Sales Prospecting Perspectives

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How to Write: A Grammar Guide for Marketing Content and Sales Emails

Sales Prospecting Perspectives

Renowned blogs and magazines post content that I have to stop reading halfway through because doing so is frankly painful. If you''re a sales prospector or marketer, this is certainly not the reaction you want readers to have to your content. Instead, write “many.”.

How to Write an Effective Sales Prospecting Email

Sales Prospecting Perspectives

Everyone has reasons why their product is the best or why their service deserves your attention, but it is not always the content of the email that catches prospects'' attention, although content is important.

Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Sales Prospecting Perspectives

I believe many companies have invested in content marketing with good intentions, meaning they understand it’s a longer-term investment. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers.

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. With this over-arching idea in mind, I’ve picked out the top 5 sessions I attended at INBOUND14 for content marketing.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Be more human—write for people, not segments or search engines. •

How Marketing Can Collaborate with Sales to Create Engaging Content

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. An organization''s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare.

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Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

How to Write an Effective Sales Prospecting Email. Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling. Content Marketing Sales Prospecting B2B Marketing Reporting Metrics

A Structured Day in the Life of an Outbound Prospecting Rep

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Streak also streamlines the process of writing repetitive emails with what they call “Snippets,” customizable email templates for each stage of the sales cycle. For example, you could write, “I saw that you tweeted about cloud security. How to Write an Effective Sales Prospecting Emai

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Be more human—write for people, not segments or search engines. •

The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

In conjunction with our latest content, The Inside Sales Manager’s Guide to Sales Team Training, we’ve released an infographic that guides inside sales managers through the training process. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks.

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

An early proponent of Google Plus, he often discusses social media, content creation, and technology in his writings. Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant.

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Why Outbound Prospecting Still Matters -- Now More Than Ever

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog.

4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. Block out the first hour of your day and dedicate it to finding new content. New content added to your marketing mix; next!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Be more human—write for people, not segments or search engines. •

Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates

Sales Prospecting Perspectives

Don’t write a static voicemail script and leave it to every single one of your prospects. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks.

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret.

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Write helpful content. Feature and share their content. People on Twitter are looking to share valuable content.

Why Mad Men Marketing is Moot: Account Managing in the Digital Era

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com.

5 Things Salespeople Should Stop Doing Immediately

Sales Prospecting Perspectives

Of course it’s fine to steal a few sentences here and there from past proposals in order to write the next one. But if you really want to thank someone, you write them a note. More content is being added to the world every day.

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

The faces of your company (for example, co-founders Pete Gracey or Paul Alves for AG), need to become thought leaders, challenging the status quo and writing books. Thought leaders These may write blogs on behalf of their company, tweet, post on LinkedIn or Facebook, even Instagram or Vine.

4 Steps to Shorten Your Sales Cycle

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com.

The Value of Connections for the Inside Sales Rep

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com.

#ProspectingChat: Sales Training with Josiane Feigon!

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. We will welcome best-selling author Josiane Feigon as a special guest to discuss sales training tips.

Another Year in the Books: Setting Inside Sales Goals for 2014

Sales Prospecting Perspectives

Did you know that people who put their goals in writing are significantly more likely to achieve them? Amazing that just writing goals down can make such a dramatic difference. I have always done of good job setting goals, writing them down, and, for the most part, achieving them.

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How to Optimize Your Website for Sales Prospects

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Second, it is not about content quantity, it is about content quality.

How Trigger Data Guides Workflows for Sales and Marketing

Sales Prospecting Perspectives

Let’s not write off the weatherman just yet. Knowing that we weren’t interested in spamming our entire list with irrelevant content, we decided that sending more targeted emails to a smaller segment would be more personal and beneficial to help our leads with their needs.

How to Successfully Execute a B2B Marketing Strategy

Sales Prospecting Perspectives

The successful execution of a marketing strategy will require some specific set of skills to produce the content, a process to manage and monitor the appropriate social communities, and a strong set of tools to keep all the moving parts together.

5 Simple Remedies To Heal Your Ailing Email Subject Lines

Sales Prospecting Perspectives

Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email. What must be done next—and arguably just as difficult, might I add—is to write subject lines that get your subscribers to actually open your emails. This leads us to our first rule for writing better, stronger subject lines. Then do your best to write a short and sweet subject that does it justice.

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How to Motivate Your Sales Team as Summer Comes to an End

Sales Prospecting Perspectives

I’m sure you’ve seen a lot of content recently about how to motivate and manage millennials. Before we know it, we are going to be reading and writing blog posts about the holidays, and the potential of sales slowing down again.

AG Olympics: Using Team Building to Motivate Inside Sales Reps

Sales Prospecting Perspectives

As I write this blog, there are people walking by wearing Uncle Sam costumes and American flag tattoos, donning enormous gold chains and carrying bedazzled chalices, and sporting red lucha libre masks. Today is an exciting d­­ay in our office.

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10 Things Fast Food Employees Can Teach Inside Sales Reps

Sales Prospecting Perspectives

We were discussing my new position as Digital Content Intern at AG Salesworks, and inevitably the discussion veered towards my past jobs. Heck, I could even write a blog post about it! There are many steps in passing a lead, not to mention leaving a voicemail or writing an email.

Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013

Sales Prospecting Perspectives

Our second article was written by Megan Toohey, the Digital Content Manager at AG Salesworks, for Sales Engine. She offered advice for how to write emails that capture prospects'' attention , emails that they will actually open. As always, be honest when writing your emails, and stay away from product dumping. Happy fourth of July! At AG, the enthusiasm around the office this week was palpable and it translated to our inside sales reps’ calling efforts.

Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014

Sales Prospecting Perspectives

However, good content shouldn''t be shortened for those lazy to read. In fact, good content can be as long as you like, according to Steve Kemish. When writing, focus not on compartmentalizing content, but on relevance and value and quality. Monday: On Monday, Sam Goldman wrote How to Write an Effective Sales Prospecting Email. Happy Friday, Sales Prospecting Perspectives readers!

#ProspectingChat: Sales Enablement Goals and Best Practices

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account.

#ProspectingChat: Sales Messaging with John Golden of PipelinerCRM

Sales Prospecting Perspectives

We encourage you to write down your answers beforehand. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Who''s excited for this month''s #ProspectingChat ?

Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013

Sales Prospecting Perspectives

Thursday: On Thursday, I wrote, How to Write: A Grammar Guide for Marketing Content and Sales Emails. It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. At AG, we’re celebrating the beginning of a new month with a company cruise in the Boston Harbor. We’re ready for a beautiful day on the water, filled with games, dancing and fun.

Sales Prospecting Perspectives Weekly Recap - Week of June 21, 2013

Sales Prospecting Perspectives

But sometimes content marketing specifically doesn’t get all the attention it deserves. Brendan Cournoyer’s article at MarketingProfs, “Three Reasons Why Content Marketers Need to Make Friends with Sales Reps,” embodies AG’s philosophy. According to him, content is more than just inbound; good content facilitates the buying process, which is something that sales should acknowledge, instead of pigeon-holing them into the “lead generation” category.

Effective Voicemails- Why Being Human Will Get You Farther In Sales

Sales Prospecting Perspectives

People talk differently from how they write, and it’s painfully obvious to your listener if you’re reading from something pre-written. Know your content well enough to avoid stammering through with “um”s and “like”s, but don’t put your prospects to sleep. In an age where phone ringers are set to silent and text messaging is a primary form of communication, finding a successful voicemail strategy can be daunting and discouraging.