Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Catch all episodes here. Meet Auseh Britt. Auseh is a seasoned marketer with a passion for driving growth. Stay in the Loop.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

Vision Edge Marketing

JANUARY 24, 2023

Or perhaps, “achieve 20% incremental growth representing X revenue in J and K new industries by FYE.” In this step, give some thought to contingencies, and what-ifs, for dealing with obstacles and setbacks. Another might be, “grow our top 3 customer segments with our core products and services by X% per segment by FYE.”

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Hinge Marketing

FEBRUARY 22, 2024

824 firms across six professional services industry groups participated in this year’s research. The figure below shows the distribution of these industries in the sample. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Marketing Insider Group

SEPTEMBER 14, 2020

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. They talk about achieving 96% of business goals vs. the industry average of 64%.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Vision Edge Marketing

SEPTEMBER 21, 2021

Establish a process to regularly monitor major trends even if they’re not directly related to your industry. Consider having contingency plans in place to address highly likely What If? When it comes to processes to protect your future, these three are essential: Keep a pulse on the market and surveil risks. In the words of J.R.R.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

Brandpoint

MAY 28, 2020

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. The fixed-cost tactics work to promote your high-quality, gated content through a closed network of industry-specific B2B websites. In many cases it will be the deciding factor in whether they make it through the tough times ahead.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Contently

MARCH 16, 2023

You may want to find a freelancer or contributor with a background in your industry or hire a writer with a strong background in a specific format or channel. You can even add this contingent review to a workflow template if it’s a repeatable task to save time on future deliverables. Document your workflow.

Efficiency 136

Efficiency Design SME Budget Programs 136

ClearVoice

JANUARY 31, 2020

This evolution will push the contingent labor industry to adapt. Freelance will take on new models in every industry. Gig economy workers desire flexible schedules, quality opportunities and easy access to payment. Legislators are starting to take notice of the challenges that both sides face and are being compelled to act.

Contingency Planning 118

Contingency Planning Pricing Price Paid Search Agency 118

Heinz Marketing

OCTOBER 1, 2022

Mapping the Unknown – The Ten Steps to Map Any Industry. In this blog post, Steve Blank provides a helpful framework for efficiently mapping a new, unfamiliar industry. Comprised of small, information-based activities, these tips are helpful for anyone looking to invest in or understand a specific industry.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. Understand the MedTech Landscape The MedTech industry has a variety of unique challenges and emerging trends that can significantly impact the success of a product launch.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Anyword

DECEMBER 20, 2023

The generative AI industry is growing at an unprecedented rate, with an expected annual growth of 37.3% With the right strategies in place, product managers can ensure their products remain competitive and successful, while also taking advantage of the incredible opportunities available in this booming industry. from 2023 to 2030.

Work Management 40

Work Management Contingency Planning Product Generation 40

Mereo

OCTOBER 14, 2021

The great supply chain disruption spans across industries and sectors. Even service-based industries have not been immune to these disruptions; they have been experienced in the form of talent shortages, where there just are not enough people to serve clients and customers. 2) Communicate: Buyer frustrations are valid.

Contingency Planning 77

Contingency Planning Work Management Marketing Management Validation 77

Sprout Social

JULY 28, 2021

Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Valasys

JULY 8, 2021

The acquisition will establish Lightspeed as the industry-leading bridge between merchants and suppliers and will allow the global commerce platform to simplify, scale, and create exceptional customer experiences. Lightspeed finalized the acquisition of cash consideration of approximately $206.9

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52

Biznology

MAY 19, 2020

The pandemic has impacted every industry across the globe and the entirety of the business sector, sowing uncertainty and even fear among many business leaders who are struggling to maintain operational efficiency, stabilize their cash flow, and keep their employees on full-time.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Brightedge

JUNE 24, 2021

The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. They are typically more limited, affecting only an organization, an industry or a small segment of consumers.

Contingency Planning 76

Contingency Planning Webinar Metrics Aggregators Budget Programs 76

BenchmarkONE

JULY 28, 2022

Content marketing, in particular, is now the lifeblood of many businesses in the midst of the tilting industry. Industry behemoths such as Apple and Google are jumping the cookieless technology bandwagon. Makes Notable Industry Contributions. A good agency strives to make the industry a better place for everyone.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Lake One

AUGUST 14, 2023

If it helps, here’s what Lake One customers appreciate about working with us: Industry experience – we understand manufacturing companies’ unique cost pressures and provide targeted advice based on your operation. Because while this can be complex work, you don’t have to solve for every contingency.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Heinz Marketing

MARCH 28, 2020

Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. Planning for contingencies amidst ever-changing variables and possible outcomes. Maintaining or adjusting sales expectations.

