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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan?

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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-to-predict events. Growing your business in the sea of uncertainty is the focus of this episode of What’s Your Edge?

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain growth? Considering these factors, where do they plan to invest to sustain growth?

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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. It will depend on what the influencers charge per campaign or if you plan to pay them based on referrals.

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Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Vision Edge Marketing

With strategy in hand, a plan is developed and implemented. And it is costing more in time and resources than initially planned, plus an unexpected competitor comes into play. And employ scenario analysis to prepare for contingencies and anticipate potential adjustments. Let’s play out the example a little further.

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Sustain Growth: 4 Capabilities in a Volatile Business Environment

Vision Edge Marketing

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain data-driven growth? Consider developing a crisis management plan if you haven’t already done so.