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Marketing Planning Process for Professional Services

Hinge Marketing

High-growth firms use their marketing strategy as a differentiator. By giving some thought to what makes your firm unique, you should be able to develop compelling differentiators — one or more clear reasons to select your firm over an apparently similar one. The 7-Step Marketing Planning Process. Online Advertising.

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Strategic Marketing for Professional Services

Hinge Marketing

This follow-the-herd marketing mentality, of course, does nothing to differentiate the firm from all the other mid-sized firms out there. Now, let’s contrast this approach against a similarly sized firm that has taken a strategic approach to their marketing. Strategic marketing done right. Strategic Marketing Management.