Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]


An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities.

7 ways to stay happy all day long


Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not. This is about 7 simple things that you can do everyday to help you get through even the toughest of times, keep your spirits up, and stay happy all day. Give it a try; you’ll like it!


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[Watch now on-demand] Revenue Continuity and Pipeline Velocity Webinar


Blog business continuity coronavirus crisis contingency revenue continuity webinarIn our recent webinar, Televerde CEO Morag Lucey was joined by Juniper Networks’ Patti Moran to discuss the 3 Keys to Maintaining Revenue Continuity and Pipeline Velocity in a Time of Crisis.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success. The InsideView Company Buzz feature provides sellers with rich social media insights and information they need to deliver the right message at the right time and to the right person at the companies they are targeting.

The emerging challenges for managing brand risk


Develop contingency plans for all foreseeable reactions, even with scenario training on “what if” situations for select brand marketers. Last year was a watershed year for business and our society, where rising populism, Trump’s polarizing accusations, and various socio-economic trends have made the topic of “brand risk” a top priority concern for every marketer.

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Stay Productive During Software Outages: 3 Risks Your Enterprise Needs to Address

Martech Advisor

Before downtime strikes, enterprises should create a contingency plan with a hybrid cloud strategy and data backup plan. The recent Salesforce outage reminds companies that relying on third-party providers for operations-vital tasks is always a risk. Cloud & Integration

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

How To Develop A Social Media Policy For Your Business


Remember – your goal is not to list every possible contingency, it’s to provide a framework for action. For any small business , a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative crisis event. Here are several key guidelines on how to develop a social media policy for your business.

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]


Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking. A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you''d like them to take. For instance, a primary CTA might offer visitors a free ebook, while the secondary CTA might be something smaller, like sharing your content on Twitter.

Building Loyalty Evolves with Data, Smartphones, and Personalization


Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. Building customer loyalty has always been about gathering data.

Get Ready for 2018: Planning Is Key


Success in business, just like success in any aspect of life, is contingent on good planning. You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan.

5 Common Software Migration Challenges and How to Address Them

SmartBug Media

You need to map out contingency and continuity plans for each phase to address issues before they happen.

Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

These competitive bids force little to zero contingencies, limited stakeholder ownership, high risk of delay or misfire (if the account is won), and reduced close rates.

20 Motivational Sales Quotes to Empower Your Team


Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone. So the question is – where do we find the inspiration to climb out of these sales motivation slumps? Often, it’s helpful to listen to the wise words of those who have already achieved great success.

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[VIDEO] Understanding International Employment Law Amid COVID-19

Aberdeen HCM Essentials

Erin also noted that a growing reliance on term workers — contracted, temp, contingent, or freelance workers — has prompted BC and other provinces to step up worker protections with federal guidance in response to employment type changes.

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Measure Up Marketing

And employ scenario analysis to prepare for contingencies and anticipate potential adjustments. Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations.

How Unsubscribe Requests Can Affect Customer Experience


Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?” ” It’s a tough subject for many marketers.

How to Maintain the Cash Flow to Run a Business Successfully?

Altitude Branding

Consider your current financial situation and contingencies together to decide on such a payable date. If your gross working capital to liabilities ratio is close to or lesser than 1, the cash flow of your business may not be sufficient to manage future contingencies.

Eight ways to increase Instagram engagement in 2021


All of these tactics are contingent on one thing, though: putting them into practice. The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out?

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)


An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

Anticipating The Next Normal With The Pandemic Persona

Tony Zambito

Companies and organizations are either having an unintended spiked increase in business, sitting on the sidelines, retrenching to survive, or making contingency plans to reopen. Back to normal. The new normal. We have seen these expressions quite a lot in the last few weeks.

Outsourced Vs. In-house Telemarketing – Which is better?

Only B2B

In addition to the above-mentioned costs, your business should also be equipped with a massive contingency fund. As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions.

How to tackle ABM Advertising to Meet Your Business Goals


This is contingent on how you set up your campaign. One of the long-standing marketing strategies of the internet age that saw a large uptick of investment this year was display advertising. In light of remote work, it makes sense.

What is Data Storytelling and How Can Marketing Dashboards Help You Succeed with It?


Data storytelling, which we will define as using data, visualizations and narrative to explain a phenomenon, is contingent upon two key factors: understanding the audience and using the appropriate techniques to convey a message. “I’ve got data. Now what?”

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you. When 35 percent of your clients decide to open an email based on subject line alone, it’s important to spend some time on what your subject lines communicate. So what can you write to entice readers to open an email and engage in your content?

5 Key Risk Management Responses to the Coronavirus Pandemic


Unsurprisingly, this caught many by surprise and left them completely unprepared for such an eventuality, because it’s not common practice to have a contingency plan in case your entire employee collective suddenly had to work from home.

Is A Sales Team Lead Role Worth Exploring?


Communicating contingency plans is important. Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation (and hopefully pipeline!).

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults.

11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis


Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. The more proactive you can be in strengthening your digital marketing campaigns, the better positioned you will be for future contingencies.

The Growing Risks to Brand Reputation Could become a Game-Changer


Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017. Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics.

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4 Questions to Help You Flesh Out an End-to-End ABM Program


Everything—brand awareness, pipeline health, revenue growth—is contingent on getting that target audience right, so it’s essential that you’re 100% clear on who you’re going after.

How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak


Working on the contingency plan and stress-testing to evaluate your financial preparedness. Don’t push your newest clients into the contract — offer them to take a couple of months off to let them prepare a contingency plan for their company, give them access to features that will let you cooperate remotely. We can talk all we want about contingency plans and etc., Force-majeures are always mentioned in contracts and agreements.

To see marketing differently, we need to turn the spotlight on social

Sprout Social

As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social. The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales.

Business Pulse Check Survey: Challenges, Wins & Best Practices From The Past Week

Heinz Marketing

Planning for contingencies amidst ever-changing variables and possible outcomes. Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions.

Monitor Search and Centralize Reporting to Increase Global Agility


Agile colleges and universities that benefit from the revenue streams delivered by TV contracts and other sources, will have been monitoring related search trends and preparing contingency plans in anticipation of the outcome.

The Impact of the Internet of Things on Marketing Attribution


Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today. Editor’s Note: Today’s post comes courtesy of Jessica Groopman , a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies.

Redefining Success as Social


In these situations, success at work is contingent on how social and networked individuals are. Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it. But the impact on individuals and their careers, while discussed a great deal, has been much less measured. Are we at a point where we need to redefine success to include network prominence and connections?

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