Remove contingency
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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance. Their study found evidence of significant performance benefits related to strategic planning effectiveness. Strategy Questions to Ask Yourself Are We Positioned for Success?

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. The #2 challenge has changed as well.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Continuous improvement through tweaking and comparative studies will only benefit you and your website in the long run. SEO only influences the rankings but does not control them. Attention Grabbing Headline.

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7 ways to stay happy all day long

Biznology

Make contingency plans for potential challenges: Are you worried about what could go wrong today? Give a compliment or send a thank you: There is something to be said about spreading positivity. It starts out your day positively by doing a good deed, cements relationships, and makes you feel good for a long time.

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The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

While the risks to brand reputation have never been higher, the role of brands as potential advocates for a better society has become more important in the eyes of consumers around the world, according to the latest 2018 Edelman Earned Brand study.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

It’s the same now as it was in 2016 when initial studies began. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. These competitive bids force little to zero contingencies, limited stakeholder ownership, high risk of delay or misfire (if the account is won), and reduced close rates.