Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Develop a phase-by-phase AI implementation plan. Adding value without complexity.

Marketing AI 111

Marketing AI Contingency Planning Work Management Digital Transformation 111

Sprout Social

SEPTEMBER 18, 2023

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. It will depend on what the influencers charge per campaign or if you plan to pay them based on referrals.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Salesforce Marketing Cloud

OCTOBER 7, 2021

By October, you’ve already been through months of planning, analysis, and preparation for the few months that could make or break your brand’s revenue numbers. Attach goals and metrics to contingency plans. Enter: the contingency plan. Get the new holiday planning guide. Get the guide.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Vision Edge Marketing

JANUARY 26, 2021

With strategy in hand, a plan is developed and implemented. And it is costing more in time and resources than initially planned, plus an unexpected competitor comes into play. And employ scenario analysis to prepare for contingencies and anticipate potential adjustments. Let’s play out the example a little further.

Contingency Planning 232

Contingency Planning Marketing & Strategy Paid Search Agency Tactics 232

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Ledger Bennett

MARCH 7, 2022

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contingency Planning 52

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain data-driven growth? Consider developing a crisis management plan if you haven’t already done so.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Vision Edge Marketing

SEPTEMBER 21, 2021

Ever wish you had a crystal ball to see the future and plan accordingly? Now, let’s explore the second, plans. . Plan Long Ahead. When it comes to future proofing, we can take to heart the wisdom of Confucius who wrote,“A man who does not plan long ahead will find trouble at his door.”. It may cost you your future.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Martech

NOVEMBER 10, 2023

Planning your Drupal 10 migration Transitioning to Drupal 10 requires thorough preparations to ensure a smooth and successful upgrade. Documenting processes and contingency plans. With careful planning and consideration, you can migrate to Drupal 10 and ensure your website(s) remain compliant, performant, and safe.

CMS Development 114

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 114

Oktopost

AUGUST 26, 2021

While events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans, when everything shut down, many organizations found themselves needing to pivot into something else to build and maintain a strong pipeline. Stay in the Loop.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

Tony Zambito

MAY 6, 2020

How can we then gain an ability to anticipate and put forth plans for the near and long-term? An essential pillar of user personas and buyer personas has been the ability to incorporate scenarios and scenario planning. I am offering 30-minute free consultations to help in learning more about a unique approach for future planning.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Biznology

JULY 7, 2017

Make contingency plans for potential challenges: Are you worried about what could go wrong today? Make a plan for how you will deal with these challenges so that you can at least feel confident that you will know what to do if a problem arises or the unexpected happens. Tackle it first and get it over with.

Contingency Planning 116

Contingency Planning Positioning Studies Practices 116

Adobe Experience Cloud Blog

MARCH 27, 2018

I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. How can you write a marketing plan and budget without knowing what everything is building towards? Make Future Expenditures Contingent on Early Success.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Contently

MARCH 16, 2023

You can even add this contingent review to a workflow template if it’s a repeatable task to save time on future deliverables. Content Planning and Workflows With Contently To drive results in marketing, you need great content. In the screenshot above, you’ll see a place to select the off-platform approver.

Efficiency 136

Efficiency Design SME Budget Programs 136

Heinz Marketing

OCTOBER 1, 2022

Future-Proof Your Strategy: Scenario Planning. Harris , Michael Lenox continue their series in “future-proofing your strategy,” this installment being about scenario planning. For Efficient Content Marketing, Stop Planning Content So Far Ahead. In this article, Aine Doris, Jared D.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

Vision Edge Marketing

APRIL 14, 2020

This is the domain of scenario analysis and planning. Organizations use scenario analysis and planning to prepare for and manage market shifts, competitor moves, and changes in customer behavior. Improve Your Ability: Simulate, Practice, and Plan. The use of scenarios in the planning process is not new.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Martech

NOVEMBER 1, 2021

One strategy is to identify three or so vendors and ask for ballpark quotes during budget planning season. That’s why they sometimes dial up the pressure by offering significant discounts that are contingent upon closing deals by specific deadlines. Such timelines may not align with when funds are available.

Budget Programs 114

Budget Programs Work Management Marketing Management Contingency Planning 114

Launch Marketing

FEBRUARY 14, 2024

This comprehensive blog provides a structured approach to exploring the intricacies of a successful MedTech product launch, from market analysis and strategic planning to execution and post-launch optimization. To ensure the launch day goes well, focus on the planning. Prepare for hiccups to happen. They continue long after it.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai He added, “Why?

Analytics 132

Analytics Contingency Planning Forecasting Jigsaw 132

ClearVoice

DECEMBER 28, 2021

As we’re closing out 2021, I want to provide you with an end-of-the-year checklist for freelancers that will assist you with planning for 2022 while reminding you to remain diligent with working on your business as you work in it. Planning ahead increases your proactivity with your content and your business. Don’t rush this process.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. How to Prepare Think of contingency plans and safety details first. Set a plan of communication.

