Scoop.it

OCTOBER 19, 2021

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan?

Contingency Planning 70

Contingency Planning Planning PR Content 70

Oktopost

AUGUST 26, 2021

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Meet Auseh Britt.

Contingency Planning 118

Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

Launch Marketing

FEBRUARY 14, 2024

This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products. Who are some of the newer market entrants and the more established organizations? The better understanding of the players in the market, the more you can differentiate your product to stand out.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. Simply put, they’re the secret to any high-performing content program. Document your workflow.

Efficiency 136

Efficiency Design SME Budget Programs 136

Heinz Marketing

OCTOBER 1, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Marketing 101: Ask me anything. Susan Rush in this post provides a Q&A from leading demand gen experts about some of the more basic “marketing 101” concepts.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

Adobe Experience Cloud Blog

MARCH 27, 2018

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. Before taking your plan and budget to the CFO, run it by your sales counterparts.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Create informative videos.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Sana Commerce

SEPTEMBER 27, 2023

– Reducing stress for internal teams You may have heard the saying: “Failing to plan is planning to fail.” We can keep the internal team’s stress levels down by planning ahead to avoid order errors, stockouts, or customer disappointment. This provides a seamless online shopping experience for customers.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

6sense

AUGUST 31, 2021

But for most of us, the thought of spontaneously devising a route out of unfamiliar territory, or quickly creating the best backup plan when our normal path is not available, makes us sweat. It’s not so different for B2B marketers. Marketing leaders today generally know very well where they need to get to — the goals are clear.

Contingency Planning 48

Contingency Planning Acquisitions Budget Programs Forecasting 48

Sprout Social

AUGUST 31, 2022

Your KPIs are contingent on each goal so choose those metrics after confirming your goals. Use the calendar to plan out your content type, along with where and when you would like to post it. Add user-generated content to your social media content plan. Upload and schedule social media posts with time-saving tools.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. The posts are also being shared on Twitter, where considerable engagement is being generated as well. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow. The Best Marketing Is Personal.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

SendX

FEBRUARY 25, 2019

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? One option that you may have never thought to use is email marketing automation. The bad news is, this isn’t always a simple task.

Marketing Funnels 159

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 159

Martech Advisor

FEBRUARY 11, 2020

According to the Content Marketing Institute, B2C marketers have increased their audio/visual content by 69% as compared to last year. It’s clear that video content brings life and personality to your brand, however, 35% of marketers report that creating engaging visual content consistently is one of their top struggles.

Contingency Planning 78

Contingency Planning Branding Brand Identity Paid Search Agency 78

Hubspot

JULY 27, 2023

Writing unique email copy, running preliminary market research, or updating CRM profiles, among others. Worrying about the objectivity of automatically-generated data is justifiable. For instance, if your employees use an AI content assistant to generate an email response but feel that it’s too informal, they should be able to edit it.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Webinars are a powerful way to reach and engage prospects and generate leads.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Customer Experience Matrix

MAY 23, 2012

Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not. I agree that revenue is important, but humbly suggest that there’s more to marketing measurement than ROI. Benchmarks. Projections. Operations.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

GrowPowerful

MARCH 14, 2023

It meant the big players participated in the innovative marketing channel opportunities. Companies beginning their journey to become marketing-driven have many opportunities to create a compelling mix. They are creating a marketing mix of inbound, outbound, social, and organic SEO. It’s just a marketing exercise.

Paid Search Agency 52

Paid Search Agency Companies Contingency Planning Peer-to-peer 52

NetLine

SEPTEMBER 22, 2020

Despite the fact that the 2020 report is, indeed, a marketing-centric analysis of the industry, we wanted to get more granular to see what marketers truly are most interested in right now. . What’s Trending in B2B Marketing? Using Audience Explorer, we reviewed the Top 10 Trending Topics for the Marketing audience.

