Remove contingency proposal
article thumbnail

Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Examples of offline marketing: Networking. Examples of online marketing: Social Media. Direct Mail.

article thumbnail

Strategic Marketing for Professional Services

Hinge Marketing

Without a clearly defined set of goals, your marketing is likely to be unfocused and…. If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Marketing Collateral. Marketing Automation.