[COVID-19] What’s Happening Online While You’re Inside?
Outbrain
APRIL 29, 2020
However, not all aspects of Advertising are trending up, in fact, the average Cost-Per-Click (CPC)- since the beginning of March has declined by 25% for all buyer types for native ads — a good decline. CPC’s have decreased by 25%. CTR’s have increased 24% since the first week in March.
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