The emerging challenges for managing brand risk

Biznology

Develop contingency plans for all foreseeable reactions, even with scenario training on “what if” situations for select brand marketers.

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7 ways to stay happy all day long

Biznology

Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not.

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15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success.

Stay Productive During Software Outages: 3 Risks Your Enterprise Needs to Address

Martech Advisor

Before downtime strikes, enterprises should create a contingency plan with a hybrid cloud strategy and data backup plan. The recent Salesforce outage reminds companies that relying on third-party providers for operations-vital tasks is always a risk. Cloud & Integration

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]

Hubspot

Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking.

How To Develop A Social Media Policy For Your Business

Modern Marketing

Remember – your goal is not to list every possible contingency, it’s to provide a framework for action.

9 Ways to Increase Landing Page Conversions

Marketing Insider Group

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you.

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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Guest post by Jessica Kane.

Fathom Poised To Learn, Grow from Dreamforce 2014

Fathom

Among the Fathom contingent in attendance will be President & CEO Scot Lowry, CFO Kevin Herendeen, CRO Jeff L. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited.

The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017.

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network.

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event. Authored by Robin Maylone and Kara Jensen.

Make Your Marketing More Efficient with Repeatable Processes

Act-On

Internal documentation helps with contingency planning during downtimes (or if your team suddenly shrinks and the left-behind folks have to take on the work others used to do). I’m one of those people who get a lot done. I like to make lists and I like to do.

8 CRM Stats That Will Help You Get Company Buy-In

Hatchbuck

That impact is contingent on combining your CRM with benefits such as marketing and sales automation, not to mention any number of integrations , such as account management and social media.

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Redefining Success as Social

Biznology

In these situations, success at work is contingent on how social and networked individuals are. Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it.

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Marketo

Make Future Expenditures Contingent on Early Success. Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success. Does it feel like presenting your marketing budget to the CFO is like pulling teeth?

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Appointment Setting Case Study

Valasys

Solution: Working in tandem with the client, Valasys devised a process from call to appointment that ensured that call drop offs or cancellations are kept to a minimum and appointments are tracked and updated on a daily basis contingent on the final outcome. Background.

Choosing an Event Tech Vendor? Look for Transparency

Attendify

A much smaller contingent will host multiple training sessions as you near your event date, pair you with a dedicated customer success manager, and check in pre- and post-event with helpful tips and data insights. Event professionals learn early on to come up with contingency plans in case things go south.

9 Ways to Increase Landing Page Conversions

PureB2B

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time.

Are Your Internal Comms Doing Enough for Your Brand?

Contently

Do you have a contingency plan if a new initiative goes off the rails? Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey.

Is martech headed for its “dot-com moment” in 2020?

chiefmartech

The latter conclusion would be fine, except for the fact that their funding and business models were contingent on being high-ceiling generalists.

How Do You Balance Quality and Quantity in Content Marketing?

Engagio

But here’s why I think it strikes the perfect balance – because so many people have a hard time putting out quality content on a very regular basis because it’s all contingent on the the knowledge in their own head. The yin-yang is widely recognized as a symbol of duality.

6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider.

How an IoT Marketing Strategy Focused on Interactivity, Utility Can Connect with Consumers

Content Standard

For brands looking to define a long-term IoT marketing strategy, success appears to be contingent on utility. It may be surprising, but the idea of an “internet of things” has actually been around since the nineties.

How To Optimize your Outreach Sequences

Outreach

This is why it’s important to have a contingency plan waiting in the wings--if you can’t pivot quickly, your results will suffer. Creating an effective outbound Outreach Sequence isn’t a one-size-fits-all process.

Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.

Are Your Internal Comms Doing Enough for Your Brand?

Contently

Do you have a contingency plan if a new initiative goes off the rails? Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey. You may know Six Flags Great Adventure as the site of the tallest roller coaster in the world, the venerable Kingda Ka, but I remember it as a company filled with employees that talked about Warner Bros’ IP constantly. The company’s internal comms were completely saturated.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time). Rahul K.

The Social Media Sick Day

Webbiquity

It’s a contingency to plan for before even opening up a business. Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department?

5 Email Copywriting Tips for Creating Engaging Content

SendX

Of course, all these benefits that newsletters offer are contingent on how well the newsletter is written and how often as well. Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes?

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How to Build Your Marketing Technology Stack: Your Due Diligence Guide

Kapost

Allow for Contingencies. Account for these contingencies to ensure a smooth transition in the future. . As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes.

The Impact of the Internet of Things on Marketing Attribution

Modern Marketing

Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today.