Remove contingency
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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Prepare your public relations team.

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How to optimize your marketing budget: Do more with less

Sprout Social

Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. Apart from this, it’s always best to have a contingency fund in place to make use of a golden opportunity that may unexpectedly come to your team.

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The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017. Nearly two-thirds (64%) of consumers make a purchase decision (including boycotts) based on the brand’s stand on social issues, up from 51% in 2017.

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Inequality of pay undermining trust in CEOs and corporate brands

Biznology

There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance. Setting detailed targets can encourage gaming and distorting behavior, for example.

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Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

Have a contingency plan ready to go: Identify a public relations firm and a lawyer whom you can call to help manage the crisis. To a job candidate like me, this lack of PR savvy was a big red flag, and I lost interest in the job. . Nobody wishes for PR crises and negative earned media. So it pays to be prepared.

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B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

markempa

Frequently, lead generation programs don’t allow for contingency plans. Frequently, lead generation programs don’t allow for contingency plans. Think critically. Think white space. Not copying your competition. What worked yesterday doesn’t necessarily today or tomorrow. Think critically. Think white space.

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The Social Media Isolationist

Biznology

And if the proffered goodies are so compelling as to compel, this commitment might very well be contingent only upon the bounty, the booty, the swag lavished. This generosity often comes with the stink of superiority or ego that eventually turns people off.