The emerging challenges for managing brand risk

Biznology

Develop contingency plans for all foreseeable reactions, even with scenario training on “what if” situations for select brand marketers.

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7 ways to stay happy all day long

Biznology

Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success.

Stay Productive During Software Outages: 3 Risks Your Enterprise Needs to Address

Martech Advisor

Before downtime strikes, enterprises should create a contingency plan with a hybrid cloud strategy and data backup plan. The recent Salesforce outage reminds companies that relying on third-party providers for operations-vital tasks is always a risk. Cloud & Integration

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]

Hubspot

Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking.

How To Develop A Social Media Policy For Your Business

Modern Marketing

Remember – your goal is not to list every possible contingency, it’s to provide a framework for action.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you.

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Fathom Poised To Learn, Grow from Dreamforce 2014

Fathom

Among the Fathom contingent in attendance will be President & CEO Scot Lowry, CFO Kevin Herendeen, CRO Jeff L. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited.

Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Guest post by Jessica Kane.

The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017.

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Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions.

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How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility.

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event. Authored by Robin Maylone and Kara Jensen.

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network.

Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

One of the amazing things I’ve learned over the years is there’s a very large contingent of search marketers in Utah. It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September. Thankfully, fall in New England is one of my favorite times of the year. Between the weather, the leaves, and the apples, it’s pretty much the best. The other part about fall I love is that it’s once again conference season!

Which Organizational Structure is Better for Your Business?

Hatchbuck

The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. It doesn’t depend on what your company does, or what it’s selling.

8 CRM Stats That Will Help You Get Company Buy-In

Hatchbuck

That impact is contingent on combining your CRM with benefits such as marketing and sales automation, not to mention any number of integrations , such as account management and social media.

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Make Your Marketing More Efficient with Repeatable Processes

Act-On

Internal documentation helps with contingency planning during downtimes (or if your team suddenly shrinks and the left-behind folks have to take on the work others used to do). I’m one of those people who get a lot done. I like to make lists and I like to do.

Choosing an Event Tech Vendor? Look for Transparency

Attendify

A much smaller contingent will host multiple training sessions as you near your event date, pair you with a dedicated customer success manager, and check in pre- and post-event with helpful tips and data insights. Event professionals learn early on to come up with contingency plans in case things go south.

Redefining Success as Social

Biznology

In these situations, success at work is contingent on how social and networked individuals are. Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it.

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Marketo

Make Future Expenditures Contingent on Early Success. Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success. Does it feel like presenting your marketing budget to the CFO is like pulling teeth?

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Appointment Setting Case Study

Valasys

Solution: Working in tandem with the client, Valasys devised a process from call to appointment that ensured that call drop offs or cancellations are kept to a minimum and appointments are tracked and updated on a daily basis contingent on the final outcome. Background.

Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

Contingency Plan. The time has finally arrived! You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. Happy website launch day!

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

The type of content you create is contingent on your goals. There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there's a lot to be said for teamwork.

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6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider.

How Do You Balance Quality and Quantity in Content Marketing?

Engagio

But here’s why I think it strikes the perfect balance – because so many people have a hard time putting out quality content on a very regular basis because it’s all contingent on the the knowledge in their own head. The yin-yang is widely recognized as a symbol of duality.

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Content Standard

For brands looking to define a long-term IoT marketing strategy, success appears to be contingent on utility. It may be surprising, but the idea of an “internet of things” has actually been around since the nineties.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Of course, all these benefits that newsletters offer are contingent on how well the newsletter is written and how often as well. Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes?

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Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.

Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

After all, your ability to continue to provide for customers is entirely contingent upon your ability to sustain your business.

Are Your Internal Comms Doing Enough for Your Brand?

Contently

Do you have a contingency plan if a new initiative goes off the rails? Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey.

Should You Complete HubSpot’s Content Marketing Certification Program?

nDash

A roadmap also serves as a basis for contingency plans as various obstacles arise in your company’s marketing journey. “Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it?

Turning Time Into a ‘How’: Using the Time Flow Method [Audio + Infographic]

ClearVoice

On an organizational level… The reactive flow often involves contingencies for unexpected events and preparedness for events that are expected to happen inevitably but cannot be avoided. ?. Time is all in your head. All of it. In your head.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time). Rahul K.

Inequality of pay undermining trust in CEOs and corporate brands

Biznology

There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs.

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