Heinz Marketing

MARCH 28, 2020

Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. If you’d like to participate in next week’s Pulse Check, you can complete the short four-question survey here.

Customer Surveys 81

Customer Surveys Practices Contingency Planning Best Practices 81

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai

Analytics 126

Analytics Contingency Planning Forecasting Jigsaw 126

Televerde

FEBRUARY 14, 2022

In 2021, 80% of surveyed small businesses planned to outsource activities. Utilizing a contingent workforce and flexible resources: The pandemic accelerated the business trend of hiring freelancers and seasonal or project-based workers. Employee burnout and underperformance indicate a need for outsourcing to reduce their workload.

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Martech

APRIL 22, 2022

A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”.

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

Hubspot

JULY 27, 2023

According to HubSpot’s 2023 State of AI survey, 24% of sales professionals use AI in their daily work. According to HubSpot’s State of AI survey, 85% of sales representatives who use AI for prospecting find it effective. Inspire yourself with Google’s contingency plan to avoid following in their footsteps.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. We surveyed 502 marketing leaders (mostly senior-level marketing managers, directors, VPs, and CMOs) from across the United States and asked them how COVID-19 has affected their teams, processes, and priorities. Some organizations are outsourcing more marketing projects. Pre-Pandemic. Post-Pandemic.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Martech

SEPTEMBER 14, 2023

to 2.9%) than the previous year, according to a Duke CMO survey. Part of second-level thinking — and what I’ve been helping with a great deal lately in GTM planning or restructuring — is carefully considering market share strategies and developing contingency plans.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

B2B Marketing Traction

OCTOBER 18, 2012

The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. What does this mean for business owners and marketers?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 88

Account Based Marketing Advertising Agencies SMB Contingency Planning 88

Circle Studio

JANUARY 30, 2020

Identifying what could come up and having a contingency plan in place ahead of time will make it much easier to deal with should any problems arise. We recommend creating a post-webinar survey that ideally gets served up when the webinar has ended. Another component of preparation includes being ready for the unexpected.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Biznology

AUGUST 15, 2016

Instead, 80% of those surveyed say a CEO should be personally visible when discussing societal issues like income inequality. A Wall Street Journal survey showed that long-serving directors made up a majority at 11% of the largest US companies in 2005, but this has increased to 24% today.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Vision Edge Marketing

SEPTEMBER 24, 2013

A survey of 600 executives by the Economist Intelligence Unit found that 85% of the participants thought the biggest hurdle to unlocking value from data was not grappling with the sheer volume, but analyzing and acting on it. In today’s data-rich and data-driven environment, we are predisposed to gain our insights from data.

Act-On 100

Act-On Analytics Customer Surveys Paid Search Agency 100

ClearVoice

AUGUST 1, 2023

It’s also about anticipating potential hurdles and crafting contingency plans to ensure clients feel safe and supported every step of the way. Feedback surveys are also a great way to solicit feedback to gauge clients’ satisfaction levels. Conduct exit interviews or surveys to get feedback and pinpoint areas of improvement.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

GreenRope

MARCH 15, 2020

Think about the contingencies, no matter how extreme. Your support tickets, marketing automation, events, projects, knowledge base, surveys, voice/SMS, email newsletters, and more should be built in to your CRM. Recognize there are going to be difficult times ahead and don’t try to sugar coat anything. Have a plan. Be a resource.

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

GreenRope

MARCH 15, 2020

Think about the contingencies, no matter how extreme. Your support tickets, marketing automation, events, projects, knowledge base, surveys, voice/SMS, email newsletters, and more should be built in to your CRM. Recognize there are going to be difficult times ahead and don’t try to sugar coat anything. Have a plan. Be a resource.

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

Valasys

NOVEMBER 29, 2018

Solution: Working in tandem with the client, Valasys devised a process from call to appointment that ensured that call drop offs or cancellations are kept to a minimum and appointments are tracked and updated on a daily basis contingent on the final outcome. The Challenge #3: Enable diary management.

Case Study 40

Case Study Case Studies Studies Work Management 40

Content4Demand

FEBRUARY 14, 2019

When Demand Gen Report issued The 2018 Content Preferences Survey Report , 81% of respondents said they wanted more interactive content that they can access on demand. While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider.

Contingency Planning 69

Contingency Planning B2B Content Advertising Agencies 69

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” All firm sizes were represented with mid-size firms having the largest survey participation.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Choozle

FEBRUARY 21, 2024

It involves a combination of planning, understanding your equipment, verifying your own setup, implementing a buddy system for redundancy, cross-checking with your buddy, having a contingency plan for unforeseen challenges, and knowing the escalation process for seeking assistance if necessary. Why is this so important?

