contingency ROAS Related Topics 
Sprout Social
SEPTEMBER 18, 2023
See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic. So, make sure you listen to your customers and understand their behavior.
QuanticMind
NOVEMBER 27, 2018
Google Ads offers several main options to bid for your ads — and the one you choose is contingent upon your campaign goals and overall account strategy: Clicks (for Search and Display ads). It likely goes without saying that your bidding strategy is perhaps one of the biggest opportunities to improve campaign performance. Impressions.
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