5 Simple Ways to Write Better Emails


It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. We’ve written about how headlines can make or break a piece of content. Writing subject lines is, of course, an art.

Mobile Myth Busting: How to Write Great Content for Mobile


It means thinking about how the vertical screen changes the way we write and structure content. Below we debunk 3 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size.

Trending Sources

The 24 Best Online Writing Tools and Apps


The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales.

Five Tips to Help You Write Outstanding Content For Your Blog


Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. Organize Your Content. Write A Catchy Title.

Back to Basics: Writing Effective CTAs


A call-to-action (CTA) is a critical component of marketing content. Content Marketing b2b content marketing call to action calls to action content marketing lessons content marketing strategy content writing CTA

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books.

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time.

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. We drink overpriced hipster lemonade, discuss marketing tactics, email-list building (drooling faces wherever you look) and of course, content creation.

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8 Writing Lessons from Everybody Writes by Ann Handley

Modern B2B Marketing

As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. So, when Ann Handley titled her book, Everybody Writes , she was SPOT ON. Writing Can Be Learned. Reframe Your Writing Goals.

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Is your blog content writing appealing to both thinkers AND feelers ? When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. So when I write, I picture my reader. You are writing one regularly, aren’t you? –

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Outline the Content. Write, Optimize, and Promote. Outline the Content.


12 Lessons I’ve Learned from Writing 1,000 Blog Posts


I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts. Writing well is hard work.

Writing Services & Quality Leadership Content for Coaches

Writing on the Web

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

Behind the scenes: How to write a business book

grow - Practical Marketing Solutions

It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. The main idea: “Great content is not the finish line. The Content Code is coming!

Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content?

The Secret to Writing? Make it a Habit.


I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it. So, what’s the secret to writing…and writing well? Writing and writing well takes practice. What to write?

8 ways blog writing is unique

grow - Practical Marketing Solutions

Here are eight ways that blog writing differs from how you might write in school or at work. 2) Write upside down. In school, we are taught to write linearly. I call that writing upside down. Write like you speak.

1,097 Words to Change Your Mind About Content Writing

B2B Marketing Insider

Content marketing rocks today. Content writing rocks, too. Content marketers have their glory days now. However, only a few clients understand that content marketing doesn’t equal content writing.

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How to Write SEO-Friendly Content for Inbound Success


You’ve been tasked with writing a new page for your company’s website. Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. The key is to never forget that what you’re writing is meant to be read by real people. With such statistics, it’s clear that you should strive to optimize your content on every page of your website, from product pages to landing pages to your blog.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic?

How to Write Blog Posts: Awesome Graphic

Writing on the Web

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographics

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. Leverage Free Eyeballs on Your Content.

9 Pieces of Advice To Write Catchy and User Generating Content

B2B Marketing Insider

Content might not be king, but it sure is your kingdom. The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group. Content Marketing Blog Content content creation content strategy content writing

The H.E.L.P. Method For Writing Business Content

Modern Marketing

As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. Content should foster helpfulness and facilitate improvement.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. How can you make your writing interesting, more like a good movie or book?

Back to Basics: How to Write Effective Headlines


In any article or blog post or other piece of marketing content, headlines are very likely the first thing people see, next to the images. Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content.

22 Writing GIFs All Content Marketers Will Understand


The joy of writing has propelled me from day to day and year to year.”. While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Luckily, the highs of writing can more than make up for the lows. Below are 22 GIFs that accurately sum up the trials and tribulations of content creation. 22 Writing GIFs All Content Marketers Will Understand. Writing is hard work.

How to Write Headlines That Get Shared And Drive Traffic


Well, good headlines don’t have to be hard to write, but every extra minute you can put into making them great will pay off. That’s why old-school copywriters – of the postal mail era – spent half their writing time on their headlines. Write 25 headlines for every one you need.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility.

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

But there’s something magical about the way he writes. His content is so unique and disarmingly honest you can’t help but smirk. Everything he writes comes from him — his one-of-a-kind experience — the way he sees the world. I can’t read your blog.

Unusual writing advice from a person who shouldn’t give writing advice

grow - Practical Marketing Solutions

I constantly strive to create a more compelling writing style. We’re living in a web age where access to information is omnipresent and soon robots will start cranking out perfect content. I’m rid of my horrendous writing (English teacher: “Mars, you make too many mistakes.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? I don’t know what to write about.”. And sometimes, blog writing just fizzles out, altogether.

Use the Science of Emotion to Write Better Headlines


For content marketing managers, the lesson of this headline—and any headline, social media post or email subject line—is that emotion is everything. This little bit of content, short though it might be, is your one opportunity to win over an audience. Content Marketing

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. There is no secret ‘law of attraction’ for achieving a writing career.

Writing Compelling Content: What Drives Your Readers?

Writing on the Web

alt=" Writing Compelling Content: What Drives Your Readers?" />. width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , Assuming your client is driven by the drive to acquire and to have more, you’ll need to write content to appeal to this need. This is how you use hot buttons to write compelling content. Did I manage to clarify some of what goes into compelling content?

Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

grow - Practical Marketing Solutions

” Last month, as a university marketing instructor, I made my students produce and promote the same click-bait content I refuse to be subjected to. The media giant now boasts more content sharing volume on Facebook than the New York Times, BBC, or Fox News.

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How to build a killer content team


Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set.

6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. Here are six types of blog posts you can write easily and quickly. Photo essays – Blogging doesn’t have to be all about writing.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in Ernest Hemingway on Writing : Don’t describe an emotion–make it.

How to Write Compelling Copy: 7 Tips for Writing Content That Converts


Copy is writing that sells, so by definition, it has to be compelling. If your goal is to write clear, concise copy, then you can train yourself to do that. But if you want to write compelling copy, then you have to do a lot of research and even more critical thinking.