Moz

MARCH 19, 2020

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67

SERP Sample Keywords Outreach 67

SmartBug Media

FEBRUARY 23, 2024

Explore various possible scenarios or performance results, and create contingency plans to course correct if necessary. Forecast several realistic outlooks for both long- and short-term campaigns by outlining conservative, moderate, and aggressive outlooks for these efforts. What if everything goes right? What if everything goes wrong?

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Biznology

MAY 19, 2020

Unsurprisingly, this caught many by surprise and left them completely unprepared for such an eventuality, because it’s not common practice to have a contingency plan in case your entire employee collective suddenly had to work from home. Many failed to adapt, but some forward-looking leaders overcame this challenge with ease.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Navigate the Channel

JANUARY 2, 2023

No perfect recipe exists for this, as the choice is contingent on your marketing campaign goals and resources and—most importantly—what channels your customers like better and use. Businesses can choose to connect only their online channels or coordinate both online and offline channels. Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Conductor

AUGUST 24, 2022

Overly niche or branded language likely won’t mean much to most searchers when they see it on the search engine results page (SERP). You’ll need to demonstrate how the keywords you are actively going after raise your ranking and how the prominence of your content grows on Page 1 of SERPs. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Moz

SEPTEMBER 14, 2020

Given the extreme circumstances we’re collectively experiencing, customers need to be reassured about any contingencies they’ll face when ordering your product. Also, make sure that you’re providing helpful information about where users can find the product in stores, or how they can be notified when it’s back in stock online.

Demand 58

Demand SEO Product Work Management 58

Hubspot

JANUARY 26, 2017

This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Video marketing is an engaging content format that can diversify traffic.

Google 28

Google Contingency Planning Clickthrough SERP 28