Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Proposal Templates – Proposals are often the last thing a prospect sees before selecting a firm, so make sure yours sends the right message. Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget.

Strategic Marketing for Professional Services

Hinge Marketing

If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Proposal Templates. It’s always wise to plan for contingencies, too — adding 5-10% to your overall marketing budget should account for unforeseen expenses and marketing opportunities. Existing client proposals should have a much higher closing rate.