Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]


An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities.

7 ways to stay happy all day long


Make contingency plans for potential challenges: Are you worried about what could go wrong today? Before you think that this is a sappy motivational post, don’t worry: it’s not.

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[Watch now on-demand] Revenue Continuity and Pipeline Velocity Webinar


Blog business continuity coronavirus crisis contingency revenue continuity webinarIn our recent webinar, Televerde CEO Morag Lucey was joined by Juniper Networks’ Patti Moran to discuss the 3 Keys to Maintaining Revenue Continuity and Pipeline Velocity in a Time of Crisis.

15 Powerful Social Media Questions for B2B Sales

Sales Intelligence View

“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success.

The emerging challenges for managing brand risk


Develop contingency plans for all foreseeable reactions, even with scenario training on “what if” situations for select brand marketers.

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Stay Productive During Software Outages: 3 Risks Your Enterprise Needs to Address

Martech Advisor

Before downtime strikes, enterprises should create a contingency plan with a hybrid cloud strategy and data backup plan. The recent Salesforce outage reminds companies that relying on third-party providers for operations-vital tasks is always a risk. Cloud & Integration

What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]


Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you''re asking.

How To Develop A Social Media Policy For Your Business

Modern Marketing

Remember – your goal is not to list every possible contingency, it’s to provide a framework for action.

Get Ready for 2018: Planning Is Key


Success in business, just like success in any aspect of life, is contingent on good planning. You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan.

On the Limits of Technology in Marketing and Healthcare (and Healthcare Marketing)


An example I’ve written about previously is that of marketing automation, where the platform itself will only help hospitals or businesses insofar as they have valuable content and strategies for delivering that content (contingent upon an understanding of specific audience needs at a given time).… Rahul K.

Outsourced Vs. In-house Telemarketing – Which is better?

Only B2B

In addition to the above-mentioned costs, your business should also be equipped with a massive contingency fund. As your business or its verticals expand, it becomes imperative to assemble a team of dedicated telemarketers to manage your sales and solutions.

How to Maintain the Cash Flow to Run a Business Successfully?

Altitude Branding

Consider your current financial situation and contingencies together to decide on such a payable date. If your gross working capital to liabilities ratio is close to or lesser than 1, the cash flow of your business may not be sufficient to manage future contingencies.

5 Key Risk Management Responses to the Coronavirus Pandemic


Unsurprisingly, this caught many by surprise and left them completely unprepared for such an eventuality, because it’s not common practice to have a contingency plan in case your entire employee collective suddenly had to work from home.

Fathom Poised To Learn, Grow from Dreamforce 2014


Among the Fathom contingent in attendance will be President & CEO Scot Lowry, CFO Kevin Herendeen, CRO Jeff L. The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited.

Business Pulse Check Survey: Challenges, Wins & Best Practices From The Past Week

Heinz Marketing

Planning for contingencies amidst ever-changing variables and possible outcomes. Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions.

Enhancing Trade Show Presence: Moving Beyond the Booth


It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Guest post by Jessica Kane.

Best Performing Email Subject Lines for Real Estate Agents

Outbound Engine

How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send? If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you.

7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)


This evolution will push the contingent labor industry to adapt. As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part two, we’re making predictions for freelance work in the years to come.

More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

A secondary benefit of outsourcing , according to the Randstad study, is that contingent or temporary workers are happier than full-time workers – primarily due to increased compensation, career ownership and schedule flexibility.

11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis


Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. The more proactive you can be in strengthening your digital marketing campaigns, the better positioned you will be for future contingencies.

The Growing Risks to Brand Reputation Could become a Game-Changer


Millennials remain the most active supporters of these social issues (69%), but the biggest surprise was the significant rise in support from the 55+ contingent, +16 points versus 2017.

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How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. “What can I do to reduce unsubscribes?”

How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak


Working on the contingency plan and stress-testing to evaluate your financial preparedness. Don’t push your newest clients into the contract — offer them to take a couple of months off to let them prepare a contingency plan for their company, give them access to features that will let you cooperate remotely. We can talk all we want about contingency plans and etc., Force-majeures are always mentioned in contracts and agreements.

Lessons From a Crisis: 6 Essential Actions for Business Leaders

Heinz Marketing

Now’s the time to think ahead, discuss contingencies, evangelize preparedness so when/if the time comes you can take decisive action and the team will understand their role. By Maria Geokezas , VP of Client Services at Heinz Marketing.

Anticipating The Next Normal With The Pandemic Persona

Tony Zambito

Companies and organizations are either having an unintended spiked increase in business, sitting on the sidelines, retrenching to survive, or making contingency plans to reopen. Back to normal. The new normal. We have seen these expressions quite a lot in the last few weeks.

Size Matters: Digging in to Employee Counts and Social Media Discrepancies


Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network.

Email Marketing Automation Strategies to Optimize Your Marketing Funnel


If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions.

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Tips to Successfully Oversee a B2B Web Design Project

BOP Design

They may alter the schedule or build in a contingency plan, ensuring you have what you need for your event. Authored by Robin Maylone and Kara Jensen.

Redefining Success as Social


In these situations, success at work is contingent on how social and networked individuals are. Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove it.

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How to Write a Marketing Budget Your CFO Will Enthusiastically Support


Make Future Expenditures Contingent on Early Success. Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success. Does it feel like presenting your marketing budget to the CFO is like pulling teeth?

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Make Your Marketing More Efficient with Repeatable Processes


Internal documentation helps with contingency planning during downtimes (or if your team suddenly shrinks and the left-behind folks have to take on the work others used to do). I’m one of those people who get a lot done. I like to make lists and I like to do.

Improve Your Ability to Anticipate the Pitch- What’s Your Edge?

Measure Up Marketing

Include clear contingencies if another scenario—or one that hasn’t been imagined—begins to emerge instead.

Appointment Setting Case Study


Solution: Working in tandem with the client, Valasys devised a process from call to appointment that ensured that call drop offs or cancellations are kept to a minimum and appointments are tracked and updated on a daily basis contingent on the final outcome. Background.

Evaluating HubSpot for Startups? 4 Questions to Consider

Lake One

So the ROI will be contingent on how effective your strategy is within the platform. Two things we love here at Lake One. Startups and HubSpot. Startup marketing has a special place in our heart.

How to Create a Marketing Plan in an Uncertain Future

Launch Marketing

Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption. While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market.

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Choosing an Event Tech Vendor? Look for Transparency


A much smaller contingent will host multiple training sessions as you near your event date, pair you with a dedicated customer success manager, and check in pre- and post-event with helpful tips and data insights. Event professionals learn early on to come up with contingency plans in case things go south.

Which Organizational Structure is Better for Your Business?


The key to effective business collaboration isn’t contingent on the type of personalities that your team portrays. It doesn’t depend on what your company does, or what it’s selling.