Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]


An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. The post Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook] appeared first on ClearVoice.

7 ways to stay happy all day long


Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not. This is about 7 simple things that you can do everyday to help you get through even the toughest of times, keep your spirits up, and stay happy all day. Give it a try; you’ll like it!


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[Watch now on-demand] Revenue Continuity and Pipeline Velocity Webinar


Blog business continuity coronavirus crisis contingency revenue continuity webinarIn our recent webinar, Televerde CEO Morag Lucey was joined by Juniper Networks’ Patti Moran to discuss the 3 Keys to Maintaining Revenue Continuity and Pipeline Velocity in a Time of Crisis. Here’s a sneak peak at what was discussed: As business leaders, there are 3 keys that are critical to success in this crisis. Spoiler Alert!) Here they are: Prioritize the health and safety of your people.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success. The InsideView Company Buzz feature provides sellers with rich social media insights and information they need to deliver the right message at the right time and to the right person at the companies they are targeting.

The emerging challenges for managing brand risk


Develop contingency plans for all foreseeable reactions, even with scenario training on “what if” situations for select brand marketers. Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.

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Stay Productive During Software Outages: 3 Risks Your Enterprise Needs to Address

Martech Advisor

Before downtime strikes, enterprises should create a contingency plan with a hybrid cloud strategy and data backup plan. The recent Salesforce outage reminds companies that relying on third-party providers for operations-vital tasks is always a risk. Cloud & Integration

Eight ways to increase Instagram engagement in 2021


All of these tactics are contingent on one thing, though: putting them into practice. The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out?

Get Ready for 2018: Planning Is Key


Success in business, just like success in any aspect of life, is contingent on good planning. You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)


An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

[VIDEO] Understanding International Employment Law Amid COVID-19

Aberdeen HCM Essentials

Erin also noted that a growing reliance on term workers — contracted, temp, contingent, or freelance workers — has prompted BC and other provinces to step up worker protections with federal guidance in response to employment type changes.

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]


Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking. A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you''d like them to take. For instance, a primary CTA might offer visitors a free ebook, while the secondary CTA might be something smaller, like sharing your content on Twitter.

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales.

Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

These competitive bids force little to zero contingencies, limited stakeholder ownership, high risk of delay or misfire (if the account is won), and reduced close rates.

How Unsubscribe Requests Can Affect Customer Experience


Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?” ” It’s a tough subject for many marketers.

How to tackle ABM Advertising to Meet Your Business Goals


This is contingent on how you set up your campaign. One of the long-standing marketing strategies of the internet age that saw a large uptick of investment this year was display advertising. In light of remote work, it makes sense.

Fathom Poised To Learn, Grow from Dreamforce 2014


Among the Fathom contingent in attendance will be President & CEO Scot Lowry, CFO Kevin Herendeen, CRO Jeff L. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. Dreamforce 2014 promises to be the usual extravaganza of sales-marketing knowledge, networking and late-night parties.

Nursing Theories in Essential Care


The expense of tuition and your common education is going to be contingent on a selection of variables. The Fight Against Nursing Theories in Critical Care. Critical care nursing is often a field of nursing that practices predominantly in intensive care and emergency units.

How to Maintain the Cash Flow to Run a Business Successfully?

Altitude Branding

Consider your current financial situation and contingencies together to decide on such a payable date. If your gross working capital to liabilities ratio is close to or lesser than 1, the cash flow of your business may not be sufficient to manage future contingencies. A report released by the International finance corporation (IFC) indicates that up to 35% of Indian businesses receive payments after 90 days of delivering their services/goods.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you. When 35 percent of your clients decide to open an email based on subject line alone, it’s important to spend some time on what your subject lines communicate. So what can you write to entice readers to open an email and engage in your content?

Outsourced Vs. In-house Telemarketing – Which is better?

Only B2B

In addition to the above-mentioned costs, your business should also be equipped with a massive contingency fund. As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions. The question is if you are going to employ telemarketing – should you do it in-house? Or simply outsource it? Making the right choice can be pretty daunting. We have curated a list of pros and cons of both to help you decide better.

How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak


Working on the contingency plan and stress-testing to evaluate your financial preparedness. Don’t push your newest clients into the contract — offer them to take a couple of months off to let them prepare a contingency plan for their company, give them access to features that will let you cooperate remotely. We can talk all we want about contingency plans and etc., Force-majeures are always mentioned in contracts and agreements.

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults.

Building Loyalty Evolves with Data, Smartphones, and Personalization


Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. Building customer loyalty has always been about gathering data.

The Growing Risks to Brand Reputation Could become a Game-Changer


Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017. Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics.

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Business Pulse Check Survey: Challenges, Wins & Best Practices From The Past Week

Heinz Marketing

Planning for contingencies amidst ever-changing variables and possible outcomes. Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. Specifically we asked (and will continue to ask each week) the following questions: How would you rate your business’s response to COVID-19 thus far?

5 Key Risk Management Responses to the Coronavirus Pandemic


Unsurprisingly, this caught many by surprise and left them completely unprepared for such an eventuality, because it’s not common practice to have a contingency plan in case your entire employee collective suddenly had to work from home.

The Impact of the Internet of Things on Marketing Attribution


Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today. Editor’s Note: Today’s post comes courtesy of Jessica Groopman , a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies.

How Covid-19 Made SaaS and Cloud Technology More Important than Ever


Contingency and Emergency Planning. Where does your business stand when it comes to digital readiness? If Covid-19 has taught us anything, it’s that if your business systems aren’t nimble, flexible and remotely accessible, there is no more tomorrow or next year to get there.

Redefining Success as Social


In these situations, success at work is contingent on how social and networked individuals are. Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it. But the impact on individuals and their careers, while discussed a great deal, has been much less measured. Are we at a point where we need to redefine success to include network prominence and connections?

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Tips to Successfully Oversee a B2B Web Design Project

BOP Design

They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event. Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks.

Choosing an Event Tech Vendor? Look for Transparency


A much smaller contingent will host multiple training sessions as you near your event date, pair you with a dedicated customer success manager, and check in pre- and post-event with helpful tips and data insights. Event professionals learn early on to come up with contingency plans in case things go south.

4 Questions to Help You Flesh Out an End-to-End ABM Program


Everything—brand awareness, pipeline health, revenue growth—is contingent on getting that target audience right, so it’s essential that you’re 100% clear on who you’re going after. We’ve been talking a lot about ABM orchestration , but this week let’s take a step back and think about what orchestration is really trying to accomplish. At the end of the day, if you’re using any orchestration technology you may have to create an end-to-end ABM program.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)


An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time). Rahul K.

Enhancing Trade Show Presence: Moving Beyond the Booth


It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Guest post by Jessica Kane. If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Image Credit: JD Lasica.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel


If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions. You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next?

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3 Creative Highlights From Cannes Lions


Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech. For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields.

Lessons From a Crisis: 6 Essential Actions for Business Leaders

Heinz Marketing

Now’s the time to think ahead, discuss contingencies, evangelize preparedness so when/if the time comes you can take decisive action and the team will understand their role. By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used.