Sprout Social

MAY 3, 2017

In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. While your PR nightmare may not be as bad as United’s, it’s good to have a contingency plan in place on how you would handle bad press. We’ve never had more ways to promote a product.

PR 100

PR Social Media Creativity Media 100

Content Marketing Institute

NOVEMBER 9, 2017

When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc. While I was originally rolling design under content creation, I decided to break out this skill because often the designer is a different person than your writer, podcaster, etc. (I,

Planning 95

Planning Content Marketing Ad Building Work Management 95

Directive Agency

JULY 22, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. What are the benefits?

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

ClearVoice

MARCH 3, 2020

Let’s say your strategy calls for blog posts and podcast episodes. Contingency plans can save your entire effort from failing. Have you set contingency plans if content can’t be delivered on time? follow vs. no follow, canonical tags, analytics tracking)? Are you ready to hire a freelancer to do the work?

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114