Trends 80

Trends Lead Ranking Lead Scoring B2B Marketing 80

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Ranking Lead Scoring 120

Launch Marketing

DECEMBER 6, 2019

It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. Focused strategic planning is needed to successfully launch and promote your new solution to targeted audiences. Is it in a new or established space?

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Effectiveness Planning 62

Hinge Marketing

FEBRUARY 2, 2022

In fact, technology and software firms lead all professional services industries in the proportion of leads generated by digital sources. Greater digital maturity and better reporting will put technology and software firms in a better position to generate more visibility, growth, and profits. What can you learn from them?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

DAGMAR Marketing

OCTOBER 26, 2021

As “Near Me” searches continue to increase, deploying strategies like LSA marketing can make your business easily discoverable to potential new customers and others that may be interested in your products or services. . Now you can rely on an affordable lead generation strategy and generate more leads. Dagmar Marketing can help.

Paid Search Agency 111

Paid Search Agency Work Management Marketing Management Cost per Lead 111

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

ClearVoice

AUGUST 1, 2023

That can present unique challenges for businesses in content marketing and similar industries. It’s also about anticipating potential hurdles and crafting contingency plans to ensure clients feel safe and supported every step of the way. Luckily, marketers make great customer success managers.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

NetLine

OCTOBER 17, 2019

Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. From game-changing strategies to the evolution of content marketing, we’re excited to share our latest Marketer Showcase. How does Content Marketing fit into your overall marketing strategy?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Televerde

APRIL 30, 2020

Make sure you get the most out of your investment by testing your technology, and having a contingency plan in place if anything goes awry. So, I’m centering my conversations on helping prospects understand how Televerde is doing exactly this in the demand generation space. This could mean: Buying an extra Ethernet cord.

Contingency Planning 52

Contingency Planning Case Study Case Studies Multi-Channel 52

SpotMe Blog

JUNE 13, 2023

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. Promotion and marketing: Spreading the word about your event to the right audience is key.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

seo.co

NOVEMBER 18, 2020

The auto insurance market is extremely lucrative. And in 2010, the Quinstreet marketing company purchased CarInsurance.com for a whopping $49.7 This purchase, combined with a handful of other attractive domain names, has made the company one of the market leaders in online insurance leads. Payment plan. Seller demands.

Domain 78

Domain Contingency Planning Pricing Price 78

Hubspot

NOVEMBER 8, 2017

Now, as a marketer -- I care. As Business Insider puts it, "The IoT generates massive amounts of data, and cloud computing provides a pathway for that data to travel to its destination.". Sometimes, they're unanticipated -- but whenever you can plan for contingencies, do it. But why do I care? And why should you?

Contingency Planning 77

Contingency Planning Internet Marketing Ad Exchange Conference 77

EveryoneSocial

JULY 23, 2019

Internal marketing is an employee communications strategy that can unify a team. By aligning an internal comms program (either strategy or platform) with an external marketing campaign, the brand is holding its outward pledge accountable to its internal culture and vice versa, enabling an unparalleled level of transparency.

Ad Building 54

Ad Building Marketing & Strategy Contingency Planning Network Marketing 54

Golden Spiral

APRIL 20, 2021

It then mixes in a potentially fatal dose of ego that drenches our brains in the idea that the whole healthcare market understands the world the same way we do. It can be detrimental in the context of a go to market strategy. In this article, I outline one of the most dangerous biases known to marketing.

Planning 62

Planning Contingency Planning Advertising Agencies Paid Search Agency 62

Hinge Marketing

OCTOBER 17, 2019

At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Unlike other marketing techniques, such as guest blogging, there’s no legwork with earned media. Market research. In fact, we define “brand” as the product of your visibility and your reputation.

Work Management 48

Work Management Marketing Management Service Media 48

Belkins

OCTOBER 22, 2020

Then, you check out the situation in the market and start mapping your possible directions. To be more precise, you should use any marketing analysis matrix that fits your needs and goals. Market share. What is your share of the market compared to your competitors? What marketing and sales channels do you use?

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67