SWOT Analysis for Your Business and Content Marketing


What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Preparing for your SWOT analysis. SWOT (a.k.a.,


How to Navigate Brand Messaging in a Crisis


Use this content contingency plan to adjust messaging in a crisis. Self-promotional moment aside, now is a great time to reconfigure your SWOT analysis and spend some time figuring out if your company’s strengths, weaknesses, opportunities and threats are the same as they were pre-pandemic.


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Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget. Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients.

Strategic Marketing for Professional Services

Hinge Marketing

If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. It’s always wise to plan for contingencies, too — adding 5-10% to your overall marketing budget should account for unforeseen expenses and marketing opportunities. Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is.