The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)
Directive Agency
MAY 24, 2017
While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.
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