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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Or a contingency plan, as it’s officially known. This is where a content contingency plan comes in handy. When your content stops, it means the conversation that’s been going on between you and your customers stalls too. Having a content contingency plan means that when things go wrong, your online reputation doesn’t suffer.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Here are nine strides to increase conversions on your landing page. Setting up prominent call to action buttons will help increase conversion rates. SEO only influences the rankings but does not control them.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts.

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Take the conversation offline. Click To Tweet.

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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

frequent conversation with customer. Use scenario analysis or outlook planning to consider all the potential options and create contingency plans for each. Use your contingency plans to identify where to expand the potential list of approved suppliers to support all of your options. guidance from customer advisory boards.

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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce Marketing Cloud

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. No matter what happens this season, two top key performance indicators (KPIs) are likely to rule your post-holiday measurements: traffic and conversion.