5 Contingent Workforce Advantages for B2B Marketing

Ledger Bennett

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses.

How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Or a contingency plan, as it’s officially known. This is where a content contingency plan comes in handy. Having a content contingency plan means that when things go wrong, your online reputation doesn’t suffer. What is a content contingency plan?

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities.

7 ways to stay happy all day long

Biznology

Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not. This is about 7 simple things that you can do everyday to help you get through even the toughest of times, keep your spirits up, and stay happy all day. Give it a try; you’ll like it!

[Watch now on-demand] Revenue Continuity and Pipeline Velocity Webinar

Televerde

Blog business continuity coronavirus crisis contingency revenue continuity webinarIn our recent webinar, Televerde CEO Morag Lucey was joined by Juniper Networks’ Patti Moran to discuss the 3 Keys to Maintaining Revenue Continuity and Pipeline Velocity in a Time of Crisis.

The emerging challenges for managing brand risk

Biznology

Develop contingency plans for all foreseeable reactions, even with scenario training on “what if” situations for select brand marketers. Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.

5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Use scenario analysis or outlook planning to consider all the potential options and create contingency plans for each. Use your contingency plans to identify where to expand the potential list of approved suppliers to support all of your options.

Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen HCM Essentials

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack.

Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen HCM Essentials

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack.

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

Scenario analysis enables you develop contingencies (enabling you to be more proactive). You can’t create too many contingencies. All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk.

Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen HCM Essentials

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack.

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Vision Edge Marketing

And employ scenario analysis to prepare for contingencies and anticipate potential adjustments. Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

5 Common Software Migration Challenges and How to Address Them

SmartBug Media

You need to map out contingency and continuity plans for each phase to address issues before they happen.

Get Ready for 2018: Planning Is Key

Ignite

Success in business, just like success in any aspect of life, is contingent on good planning. You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan.

How to Choose the Right Advertising Budget for Your Business

The Marketing Blender

Keep in mind, this should all be contingent on your forecasting. Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . How to Choose the Right Advertising Budget for Your Business. You’ve decided you want to start advertising your business. That’s great!

Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Not only are organizations struggling to compete for talent (full-time, part-time, and contingent workers), they’re facing growing voids in their ability to source and select.

Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen HCM Essentials

Adding to this complexity, disparate datasets are multiplying, recruiting channels are expanding, contingent workforces are on the rise, and skill requirements are often too specific when compared to competitor positions – companies today are looking for the proverbial needle in a haystack. Not only are organizations struggling to compete for talent (full-time, part-time, and contingent workers), they’re facing growing voids in their ability to source and select.

Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. Building customer loyalty has always been about gathering data.

4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns.

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

Two Future-Proofing Components to Protect Your Growth

Vision Edge Marketing

Consider having contingency plans in place to address highly likely What If? Ever wish you had a crystal ball to see the future and plan accordingly?

Plan 146

20 Motivational Sales Quotes to Empower Your Team

Zoominfo

Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps? Often, it’s helpful to listen to the wise words of those who have already achieved great success.

CMO Coffee Talk ‘Aha! Moment’: 7 Ways to Create More CFO-Friendly Marketing Budgets

6sense

Make Future Expenditures Contingent On Early Success . Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success.

Lightspeed Announces Closing of Acquisition of NuORDER

Valasys

An additional 500,629 subordinate voting shares in the capital of Lightspeed will be issued to certain NuORDER employees over the next 3 years, contingent on the achievement of certain milestones.

Auseh Britt on Navigating the Return of Events

Oktopost

While she was able to pivot using ABM, Auseh addresses how the team has planned for uncertainty with everything going on and what her contingency plan is looking like for the next 6-12 months when it comes to events. Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today.

3 Keys for Selling in the Midst of Supply Chain Disruption

Mereo

What you do control is what you sell: Work with your buyers to identify the solution they need but also a contingency plan that you know you can provide and have available. The great supply chain disruption spans across industries and sectors.

Disruptions + Cost Increases = Continued Supply Chain Complexity

Aberdeen

They must design their strategies with multiple contingencies built in to address the unexpected. #2. Aberdeen’s parent company, Spiceworks Ziff Davis (SWZD) , has just released the 2023 State of IT. In it, there’s a section discussing how the high rate of inflation is significantly impacting business results. Let’s double click on that notion below. Aberdeen data indicates that lingering effects of the pandemic are still being felt.

Cost 40

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]

Hubspot

Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking. A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you''d like them to take. For instance, a primary CTA might offer visitors a free ebook, while the secondary CTA might be something smaller, like sharing your content on Twitter.

[VIDEO] Understanding International Employment Law Amid COVID-19

Aberdeen HCM Essentials

Erin also noted that a growing reliance on term workers — contracted, temp, contingent, or freelance workers — has prompted BC and other provinces to step up worker protections with federal guidance in response to employment type changes.

B2B Reads: Executive Presence, Future-Proofing, and Mapping New Industries

Heinz Marketing

The authors describe this tool as having “the benefit of forcing all decision-makers to set aside their assumptions about the future and to embrace contingency planning.”

Anticipating The Next Normal With The Pandemic Persona

Tony Zambito

Companies and organizations are either having an unintended spiked increase in business, sitting on the sidelines, retrenching to survive, or making contingency plans to reopen. Back to normal. The new normal. We have seen these expressions quite a lot in the last few weeks.

How to Maintain the Cash Flow to Run a Business Successfully?

Altitude Branding

Consider your current financial situation and contingencies together to decide on such a payable date. If your gross working capital to liabilities ratio is close to or lesser than 1, the cash flow of your business may not be sufficient to manage future contingencies.

Fathom Poised To Learn, Grow from Dreamforce 2014

Fathom

Among the Fathom contingent in attendance will be President & CEO Scot Lowry, CFO Kevin Herendeen, CRO Jeff L. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. Dreamforce 2014 promises to be the usual extravaganza of sales-marketing knowledge, networking and late-night parties.

Eight ways to increase Instagram engagement in 2021

RockContent

All of these tactics are contingent on one thing, though: putting them into practice. The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out?

What is Data Storytelling and How Can Marketing Dashboards Help You Succeed with It?

ClickDimensions

Data storytelling, which we will define as using data, visualizations and narrative to explain a phenomenon, is contingent upon two key factors: understanding the audience and using the appropriate techniques to convey a message. “I’ve got data. Now what?”

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults.

Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

These competitive bids force little to zero contingencies, limited stakeholder ownership, high risk of delay or misfire (if the account is won), and reduced close rates.

4 Ways to Improve the Agility of Your Bank’s Treasury Management Program

Altitude Branding

Point out which threats have the highest probability of occurring and develop contingency plans to mitigate their impact. The increasingly digital nature of today’s financial industry means that technological innovation is all but a must for modern banks to grow and prosper.

SWOT 52

Outsourced Vs. In-house Telemarketing – Which is better?

Only B2B

In addition to the above-mentioned costs, your business should also be equipped with a massive contingency fund. As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions.