Remove contingency environment
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Win as One: The future of financial services teams 

Seismic

As you embark on your journey to achieve “best-in-class” enablement with Seismic, remember that success is contingent on a critical factor: understanding your current state of enablement maturity and aligning your business outcomes accordingly.

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High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace?

Hinge Marketing

The figure below shows the distribution of these industries in the sample. Where slower growing firms may be holding on to their cash in the face of continued market uncertainty, the High Growth contingent is plowing ahead—and reaping the rewards. This means today’s firms need to adapt to a shifting, murkier environment.

Studies 74
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4 Qualities SMBs Should Look For When Vetting Content Marketing Agencies

BenchmarkONE

First is the technology it uses to get clients’ projects done, from keyword research tools to content distribution. . Old-school tactics are no match for today’s content marketing environment, and you never want the success or failure of your campaign to be based on guesswork. There are two sides to the agency’s software stack.

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What is the Internet of Things? (And Why You Should Care -- A Lot)

Hubspot

It's referred to many as an "ecosystem," in that it's essentially an interconnected community of interacting people and objects, and the environments in which they operate. Sometimes, they're unanticipated -- but whenever you can plan for contingencies, do it. Note the cloud in the center of the diagram. But when you consider that 30.7

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

It depicts all the network members, such as buyers, competitors, distribution channels, and influencers, and graphically represents the relationship of these members to each other. A useful way to gain this insight is to create an ecosystem map. An ecosystem map provides a visual representation of the network.

Planning 100
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Martech in the Apolocalypse

Customer Experience Matrix

It’s an environment where marketing plans are less a roadmap than a deck of contingency plans, any one of which might be played depending on how things develop. But beyond that, you’ll also need to distribute each message in more channels, because everything no longer goes to just Facebook and Google.

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AI and maching learning in marketing analytics: A revenue-driven approach

Martech

Thirdly, the latest wave in AI and ML tools, especially in “upstream” data environments, are incredibly well-suited to breaking down the data silos that have unfortunately come to define the customer data landscape, which is the most strategically critical collection of data assets available to today’s most competitive enterprises.