Remove contingency range
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How to Navigate Brand Messaging in a Crisis

ClearVoice

Use this content contingency plan to adjust messaging in a crisis. You might be inspired by the ClearVoice talent network which has a robust team of freelancers who are used to working with a variety of clients on everything ranging from blog posts and articles to white papers. Here’s one of my favorite profiles in the network.).

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Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget.

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Strategic Marketing for Professional Services

Hinge Marketing

And because modern marketing demands a wide range of specialized skills, outsourcing to a sophisticated marketing agency can deliver a strategic advantage. If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you.