Whatsnexx Manages Customer States, Not Campaigns
Customer Experience Matrix
APRIL 5, 2011
Most marketers find this easier to conceptualize than a massive campaign with separate branches for each contingency. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. The advantage is you can think in terms of new customers, loyal customers, disgruntled customers, etc.,
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