Scoop.it

OCTOBER 19, 2021

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan?

Contingency Planning 70

Contingency Planning Planning PR Content 70

Martech

NOVEMBER 10, 2023

Urgency and opportunity: The Drupal 9 end-of-life In the face of this transition, TMotions, a Drupal service provider, casts the end-of-life event positively in a blog post : “Drupal 9 EOL represents a new beginning rather than an end. Documenting processes and contingency plans. Driving User Adoption and Satisfaction.

CMS Development 107

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 107

Vision Edge Marketing

APRIL 14, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Each of these pitches has a slightly different velocity, trajectory, movement, hand position, wrist position and/or arm angle.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Zoominfo

OCTOBER 6, 2020

But the team lead role, for my money, is part of the reason we’ve been able to build out a world-class go-to-market strategy. Someone in their position, who gets the day-to-day struggle and that the contributor can bring everything and anything to. Communicating contingency plans is important. Now, is it perfect?

Sales Management 169

Sales Management Top of Funnel Lead Ranking Lead Scoring 169

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Contingency Planning 157

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Zoominfo

OCTOBER 6, 2020

But the team lead role, for my money, is part of the reason we’ve been able to build out a world-class go-to-market strategy. Someone in their position, who gets the day-to-day struggle and that the contributor can bring everything and anything to. Now, is it perfect? Then again, nothing in sales is. Is this worth asking?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Lead Scoring 130

Heinz Marketing

MARCH 28, 2020

Rethinking positioning of services and value propositions, i.e. sharpening product-market fit. Planning for contingencies amidst ever-changing variables and possible outcomes. Investing in brand (positioning and outward-facing messages) amidst the re-calibration. Biggest Current Challenges.

Customer Surveys 81

Customer Surveys Practices Contingency Planning Best Practices 81

Televerde

FEBRUARY 14, 2022

An outsourced sales team can help with long-term strategies, specialized tasks, and unfamiliar markets. In 2021, 80% of surveyed small businesses planned to outsource activities. Marketing agencies employ experts who can analyze your business strategies and run tests to find the best solutions.

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

OCTOBER 16, 2015

Yes, this is a PR and marketing stunt—and a clever one at that. Imagine being in the planning meeting discussing the likelihood of a chicken being able to type a five-letter word and the time it would take to do so. Whenever faced with uncertainty, having a contingency plan and cohesive way to end the story on a high note is key.

Contingency Planning 147

Contingency Planning Twitter Storytelling PR 147

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

B2B Marketing Traction

OCTOBER 18, 2012

What does this mean for business owners and marketers? 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

ClearVoice

MARCH 6, 2020

As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. Learn how conducting a SWOT analysis can inform your overall business strategy and your content marketing efforts. | #ContentMarketing | #Business Click To Tweet.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Belkins

MARCH 12, 2020

Since the effects of the outbreak and its nature are still being studied and new information keeps coming in day by day, it takes not one but many steps to secure your position and find your way through the crisis. Working on the contingency plan and stress-testing to evaluate your financial preparedness.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Hinge Marketing

SEPTEMBER 10, 2019

It’s easy to become overwhelmed by the myriad financial, operational and marketing details that surround such an event. Once you’ve identified the major risks, develop realistic contingency plans to handle each of them. Plan for Integration Challenges. Health Plans —How different are the two firms’ health plans?

Contingency Planning 59

Contingency Planning Acquisitions Guidelines Work Management 59

Golden Spiral

SEPTEMBER 2, 2021

Transformation is a term that gets tossed around in marketing messaging. What can you do to help create a journey your market will actually want to take with you? Don’t Assume the Market Knows They Need Your Solution. is easier and more compelling than your market is ready to believe. . Why is that? Minimize The Risk.

Ad Building 62

Ad Building Contingency Planning Enterprise Management Work Management 62

GrowPowerful

MARCH 14, 2023

It meant the big players participated in the innovative marketing channel opportunities. Companies beginning their journey to become marketing-driven have many opportunities to create a compelling mix. They are creating a marketing mix of inbound, outbound, social, and organic SEO. It’s just a marketing exercise.

Paid Search Agency 52

Paid Search Agency Companies Contingency Planning Peer-to-peer 52

ClearVoice

AUGUST 1, 2023

That can present unique challenges for businesses in content marketing and similar industries. They’re also essential to nurturing positive customer relationships, being the customer’s direct point of contact. Be a Sponge With the ever-changing landscape of content marketing, there’s always more to learn.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Martech Advisor

JANUARY 16, 2020

But, have we, as marketers, covered all our bases and are ready to face the outcomes? Let’s find out how marketers are preparing for the Brexit 2020 deadline. How will they strike a balance between market access and regulatory sovereignty? Moreover, what impact will Brexit have on marketers in 2020 and beyond?

