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5 Contingent Workforce Advantages for B2B Marketing

Ledger Bennett

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Click To Tweet.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. The reasons are diverse, but generally fall into three camps: 1.)

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Scaling a Business: How to Climb to the Summit of Success

Vision Edge Marketing

Should demand decline or there are fundamental shifts in the economy, scaling is important. Climbers consider various scenarios they might encounter and develop contingency plans in case of one of these emerges. In either instance, scaling your business can be a difficult and sometimes treacherous journey.

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Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

Scenario analysis enables you develop contingencies (enabling you to be more proactive). You can’t create too many contingencies. Scenarios help you consider possibilities and anticipate what might happen in your market and moves by your customers, competitors or partners. Engage your team weekly on, “What If.”. Train and practice.

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4 Capabilities Sustain Growth in a Volatile Business Environment

Vision Edge Marketing

Amazon ramped up its delivery and logistics operations to meet the increased demand for online shopping and as result enjoyed a strong uptick in new customers. Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans. Even so, many brick-and-mortar stores closed.

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What Shifts in Product Demand Mean for SEO

Moz

This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. Your product is suddenly a hot commodity and demand has skyrocketed.

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