Remove contingency trade
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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica. Hospitality Suites.

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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Or a contingency plan, as it’s officially known. This is where a content contingency plan comes in handy. Pandemic : as we’ve recently seen, pandemics can cause havoc, with governments imposing restrictions on businesses and trade. What is a content contingency plan? How to create a content contingency plan.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Redirect marketing money.

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In years past, much of the education would have occurred at trade shows, conferences, or special events. In fact, technology and software firms lead all professional services industries in the proportion of leads generated by digital sources. What Can You Learn (and Copy) From the High Growth Technology and Software Firms?

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B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! will remain hot topics in 2006.

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What Apple’s Big Shift in AI Research Means for B2B Companies

Leadspace

When Apple’s chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday the company’s intention to start publishing its AI research, the news generated no small amount of media attention. After all, the tech giant is known for the strict regime of secrecy imposed on its research by founder Steve Jobs.

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The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. Demand Generation Versus Lead Generation. Demand generation drives awareness and interest in a company’s product and services. Two different terms, two different meanings!