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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. According to a report by PwC , 73% of customers say that CX is an important factor in their purchasing decisions. Customer expectations continue to rise.

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Sustain Growth: 4 Capabilities in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. According to a report by PwC , 73% of customers say that CX is an important factor in their purchasing decisions. Customer expectations continue to rise.

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Business Pulse Check Survey: Challenges, Wins & Best Practices From The Past Week

Heinz Marketing

Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. If you’d like to participate in next week’s Pulse Check, you can complete the short four-question survey here.

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The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

However, the government is continually perceived as the least trusted institution, according to recent Edelman Trust Monitor reports. Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017.

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Why we care about AI in marketing

Martech

A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

According to HubSpot’s 2023 State of AI survey, 24% of sales professionals use AI in their daily work. According to HubSpot’s State of AI survey, 85% of sales representatives who use AI for prospecting find it effective. Analyze data and create reports. Drafting up sales reports. Traveling and preparing expense reports.