Contingent Workforce Costs: The Unforeseen Spend


Opentopic blog >> Contingent labor spend is an estimated $270 billion worldwide. This begs the question: Are your contingent workforce costs higher than they should be? Contingent. And according to a recent Accenture report, that figure will explode over the next decade to a nearly trillion-dollar market as more businesses realize the benefits of leveraging this flexible, on-demand workforce.


7 ways to stay happy all day long


Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not.

Trending Sources

Contingent Workforce Costs: The Unforeseen Spend – Opentopic


Opentopic blog >> Contingent labor spend is an estimated $270 billion worldwide. This begs the question: Are your contingent workforce costs higher than they should be? Contingent. The post Contingent Workforce Costs: The Unforeseen Spend – Opentopic appeared first on Opentopic.


15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success.

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]


Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking.

How to Harness the Power of a Referral Marketing Business


Successful referral programs almost always offer a reward to those willing to give referrals, most often contingent on whether the referral successfully converts into a paying customer.

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

That, in itself, is a contingency to plan for. A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. That’s been my attitude as well.

How B2B is Using AI

Navigate the Channel

Your sales are no longer contingent on the individuals that you employ, which is a great advantage to have. The commercial world has yet to give artificial intelligence (AI) the attention that it deserves.

How to Create an Engaging and Effective Presentation


She’d done her contingency planning, and you should too. I used to think presentation decks were an afterthought. They’re meant to be an accompaniment to a speaker, I thought. Just pictures on a screen to give the eye something to rest on while the talker talks. How wrong I have been.

Make Your Marketing More Efficient with Repeatable Processes


Internal documentation helps with contingency planning during downtimes (or if your team suddenly shrinks and the left-behind folks have to take on the work others used to do). I’m one of those people who get a lot done. I like to make lists and I like to do.

The Impact of the Internet of Things on Marketing Attribution

Modern Marketing

Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today.

4 Smart Ways to Keep Up With Google in 2017


This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with.

3 Creative Highlights From Cannes Lions

Modern Marketing

Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech.

3 Things a CMO Can Learn From a Championship Team

Modern Marketing

As a leader you need to know that your ultimate success is contingent on you putting your teams in the best possible position for success. Being a marketer as well as a journalist I am always looking for story lines.

CMO 66

Should You Be Gating Your Content Offers?

Modern B2B Marketing

The best choice is always contingent upon your goals. Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? And no, Facebook doesn’t count.)

13 Must-Attend B2B Marketing Sessions at Dreamforce 2016


Geoffrey Kahler and Wendy White of CenturyLink, and Peter Isaacson of Demandbase talk about successful execution of an ABM strategy, contingent upon sales and marketing alignment around the accounts that matter most. The official Dreamforce Agenda Builder is live!

3 thoughts on Marketo’s domain outage this week


Or that customers shouldn’t evaluate vendors for these kinds of risks (or, for that matter, consider contingencies on every business-critical software or service they rely on). This was a rough week for the folks at Marketo.

What is the Internet of Things? (And Why You Should Care -- A Lot)


Sometimes, they're unanticipated -- but whenever you can plan for contingencies, do it. I've said it before, and I've said it again: I'm endlessly fascinated by how much we, as humans, have adapted to emerging technologies.

Why Your Inbound Marketing Strategy May Not Be Working


Remember, goals and objectives — when contingent upon user data — will change and take turns. Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. But even in 2013, 92.7

Digital casualties: digital diversity at the workplace


This is the third “digital casualties” post. You can read the first two here and here.

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility.

Inequality of pay undermining trust in CEOs and corporate brands


There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs.

Trust 42

Starting to Think About Purchasing B2B Marketing Services? (Part 2)


But remember, the return on marketing investment will be contingent upon the budget, market dynamics and the quality of the marketing plan and program. Here are the Most Frequently Asked Questions for the Mid-Stage Buyer. Part Two of Three.

What Apple’s Big Shift in AI Research Means for B2B Companies


It isn’t contingent on any one company or experts – those who shut themselves off will ultimately get left behind, as Apple now clearly understands. When Apple’s chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday the company’s intention to start publishing its AI research, the news generated no small amount of media attention.

How to Build a Remarkable 21st Century Brand


An "inside-out" approach, on the other hand, helps achieve a distinctive and credible branding program by tapping insights that emerge from within the organization itself -- a process largely contingent upon leadership support.

Build 43

Digital learning and the invisible Digital Divide


As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.

How to Build Your Marketing Technology Stack: Your Due Diligence Guide


Allow for Contingencies. Account for these contingencies to ensure a smooth transition in the future. . As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes.

Redefining Success as Social


In these situations, success at work is contingent on how social and networked individuals are. Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it.

How to Justify the Demand Generation Budget You Need in 2018


For example, make Q3 and Q4 campaign spend within a specific new channel contingent upon Q1 and Q2 returns from that channel. If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now.

How Experiential Marketing Works: 7 Enlightening Tips


When you begin to plan your experience, do so with a partner in mind -- with a contingency plan, of course. What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists.

Work 52

THE HACKIES: How leading marketing executives tackle martech


Putting a contingency plan in place will help companies remain agile and shift as the tides of change accelerate. This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?

5 Legal Mistakes Your Agency is Making in the Pursuit of New Business (And How to Fix Them)


5) You're insufficiently protected from contingencies like late payments, non-payment, or legal liability for claims such as false advertising, IP infringement, or ad regulation compliance. New business is simultaneously exciting and stressful for agencies.

The Future of Advertising Is Native Social Commerce


Continued success will be contingent on native social ads that offer value without tarnishing the user experience. Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales?

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

Another 5% should be set aside for contingencies… to take advantage of unforeseen opportunities as they crop up. This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions. The answers are mine.

11 Examples of Instagram Ads We Love


The video promotes a sweepstakes Method Home is currently sponsoring that is contingent on user engagement with the ad. What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal?

4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. In professional services, business growth is closely correlated to the composition of marketing skills within a firm.

How to Build Your Influencers in Social Media


In Latin, it’s called quid pro quo (“something for something” in Latin) It means an exchange of goods or services, where one transfer is contingent upon the other.

Are Chatbots the Next Big Thing in Lead Generation?


Your business should be aware of these obstacles to prepare the necessary contingencies. “Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred Brown, Founder and CEO of Next IT. The search for the next innovation in lead generation is an epic ongoing quest. Businesses will try just about anything to find their next customer. Which has recently led marketers to ask the next inevitable question, “Can chatbots get me leads?”.

Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Content Marketing Institute

One of the things Joe stressed in his CMWorld keynote presentation is that content marketing success is contingent upon creating an audience who wants to hear from you – and 92% of the most successful content marketers focus on building an audience (Source: 2018 B2B content marketing research ).

Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

We had the largest contingent of internal employees and experts to help us select the finalists. The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry.