The Techniques Behind Mail Client Unsubscribe Links
Goolara
MARCH 11, 2020
Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. List-Unsubscribe. This provides a web link and/or a mailto address to use for automated unsubscribes.
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