Work Management 67

Work Management Ad Building Contingency Planning Lead Scoring 67

Launch Marketing

DECEMBER 6, 2019

You need to be realistic when creating your launch timeline, which will involve considering contingency plans as well. Post-launch surveys and questionnaires are one of the simplest methods to incorporate for immediate and straightforward feedback. Naturally, if you rush things, there are bound to be mistakes.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Effectiveness Planning 62

Launch Marketing

AUGUST 14, 2019

The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. The Makeup of Growth Marketing. Full-funnel impact.

Growth Marketing 67

Growth Marketing Paid Search Agency B2B Marketing Companies 67

Hinge Marketing

SEPTEMBER 21, 2016

Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. In professional services, business growth is closely correlated to the composition of marketing skills within a firm. The table below illustrates my point.

Peer-to-peer 48

Peer-to-peer Advertising Agencies Marketing & Strategy Correlation 48

EveryoneSocial

JULY 23, 2019

While focus groups, in-depth interviews, and surveys can all render the internal culture landscape, depicting how information flows between groups, traditional market research methods such as these often require dedicated conductors. No stodgy surveys required. More on employee communications and two-way branding.

Ad Building 54

Ad Building Marketing & Strategy Contingency Planning Network Marketing 54

ClearVoice

MARCH 6, 2020

You can create a survey to share with customers (useful for collecting information for all areas that comprise the SWOT matrix), or if you’re part of a large enterprise, solicit feedback from another team in the organization. Document areas for improvement and changes you can make internally to improve overall results.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

ClearVoice

JUNE 16, 2020

More related articles on adapting to change: Crisis Management and Recovery: How to Prepare a Content Strategy for Contingencies. Learn How Your Audience Has Changed: Reviews of Top Survey Platforms. Being human in your messaging tends to age well. 27+ Quotes About Change: Powerful Lessons to Rethink Your Words.

Examples 59

Examples Contingency Planning Advertising Agencies Work Management 59

Adobe Experience Cloud Blog

MAY 11, 2011

If you have a contingent of crabby customers who are more willing to give you a “thumbs down” with others than to tell you how they feel directly, find an avenue with which they can speak directly to you, rather than about you. Don’t ignore the silent grumps.

Lead Generation 48

Lead Generation Generation Leads Lead 48

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. They anticipate potential issues and have contingency plans in place so you can relax knowing your event is in good hands.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Mailmunch

APRIL 6, 2021

Also, some surveys have shown that more than 50% of customers prefer to interact with Messenger apps instead of calling up customer support helplines. . On a parting note, hope for the best but also prepare for any contingency. It is estimated that by 2021-end, approximately 2.5 Guest Post Contribution from AdNabu.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Customer Experience Matrix

AUGUST 4, 2022

It’s an environment where marketing plans are less a roadmap than a deck of contingency plans, any one of which might be played depending on how things develop. Consumers themselves are feeling the pinch of inflation and higher interest rates today, and worry about a recession tomorrow. What’s a marketer to do?

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

SmartBug Media

MAY 25, 2021

According to a Lemongrass survey , successful cloud migration for enterprises costs between $100,000 and $250,000. You need to map out contingency and continuity plans for each phase to address issues before they happen. One of the challenges many experience is underestimating the size and budget of software migration.

Enterprise Management 98

Enterprise Management Budget Programs Work Management Marketing Management 98

Hubspot

AUGUST 30, 2016

Brands use live streaming for a few different reasons, but according to a Brandlive survey, 71% of businesses use it to more authentically interact with an audience. Think of these contingencies, then pick a streaming venue that insulates you from them. Is there a chance that your dog walker will barge in yelling, “Who’s a good boy?”

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Hubspot

FEBRUARY 25, 2016

A survey by GlobalWebIndex revealed that 49% of Instagram users would welcome buy buttons. Continued success will be contingent on native social ads that offer value without tarnishing the user experience. It resulted in $125,000 of merchandise sales. 93% Pinterest users plan purchases via the platform.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Aberdeen

FEBRUARY 14, 2022

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack.

Work Management 98

Work Management Contingency Planning Marketing AI Enterprise Management 98

Aberdeen

FEBRUARY 14, 2022

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack.

Work Management 94

Work Management Contingency Planning Marketing AI Enterprise Management 94

SpotMe Blog

SEPTEMBER 1, 2022

Contingency plan. Contingency plan’ is a professional way of saying ‘backup plan’. You should create a contingency plan before your event so that all those involved know what to do if there’s an emergency or if there are any last-minute changes. You could do this using surveys or interviews. Floor plan. Networking.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hubspot

SEPTEMBER 21, 2012

According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. The future of social media and the key to expanding the size of your marketing database is contingent upon the growth of your social media database. That has all changed.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

Hubspot

JULY 15, 2011

Spend the time to survey your customers and ask for their feedback on what they want to experience on their phones and tablets. The mobile experience is about information at the tip of the user’s fingertips (literally!). By conducting research and soliciting customer feedback, you make sure that you deliver the optimal use cases.

Co-Registration 28

Co-Registration Mobile Marketing Internet Marketing Marketing Analytics Tools 28