The emerging challenges for managing brand risk

Biznology

Develop contingency plans for all foreseeable reactions, even with scenario training on “what if” situations for select brand marketers.

Brand 158

7 ways to stay happy all day long

Biznology

Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success.

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]

Hubspot

Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking.

Get Ready for 2018: Planning Is Key

Ignite

Success in business, just like success in any aspect of life, is contingent on good planning. You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you.

Email 79

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

The Growing Risks to Brand Reputation Could become a Game-Changer

Biznology

Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017.

Brand 162

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network.

Fathom Poised To Learn, Grow from Dreamforce 2014

Fathom

Among the Fathom contingent in attendance will be President & CEO Scot Lowry, CFO Kevin Herendeen, CRO Jeff L. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited.

Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Guest post by Jessica Kane.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions.

Funnel 195

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility.

Fall Conference Preview: State of Search, Pubcon & More!

KoMarketing Associates

One of the amazing things I’ve learned over the years is there’s a very large contingent of search marketers in Utah. It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September. Thankfully, fall in New England is one of my favorite times of the year. Between the weather, the leaves, and the apples, it’s pretty much the best. The other part about fall I love is that it’s once again conference season!

Appointment Setting Case Study

Valasys

Solution: Working in tandem with the client, Valasys devised a process from call to appointment that ensured that call drop offs or cancellations are kept to a minimum and appointments are tracked and updated on a daily basis contingent on the final outcome. Background.

8 CRM Stats That Will Help You Get Company Buy-In

Hatchbuck

That impact is contingent on combining your CRM with benefits such as marketing and sales automation, not to mention any number of integrations , such as account management and social media.

CRM 95

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

The type of content you create is contingent on your goals. There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there's a lot to be said for teamwork.

PR 222

Is Data Science the Key to Marketing?

Navigate the Channel

A (very) small fringe contingent of so-called experts are putting forth the solution that reducing the amount of data collected will help companies without the ability to organize at scale. Is data science the key to marketing? In a word, yes!

Redefining Success as Social

Biznology

In these situations, success at work is contingent on how social and networked individuals are. Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it.

Social 183

Make Your Marketing More Efficient with Repeatable Processes

Act-On

Internal documentation helps with contingency planning during downtimes (or if your team suddenly shrinks and the left-behind folks have to take on the work others used to do). I’m one of those people who get a lot done. I like to make lists and I like to do.

How Do You Balance Quality and Quantity in Content Marketing?

Engagio

But here’s why I think it strikes the perfect balance – because so many people have a hard time putting out quality content on a very regular basis because it’s all contingent on the the knowledge in their own head. The yin-yang is widely recognized as a symbol of duality.

6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider.

How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Modern B2B Marketing

Make Future Expenditures Contingent on Early Success. Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success. Does it feel like presenting your marketing budget to the CFO is like pulling teeth?

Budget 113

How to Build a Q4 Spend Strategy (and Other Tips for the Holiday Season)

Keywee

Either Way: Have a Contingency Plan. Q4 can be a stressful time for publishers; if pulled off correctly, they stand to make the bulk of their revenue for the year in three short months, but sky-high content distribution prices threaten to stand in the way of meeting their goals.

Planning for ABM? Avoid These Common Challenges

PureB2B

If you have a comprehensive plan that considers the potential challenges you might face, you’ll be able to develop contingencies and even find opportunities to improve various aspects of your ABM process. Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world.

Plan 79

15 Scenarios When to Pay Freelance Writers Higher Rates

ClearVoice

While these prices run the gamut of freelance pay rates, it’s missing one thing: factoring in additional services or contingencies. Are there scenarios when you should pay a freelance writer more? The answer is yes. Not all projects are created equal.

Rate 96

How B2B is Using AI

Navigate the Channel

Your sales are no longer contingent on the individuals that you employ, which is a great advantage to have. The commercial world has yet to give artificial intelligence (AI) the attention that it deserves.

Self-Driving Marketing Campaigns: Possible But Not Easy

Customer Experience Matrix

That, in itself, is a contingency to plan for. A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. That’s been my attitude as well.

Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.

How to Build Your Marketing Technology Stack: Your Due Diligence Guide

Kapost

Allow for Contingencies. Account for these contingencies to ensure a smooth transition in the future. . As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes.

13 Must-Attend B2B Marketing Sessions at Dreamforce 2016

Radius

Geoffrey Kahler and Wendy White of CenturyLink, and Peter Isaacson of Demandbase talk about successful execution of an ABM strategy, contingent upon sales and marketing alignment around the accounts that matter most. The official Dreamforce Agenda Builder is live!

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)

Fathom

An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time). Rahul K.

Are Your Internal Comms Doing Enough for Your Brand?

Contently

Do you have a contingency plan if a new initiative goes off the rails? Throughout high school and for two summers in college, I worked several different jobs at Six Flags in New Jersey.

Turning Time Into a ‘How’: Using the Time Flow Method [Audio + Infographic]

ClearVoice

On an organizational level… The reactive flow often involves contingencies for unexpected events and preparedness for events that are expected to happen inevitably but cannot be avoided. ?. Time is all in your head. All of it. In your head.

Inequality of pay undermining trust in CEOs and corporate brands

Biznology

There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs.

Trust 141

Are Data Issues Preventing You From Achieving Peak SEM Performance?

QuanticMind

Let’s face it, these days, the success of your PPC program — and your SEM performance and strategy as a whole — is contingent upon data. In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance. Accurate, reliable and applicable data. And nowhere is this more important than in your bidding strategy. In fact, your competitive success and relevancy in the market depend on it. .

SEM 40

The Social Media Sick Day

Webbiquity

It’s a contingency to plan for before even opening up a business. Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department?

The Impact of the Internet of Things on Marketing Attribution

Modern Marketing

Yet, this capacity is contingent on a robust marketing attribution strategy lightyears ahead of where most businesses are today.

End the Marketing Database Horror Story: Put an Axe to Unqualified Leads (Here’s How)

Integrate

B2B marketers face a variety of problems contingent upon their organization’s business model. B2B marketers, repeat after me: Not all leads are created equal. In fact, unqualified leads are creating a bottleneck in your overall marketing and sales efforts, and thus, killing your bottom line.