Sprout Social

APRIL 29, 2021

As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social. When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group.

Social Marketing 137

Social Marketing Planning Contingency Planning Work Management 137

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. But the good news is that you likely have a solid contingent of people within your four walls who can answer many of those questions for you. For us, it was our sales and success teams.

Brand Identity 122

Brand Identity Branding Ad Building Work Management 122

EveryoneSocial

JULY 23, 2019

While focus groups, in-depth interviews, and surveys can all render the internal culture landscape, depicting how information flows between groups, traditional market research methods such as these often require dedicated conductors.

Ad Building 54

Ad Building Marketing & Strategy Contingency Planning Network Marketing 54

Hubspot

JULY 2, 2020

Arriving on this dollar amount requires consideration of multiple pricing strategies, analysis of similarly priced products in your market, and insights from consumers through surveys and focus groups. The success of your marketing work is first and foremost contingent on your product.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101