Planning 66

Planning Contingency Planning Work Management Paid Search Agency 66

ClearVoice

MAY 12, 2020

Please reach out to our team of experts at ClearVoice to assist with planning, creating, and writing a plan that you can effectively implement and apply to your content strategy. To begin, let’s first define what it means to have a crisis management plan (CMP) in place. Ensure your company has a plan.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Contently

JULY 23, 2018

It was just a part of the culture and it radiated positivity in an otherwise difficult work environment. Resist the temptation to make your internal content flashy and funnel everything through your marketing or editorial team, the same way you would a blog post. Do you have a contingency plan if a new initiative goes off the rails?

Contingency Planning 73

Contingency Planning Top of Funnel Branding Brand Identity 73

Contently

JULY 23, 2018

It was just a part of the culture and it radiated positivity in an otherwise difficult work environment. Resist the temptation to make your internal content flashy and funnel everything through your marketing or editorial team, the same way you would a blog post. Do you have a contingency plan if a new initiative goes off the rails?

Contingency Planning 67

Contingency Planning Top of Funnel Branding Brand Identity 67

Hinge Marketing

FEBRUARY 2, 2022

This year, the responses seem to be coming from a pro-active or enlightened position. Greater digital maturity and better reporting will put technology and software firms in a better position to generate more visibility, growth, and profits. In fact, unpredictability in the marketplace drops all the way to seventh place.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

GreenRope

MARCH 15, 2020

As the CEO of a small software company, I’m in the same position that many managers and leaders are in – to make decisions that: Create a safe working environment. Have a plan. Think about the contingencies, no matter how extreme. Provide enough revenue to pay everyone. Grow the business. With each other?

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

GreenRope

MARCH 15, 2020

As the CEO of a small software company, I’m in the same position that many managers and leaders are in – to make decisions that: · Create a safe working environment. · Have a plan. Think about the contingencies, no matter how extreme. · Provide enough revenue to pay everyone. · With each other?

Marketing Automation Services 52

Marketing Automation Services Work Management Contingency Planning Marketing Management 52

Datafusion Solutions

AUGUST 15, 2020

Yes, Nokia was once a game-changer in its unique way, but today it’s position is much worse than anyone could think. A SWOT Analysis framework is an important and very useful tool to use in Marketing, Management, and other business applications. Firstly, Strengths are internal, positive attributes of your company.

SWOT 52

SWOT Analysis Contingency Planning Work Management 52

BOP Design

NOVEMBER 5, 2019

As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event. Authored by Robin Maylone and Kara Jensen. Follow All Deadlines.

Design 69

Design Paid Search Agency Advertising Agencies Tips 69

Launch Marketing

DECEMBER 6, 2019

It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. Focused strategic planning is needed to successfully launch and promote your new solution to targeted audiences. Is it in a new or established space?

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Effectiveness Planning 62

Moz

MAY 26, 2020

Once we'd gotten past all the research and legal efforts related to the new name itself, we began formulating the website transition plans in 2018. Phase one: scoping and planning. Admittedly, we would have been disappointed otherwise — it was a really detailed plan. Unstructured Data / Structured Data = Erika / Tim.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

EveryoneSocial

JANUARY 30, 2017

Recruiting leaders and achievers who will make a profound positive effect in your business is something that you must seriously invest in. While you can hire specialists who can do the dirty work for you, below are basic things that you need to know about this job position. Talent acquisition is NOT recruitment. Conclusion.

Acquisitions 67

Acquisitions Contingency Planning Work Management Planning 67

DAGMAR Marketing

OCTOBER 26, 2021

As “Near Me” searches continue to increase, deploying strategies like LSA marketing can make your business easily discoverable to potential new customers and others that may be interested in your products or services. . Generate Positive Google Reviews. Dagmar Marketing can help. Benefits of Local Services Ads.

Paid Search Agency 111

Paid Search Agency Work Management Marketing Management Cost per Lead 111

Outreach

DECEMBER 5, 2019

Many marketers get stuck pouring their energy into the wrong metrics: opens, replies, clicks, lack of unsubscribes, etc. Your audience likely enjoys multiple marketing flavors. This is why it’s important to have a contingency plan waiting in the wings--if you can’t pivot quickly, your results will suffer.

Outreach 52

Outreach Optimization Contingency Planning Buyer Personas 52

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. A point of clarification for the marketers reading this: Story ideation is considered a part of the process of proving one’s salt, for writers or video producers. Provide feedback on your needs.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

NetLine

OCTOBER 17, 2019

Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. From game-changing strategies to the evolution of content marketing, we’re excited to share our latest Marketer Showcase. How does Content Marketing fit into your overall marketing strategy?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

EveryoneSocial

JULY 23, 2019

Internal marketing is an employee communications strategy that can unify a team. By aligning an internal comms program (either strategy or platform) with an external marketing campaign, the brand is holding its outward pledge accountable to its internal culture and vice versa, enabling an unparalleled level of transparency.

Ad Building 54

Ad Building Marketing & Strategy Contingency Planning Network Marketing 54