DMEXCO 2018 review: AI becomes the new digital buzzword

ADmantX

It became clear from our discussions that each marketer has a different view of what constitutes a brand-safe environment – something reflected in our day-to-day experiences at ADmantX. It’s September. It must be DMEXCO.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

The type of content you create is contingent on your goals. You could write a blog post about how to create a safe working environment, and highlight your recent award. There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.”

PR 201

Are Your Internal Comms Doing Enough for Your Brand?

Contently

It was just a part of the culture and it radiated positivity in an otherwise difficult work environment. Do you have a contingency plan if a new initiative goes off the rails?

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

The dominant feature of today’s business environment is accelerating change. That, in itself, is a contingency to plan for.

Turning Time Into a ‘How’: Using the Time Flow Method [Audio + Infographic]

ClearVoice

If you want to unlock a different approach to managing your time, whether personally or in an organizational environment, you can think of time as something beyond when ( clock time ), what ( a resource ), or where ( a destination ). ?. Time is all in your head. All of it. In your head.

The 4 Values of an Effective B2B Marketer

Bulldog Solutions

But in a service-based business, success is contingent on practical, everyday behaviors that are often guided by a set of shared values. We also know that innovation thrives in environments where teams can try new things without the constant fear of failure.

4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. There are three distinguishing marketing characteristics — or skillsets — of high-growth firms: They understand the power of digital marketing in today’s Internet-fueled environment.

New research: Boost organic growth from current customers

B2B Lead Generation

The actual value they create for you as a supplier is of course directly contingent on your ability to actually sell them, to get your customer actually to buy those incremental capabilities. And the reason why that matters is that what you’re asking the customer to do in this environment is two very different things. You think about, how do I play that card, what’s the strategy for winning and driving growth in that environment.

More Data Does NOT Equal Better Insights

Measure Up Marketing

In today’s data-rich and data-driven environment, we are predisposed to gain our insights from data. The success of this approach is contingent on the quality (not necessarily the quantity) of the data set, then following a process proven to identify core insights to support strategic decisions. . We’re drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources.

5 Tips to Writing More Effective Cold Emails

Sales Intelligence View

If their response is contingent upon the perception that you can help them, it’s probably a good idea to make that apparent early, no? In this environment, people are prone to opt for the path of least resistance.

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

The ecosystem map will help you make a go/no decision and pinpoint the cluster of ecosystem participants and associated relationships that represent the most favorable environment for market entry. In keeping with the Boy Scout’s Motto, “Be Prepared,” this step prepares you to anticipate how competitors and prospective customers might react so you can anticipate potential adjustments and develop contingency strategies.

3 thoughts on Marketo’s domain outage this week

chiefmartech

Or that customers shouldn’t evaluate vendors for these kinds of risks (or, for that matter, consider contingencies on every business-critical software or service they rely on). This was a rough week for the folks at Marketo.

What is the Internet of Things? (And Why You Should Care -- A Lot)

Hubspot

It's referred to many as an "ecosystem," in that it's essentially an interconnected community of interacting people and objects, and the environments in which they operate. Sometimes, they're unanticipated -- but whenever you can plan for contingencies, do it.

THE HACKIES: How leading marketing executives tackle martech

chiefmartech

Putting a contingency plan in place will help companies remain agile and shift as the tides of change accelerate. When interviewing, executives need to uncover a person’s passion for learning and her ability to adapt within an ever-changing technology-centric environment.

How will your B2B company react to a financial crisis?

Exo B2B

Whether we are heading towards a recession or not, now is always a good time to reconsider your strategy and start preparing contingency plans. Even – and especially – in a B2B environment. It happened on February 5th: a sudden, somewhat unexpected market correction.

Social Media Guide for Political Campaigns

Sprout Social

How effectively their actions resonate and how carefully they uphold the image they want to project makes them one and the same to their audience in this environment. Come up with a contingency plan. Candidates have got to make sure they have a contingency plan in place for when accidents do occur. To be a candidate in this environment means dishing out meaningful content to mobilize a community behind you.

Marketing Planning Process for Professional Services

Hinge Marketing

Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget. Any change in your marketing environment requires a change in marketing plans. Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Below, I first outline some characteristics of knowledge work, then describe learning objectives that can be built into writing courses in order to prepare students to survive and thrive in a knowledge work environment. Now reading from the top of the page. Skip to page top, access key T.

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

Use things like holidays and seasonality to your advantage -- for example, brands can use a holiday like Valentine’s Day to transform something that’s typically part of the “daily grind,” like a train station, into pop-up date night environment. What makes a good story? Is it the happy ending?

Work 76

The Future of Advertising Is Native Social Commerce

Hubspot

Social commerce environments showcase how a blended model – advertising and shopping – can work together. Continued success will be contingent on native social ads that offer value without tarnishing the user experience.

Strategic Marketing for Professional Services

Hinge Marketing

It’s always wise to plan for contingencies, too — adding 5-10% to your overall marketing budget should account for unforeseen expenses and marketing opportunities. Rather then waiting for lightning to strike, you can systematically create an environment in which you have a true competitive advantage. Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is.

Unsanctioned Intrapreneurship Kills Business

Content Standard

Without a concrete contract in place that dictates what can and cannot be leveraged—and let’s face it, those contracts never get signed—there’s no contingency plan to protect businesses against high employee churn.

A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

learning environment (GBLE) that enables electronic cognitive apprenticeship. of this environment. environment using groupware technology. environment. facilitative environments. design of technology-based learning environments [9]. can be applied in the construction of an asynchronous learning environment. using groupware technology, thus called a groupware-based learning environment. In this electronic learning environment.

Design 100

Second Wish: Consolidation and standardization for all.and for all a good night.

The ROI Guy

In non-standardized environments, each system requires its own special care and feeding, creating higher administration and support labor costs, and even giving up easy savings by giving up negotiating power with suppliers. Every executive in small and medium-sized businesses wants to do more, but have it cost less…unrealistic expectations are what makes SMBs tick! And no one knows this more than SMB IT executives, who are often handed caviar dreams, but with a biscuit and gravy budget.

How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

In this environment, you still want team members coming in with some of those 'utility player' characteristics, but ideally, each of them is also exceptionally strong at one of a few areas. Hiring in this environment can be tricky.

SMB 63

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

IBM alphaWorks: Collaborative Development Environments. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. The participants in this study, knowledge workers in various business domains, work in a collaborative environment; their skills are in their areas of expertise rather than computer science and programming. Country/region [ change ] Terms of use.