Crafting content that works


There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand.

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How to work with a content marketing agency on creative design

Tomorrow People

Top content creators aren’t just wordsmiths. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. But just as reading 50 Shades of Grey won’t turn us into bestselling content writers, having an opinion on art doesn’t make anyone an expert on audience response. Because the criteria for judging graphic design and page layout are the same as judging content : objective.

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How Local SEO Works

Pearl Digital Marketing

It’s all very good to know what it is, but let’s take a look at how local SEO works. While local SEO works well alongside a broader SEO strategy , there are some specific considerations that will affect your local results. How Does Local SEO Work?

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

What is content? Fuel for your content marketing campaigns. What content is not: the latest Forbes cover feature with Mark Zuckerberg that’ll change the world. Who writes the content? We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. Content production is a process , with an orderly progression from A to Z. The way to get great work from your agency?

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How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

What Is Smart Content And How Can It Work For You?

Marketing Insider Group

Smart content” is one of those terms that has popped up in the last few years. The post What Is Smart Content And How Can It Work For You? Content MarketingDigital marketing is a fast-paced industry and one that seems to attract lots of buzzwords.

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Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. This is only a content summary. Visit my website for more content on industrial marketing.].

Account-Based Marketing Needs Content Marketing To Work

Marketing Insider Group

The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group. Content MarketingMarketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is.

Do you know why your content works?


It’s taken a decade, but many of my clients actually know which content works better than others do. But it does beg the next question: “Why is that content working?” For example, I asked a client, “How do you know which content is successful?”

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B2B Link Building Strategies That Really Work

KoMarketing Associates

However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work. Yes, standard email outreach templates don’t work because they’re overused.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. From the roles of people on both sides, to the dos and don’ts of briefing a project, to the different types of content we create for you and how you review and approve them before introducing the practical standard tools that boost productivity and profit. Things that drive content marketing agencies crazy.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Successful PR takes work. But without measurement, you have no idea what is working within your strategy and what needs to be tweaked. Handpicked Related Content. "Get me some PR".

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How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

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How Content Marketing Works on Pinterest

Writing on the Web

So how does your content marketing strategy work for this site? So, how do these online marketing professionals incorporate content marketing while on Pinterest? Content marketing is a focus for many agencies and businesses alike.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Conversational Marketing, Social Media & Words That Work


Facebook’s algorithm changes simply reinforce the need for quality content. The future of content sharing is quality content and it is essential that you build your authority and reputation as a trusted and informative site. See the most engaging “love” content.

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The Immensity of Your Work

Marketing Insider Group

The post The Immensity of Your Work appeared first on Unthinkable. The post The Immensity of Your Work appeared first on Marketing Insider Group. Content Marketing

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3 B2B Content Marketing Examples That Really Work

BOP Design

How do you know if a piece of contentworks”? The first step is to define what you mean by “works.” Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships? Examples of B2B introductory guides: Buyer’s Guide to Content Marketing.

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. This is only a content summary. Visit my website for more content on industrial marketing.].

The Sales Enablement Handbook

Content based 2. Sales enablement which is content based involves the provision of useful assets. Here‘s what amazing 10x quality sales content can do for your revenue: - Enables reps to succeed and boosts confidence! they use; be it content, training or technology based.

Working with Legal and Compliance: Tips for Content Marketers


The legal and compliance department may seem like your arch nemesis when it comes to getting content approved, but they have a role and it’s an important one. It’s not, however, their responsibility to make your job easier and it can feel like working with them is a roadblock.

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Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019. This is not to say that marketers do not believe that AI will impact the way they work.

Content Marketing: How do you know if it???s working?

Writing on the Web

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for overall Web content marketing?

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This Innovative Co-Working Space Asks for Content, Not Money


But what if, in return for your work, you were offered a desk in a co-working space plus access to a photography studio, event space, meeting rooms, and over 20 other freelancer colleagues from a variety of disciplines? Media co-working Featured

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C4D Answers Your Questions About Working with a Content Marketing Agency


B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. How do I create content that will stand out from the clutter? How can I use content to accelerate the buying journey?

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Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

What’s Working in B2B Content Strategy


Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites.

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Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help. Your content is like a flame. So too with you content.

Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? 67 percent believe events are their most effective content tool. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group. Content MarketingEvent marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

B2B Reads: Drip Campaigns, Smartphone Sinkholes, and Crying at Work

Heinz Marketing

Successful Content Marketers Have These 7 Traits. Do you have some of these 7 traits of a successful content marketer? The case for crying at work. Don’t be afraid to cry at work, sometimes it can be helpful. Adopt a Curation Mindset to Get More From Your Top Content. Get the most out of the content you already have. 6 Tips to Stop Thinking About Work After Work Hours [Infographic]. Great tips and infographic on how to leave work at work.

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2014 B2B Marketing Trends That Work


The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.

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6 Reasons Your Content Marketing Isn’t Really Working

Sales Engine

Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. Why is it working for some companies and not others? Your content production isn’t integrated with your sales process.

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What Content Works Best for Each Level of the Marketing Sales Funnel?


When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? appeared first on Contently.

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Why Content Marketing Works: The One Skill You Need to Master


Ten years ago this week, I created my first content marketing campaign. As I prepare for Content Marketing World 2018, I can’t help but reflect on how much has changed since then. Naturally, the conversation about content marketing has evolved rapidly as well.

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BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

It made a lot of sense from salesperson’s point of view because they want to know up front if the prospect has the money or can […] The post BANT May Not Work in Qualifying Leads for Industrial Sales by Achinta Mitra appeared first on Industrial Marketing Today.

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Modern Marketing

We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what stops B2B organisations from developing a content marketing strategy, when it’s so clear that having a strategy is key to success?

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