Customer Surveys 81

Customer Surveys Practices Contingency Planning Best Practices 81

ClickDimensions

APRIL 22, 2021

It drives the film, television, publishing and other entertainment industries. Data storytelling, which we will define as using data, visualizations and narrative to explain a phenomenon, is contingent upon two key factors: understanding the audience and using the appropriate techniques to convey a message.

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Martech

APRIL 22, 2022

What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. Many companies across all industries are implementing unique AI marketing strategies. Here are some common examples.

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

Sprout Social

AUGUST 31, 2022

Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Your KPIs are contingent on each goal so choose those metrics after confirming your goals. The best times to post on social media vary by network, content type and your brand’s audience and industry.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Vision Edge Marketing

APRIL 14, 2020

Then identify the industry, political, economic, societal, technological, and legal trends that might affect these issues. Include clear contingencies if another scenario—or one that hasn’t been imagined—begins to emerge instead. Ask what information would be of greatest value to the organization at what time-period down the road.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

DiscoverOrg

JANUARY 22, 2019

Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network. Excelligence operates the companies Really Good Stuff (169 LI employees), Educational Products, Inc. (91), 91), Children’s Factory (48), and Discount School Supply (31).

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Brandpoint

NOVEMBER 15, 2021

How to Prepare Think of contingency plans and safety details first. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech Advisor

MARCH 13, 2020

Industries such as airlines, hospitality, events, manufacturing, etc. The canceling of live events will hurt the travel and hospitality industry, and harm local businesses. Develop Marketing Contingency Plans. Marketing leaders must be in tune with the issues their business and industry face.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Belkins

MARCH 12, 2020

The case growth is slowly reduced not without an impact on economic growth in major industrial areas. Some industries, such as consumer goods, regain their demand faster than others. Working on the contingency plan and stress-testing to evaluate your financial preparedness. Develop a flexible strategy for every customer segment.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

B2B Marketing Traction

OCTOBER 18, 2012

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility. What does outsourcing mean for businesses, when it comes to marketing?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

Attendify

JUNE 13, 2019

A much smaller contingent will host multiple training sessions as you near your event date, pair you with a dedicated customer success manager, and check in pre- and post-event with helpful tips and data insights. Event professionals learn early on to come up with contingency plans in case things go south.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Martech Advisor

FEBRUARY 11, 2020

You’ll want to think through all possibilities of what can go wrong during your production and have a contingency plan in place for just about everything. Learn More: At Risk of Becoming Your Industry's Blockbuster Video? They keep things moving in the right direction across an entire project.

Contingency Planning 78

Contingency Planning Brand Identity Branding Paid Search Agency 78

GrowPowerful

MARCH 14, 2023

Something that’s changed over the past five to ten years is that success in the tech industry was previously dictated by scale. That means developing a plan, working it, and creating contingencies until you hit it. They want your customers and are investing to do so. Fortunately, there are ways to stop them from doing that.

Paid Search Agency 52

Paid Search Agency Companies Contingency Planning Peer-to-peer 52

Sana Commerce

SEPTEMBER 27, 2023

With segmentation, you can further divide your audience based on industry, size, and preferences. Maintain a keen eye on suppliers and order fulfillment, fostering timely communication and devising contingency plans for potential supply chain disruptions. TIP: Start by analyzing past holiday season data and trends.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Launch Marketing

APRIL 15, 2020

Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption. Leaders should also examine current industry trends. While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market.

Planning 79

Planning Marketing Plans Work Management Contingency Planning 79

Outbound Engine

DECEMBER 7, 2018

At OutboundEngine, we craft eye-catching, branded emails on behalf of real estate agents , and we work hard to ensure high delivery rates that are well above industry averages. How can contingencies protect you? So what can you write to entice readers to open an email and engage in your content? Here’s why you should.

Best Practices 45

Best Practices Email Marketing Creativity Spending 45

Contently

JULY 23, 2018

The benefits were obvious because we all worked in hospitality and entertainment—happy, purpose-driven employees are more likely to go out of their way to make guests’ days brighter—but the same equation can be applied to a company in any industry. Do you have a contingency plan if a new initiative goes off the rails?

Contingency Planning 73

Contingency Planning Top of Funnel Brand Identity Branding 73

Hubspot

JULY 27, 2023

As you can imagine, this can be problematic for many industries, especially the highly regulated ones like healthcare or banking. Inspire yourself with Google’s contingency plan to avoid following in their footsteps. While AI can perform complex analyses and produce advanced reports, it cannot explain the “why” behind the results.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

Martech Advisor

FEBRUARY 3, 2020

There’s a reason you saw mobile in-game advertising crop up in a lot of year-end industry prediction pieces: It’s huge—and its growth shows no signs of waning soon. Within the mobile gaming landscape, many sub-categories and unique opportunities to reach nuanced audiences exist.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62