The emerging challenges for managing brand risk

Biznology

Develop contingency plans for all foreseeable reactions, even with scenario training on “what if” situations for select brand marketers.

Brand 135

7 ways to stay happy all day long

Biznology

Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success.

Get Ready for 2018: Planning Is Key

Ignite

Success in business, just like success in any aspect of life, is contingent on good planning. You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan.

How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Modern B2B Marketing

Make Future Expenditures Contingent on Early Success. Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success. Does it feel like presenting your marketing budget to the CFO is like pulling teeth?

Budget 127

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

Fathom Poised To Learn, Grow from Dreamforce 2014

Fathom

Among the Fathom contingent in attendance will be President & CEO Scot Lowry, CFO Kevin Herendeen, CRO Jeff L. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited.

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]

Hubspot

Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking.

Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

One of the amazing things I’ve learned over the years is there’s a very large contingent of search marketers in Utah. It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September. Thankfully, fall in New England is one of my favorite times of the year. Between the weather, the leaves, and the apples, it’s pretty much the best. The other part about fall I love is that it’s once again conference season!

How B2B is Using AI

Navigate the Channel

Your sales are no longer contingent on the individuals that you employ, which is a great advantage to have. The commercial world has yet to give artificial intelligence (AI) the attention that it deserves.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

The type of content you create is contingent on your goals. There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there's a lot to be said for teamwork.

PR 219

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

That, in itself, is a contingency to plan for. A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. That’s been my attitude as well.

13 Must-Attend B2B Marketing Sessions at Dreamforce 2016

Radius

Geoffrey Kahler and Wendy White of CenturyLink, and Peter Isaacson of Demandbase talk about successful execution of an ABM strategy, contingent upon sales and marketing alignment around the accounts that matter most. The official Dreamforce Agenda Builder is live!

Inequality of pay undermining trust in CEOs and corporate brands

Biznology

There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs.

Trust 133

On the limits of personalization

Biznology

Our budgets are contingent on not only knowing where the waste is, but in systematically reducing it. Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs.

Should You Be Gating Your Content Offers?

Modern B2B Marketing

The best choice is always contingent upon your goals. Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? And no, Facebook doesn’t count.)

Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Contingent permission. Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences.

SMS 102

Price Matching Pros and Cons for Online Retailers

Webbiquity

Most businesses that offer price matching have entire departments dedicated to price matching contingency issues. Guest post by Alex Walker.

Price 73

Digital casualties: digital diversity at the workplace

Biznology

This is the third “digital casualties” post. You can read the first two here and here.

Redefining Success as Social

Biznology

In these situations, success at work is contingent on how social and networked individuals are. Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it.

Social 118

3 Creative Highlights From Cannes Lions

Modern Marketing

Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech.

How to Justify the Demand Generation Budget You Need in 2018

emedia

For example, make Q3 and Q4 campaign spend within a specific new channel contingent upon Q1 and Q2 returns from that channel. If you’re like most marketers, you are probably busily putting together your 2018 demand generation budget right about now.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time). Rahul K.

20 Motivational Sales Quotes to Empower Your Team

Zoominfo

Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone. As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. And on other days, we don’t even feel like picking up the phone.

How to Build Your Marketing Technology Stack: Your Due Diligence Guide

Kapost

Allow for Contingencies. Account for these contingencies to ensure a smooth transition in the future. . As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes.

4 Skills for Marketing Professionals Every Firm Needs to Grow

Hinge Marketing

But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. In professional services, business growth is closely correlated to the composition of marketing skills within a firm.

Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.

3 Things a CMO Can Learn From a Championship Team

Modern Marketing

As a leader you need to know that your ultimate success is contingent on you putting your teams in the best possible position for success. Being a marketer as well as a journalist I am always looking for story lines.

CMO 139

The Social Media Sick Day

Webbiquity

It’s a contingency to plan for before even opening up a business. Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department?

GDPR and Digital Marketing: What Do You Need To Know?

Strategic-IC

Put contingency plans in place. GDPR (General Data Protection Regulation) will be enforced from May 2018. What does this mean? What impact will it have on marketers? What is GDPR? Why Do Marketers Need To Be Aware? Data forms the foundation of the online world. For web users and consumers, personal data acts as currency - sharing it gives access to numerous services and content.

The Impact of the Internet of Things on Marketing Attribution

Modern Marketing

Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today.

Act-On Debuts on Inc. 500 List At #172

Marketing Action

Congratulations also to Puppet Labs, who scored #1 in the Oregon Top 100 contingent. We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. Magazine 500 List.

Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

In keeping with the Boy Scout’s Motto, “Be Prepared,” this step prepares you to anticipate how competitors and prospective customers might react so you can anticipate potential adjustments and develop contingency strategies. Keep in mind the contingency strategies you identified earlier and give some thought to what other tactical programs if any might be needed to support these contingencies.

3 thoughts on Marketo’s domain outage this week

chiefmartech

Or that customers shouldn’t evaluate vendors for these kinds of risks (or, for that matter, consider contingencies on every business-critical software or service they rely on). This was a rough week for the folks at Marketo.

How will your B2B company react to a financial crisis?

Exo B2B

Whether we are heading towards a recession or not, now is always a good time to reconsider your strategy and start preparing contingency plans. It happened on February 5th: a sudden, somewhat unexpected market correction.

5 Key Marketing Measures That Don't Include Revenue

Customer Experience Matrix

Even careful testing can’t always capture all program steps or contingencies. Ask most marketers how they measure performance, and they’ll tell you they look at results: incremental revenue or return on investment if they’re available, or response rates if they're not. Industry experts take a similar approach, focusing largely on the need for better revenue measures.

Marketbright Targets Sophisticated Demand Generation Users

Customer Experience Matrix

One hint of Marketbright’s approach may be that Pilcher recommends his clients build separate campaigns for different customer segments, rather than “boiling the ocean” by creating a single campaign with branches to handle all contingencies. I had a preliminary conversation last week with Mike Pilcher of Marketbright , one of the vendors I’ll probably end up adding to the Raab Guide to Demand Generation Systems. We didn’t look at the software itself, so I can’t comment on it in any detail.

THE HACKIES: How leading marketing executives tackle martech

chiefmartech

Putting a contingency plan in place will help companies remain agile and shift as the tides of change accelerate. This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?