Trends 157

Trends Planning Work Management Contingency Planning 157

Brandpoint

MAY 28, 2020

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. You might choose topics based on info you previously planned to discuss at a trade show or other event. In many cases it will be the deciding factor in whether they make it through the tough times ahead. Redirect marketing money.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Aberdeen

AUGUST 7, 2020

Erin also noted that a growing reliance on term workers — contracted, temp, contingent, or freelance workers — has prompted BC and other provinces to step up worker protections with federal guidance in response to employment type changes.

Contingency Planning 98

Contingency Planning Video Marketing Work Management Conference 98

SmartBug Media

FEBRUARY 23, 2024

Explore various possible scenarios or performance results, and create contingency plans to course correct if necessary. Forecast several realistic outlooks for both long- and short-term campaigns by outlining conservative, moderate, and aggressive outlooks for these efforts. What if everything goes right? What if everything goes wrong?

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. As a marketing or GTM leader, developing plans for greater market share can increase your budget.

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 121

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social.

Social Marketing 138

Social Marketing Contingency Planning Planning Work Management 138

Zoominfo

OCTOBER 6, 2020

Communicating contingency plans is important. Just like creating a safe space and mindset if the role doesn’t work out, you need to develop and communicate a fair plan that pushes the team lead along in their career. When the Team Lead is Not a Good Fit. ‘Hey, this interim role is initially exploratory.

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Televerde

FEBRUARY 14, 2022

In 2021, 80% of surveyed small businesses planned to outsource activities. Utilizing a contingent workforce and flexible resources: The pandemic accelerated the business trend of hiring freelancers and seasonal or project-based workers. Why Do Businesses Outsource Their Sales Team? Is Your Business Ready to Outsource?

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

ClearVoice

JANUARY 31, 2020

Any major shift challenges current freelancers and aspiring ones to look forward and plan for the future. This evolution will push the contingent labor industry to adapt. The shift from 2019 to 2020 wasn’t just another lap around the sun, but the turn of a new decade.

Contingency Planning 118

Contingency Planning Pricing Price Paid Search Agency 118

Webbiquity

FEBRUARY 1, 2018

You need to reach out to the organizers of a trade show you plan on attending and offer your services as a speaker or presenter. It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. You will be called upon to pitch a speech or presentation idea.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186

Martech Advisor

AUGUST 9, 2019

Before downtime strikes, enterprises should create a contingency plan with a hybrid cloud strategy and data backup plan. The recent Salesforce outage reminds companies that relying on third-party providers for operations-vital tasks is always a risk.

Contingency Planning 42

Contingency Planning Software Product Companies 42

Sana Commerce

SEPTEMBER 27, 2023

– Reducing stress for internal teams You may have heard the saying: “Failing to plan is planning to fail.” We can keep the internal team’s stress levels down by planning ahead to avoid order errors, stockouts, or customer disappointment. Watch the 5-step plan.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

DiscoverOrg

JANUARY 22, 2019

I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn. It is a crucial data point for many common sales and marketing activities: segmentation, lead routing, outbound outreach, territory planning, and more.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Convince & Convert

OCTOBER 16, 2015

Imagine being in the planning meeting discussing the likelihood of a chicken being able to type a five-letter word and the time it would take to do so. Whenever faced with uncertainty, having a contingency plan and cohesive way to end the story on a high note is key. Behind every bold campaign are a lot of what-ifs.

Contingency Planning 147

Contingency Planning Twitter Storytelling PR 147

Zoominfo

OCTOBER 6, 2020

When the team lead is not a good fit … Communicating contingency plans is important. When the team lead is a good fit … Just like creating a safe space and mindset if the role doesn’t work out, you need to develop and communicate a fair plan that pushes the team lead along in their career.

Sales Management 130

Sales Management Top of Funnel Lead Scoring Lead Ranking 130

Anyword

DECEMBER 20, 2023

The product plan should correspond to market trends, requiring unique features to be delivered quickly. Moreover, proactive planning plays a vital role in managing uncertainty. This rapid increase in competition has produced a daunting atmosphere for product managers. Fostering a culture of innovation becomes essential.

Work Management 40

Work Management Contingency Planning Product Generation 40

Aberdeen

DECEMBER 12, 2022

Small businesses are struggling with not only current, but the integration of planned future technologies. Employers are dealing with full-time, part-time, and a growing number of contingent workers. In fact, 47% say managing costs is their top issue. In addition to lack of knowledge and costs, there’s a challenge with integration.

Small Business Marketing 40

Small Business Marketing Resources Contingency Planning Business 40