Top 20 Remote Working Tools You Need in 2020

SendX

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. In fact, COVID-19 compliance laws have made remote working the standard for most industries.

Work 195

Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? This is why always-on content marketing wins every time: each piece of content is a test. Content Marketin

Work 248

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Collaborate Effectively with Your Content Team While Working Remote

DivvyHQ

Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to guide to help your team during this challenging time.

Work 105

Crafting content that works

Biznology

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand.

Work 197

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What Marketers Can Learn From Freelancers About Working Remotely

Contently

You, too, have now been working from home for a prolonged period of time. Getting work done is suddenly extra work. To gather tips on being productive while working remotely, I talked to freelancers and consultants who, like myself, have already lived this life for years.

Work 169

10 Work From Home Tips You Need to Be Super Productive

Optinmonster

Are you struggling to work from home and be as productive as you were at the office? But just like any professional skill, being productive while working from home can easily be learned. The Ups and Downs of Working From Home. The Advantages of Working From Home.

Work 97

How to work with a content marketing agency on creative design

Tomorrow People

Top content creators aren’t just wordsmiths. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. But just as reading 50 Shades of Grey won’t turn us into bestselling content writers, having an opinion on art doesn’t make anyone an expert on audience response. Because the criteria for judging graphic design and page layout are the same as judging content : objective.

Agency 197

How to work with a content marketing agency to create kick-ass content

Tomorrow People

What is content? Fuel for your content marketing campaigns. What content is not: the latest Forbes cover feature with Mark Zuckerberg that’ll change the world. Who writes the content? We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. Content production is a process , with an orderly progression from A to Z. The way to get great work from your agency?

Agency 158

What Is Smart Content And How Can It Work For You?

Marketing Insider Group

Smart content” is one of those terms that has popped up in the last few years. The post What Is Smart Content And How Can It Work For You? Content MarketingDigital marketing is a fast-paced industry and one that seems to attract lots of buzzwords.

Work 282

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Account-Based Marketing Needs Content Marketing To Work

Marketing Insider Group

The post Account-Based Marketing Needs Content Marketing To Work appeared first on Marketing Insider Group. Content MarketingMarketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is.

How Local SEO Works

Pearl Digital Marketing

It’s all very good to know what it is, but let’s take a look at how local SEO works. While local SEO works well alongside a broader SEO strategy , there are some specific considerations that will affect your local results. How Does Local SEO Work?

Work 81

The 12 best Interactive Content tools to work with

RockContent

If you work with Digital Marketing , you know that it is not always that we can get the audience’s attention in the way we wanted. And the interactive content tools can be a plus in this dispute. What are the most used interactive content tools?

Do you know why your content works?

Biznology

It’s taken a decade, but many of my clients actually know which content works better than others do. But it does beg the next question: “Why is that content working?” For example, I asked a client, “How do you know which content is successful?”

Work 151

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Why Traditional Approaches to Content Governance Don’t Work

Acrolinx

Big companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries. And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work".

7 Reasons Your Inbound Marketing Content Isn’t Working

Inbox Insight

Great inbound marketing relies on content that has the ability to captivate its audience and keep them coming back for more. When done right, inbound marketing content creation can help businesses expand their audience, strengthen brand affinity, and ultimately drive leads and sales.

How to Collaborate Effectively with Your Content Team While Working Remote

DivvyHQ

Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to guide to help your team during this challenging time.

Work 52

How to Collaborate Effectively with Your Content Team While Working Remote

DivvyHQ

Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to guide to help your team during this challenging time.

Work 52

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. From the roles of people on both sides, to the dos and don’ts of briefing a project, to the different types of content we create for you and how you review and approve them before introducing the practical standard tools that boost productivity and profit. Things that drive content marketing agencies crazy.

FAQ 131

Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. How does it work?” “How Learn what it takes to make content marketing work. Identify where your content strategy got off track. Rebuild customer trust with better content.

Work 277

Evaluating What Works in Your B2B Content Marketing

BOP Design

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself. Is Your Content Engaging on Social Media?

Work 97

How Does OptinMonster Work (8 Benefits + 12 Case Studies)

Optinmonster

One of the most common questions we get from business owners and marketers just like you is, “How does OptinMonster work? Having started in 2013, we’ve had the chance to work with some pretty big names, including: Playstation. Content Locker. How does it work?

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Does ABM Even Work?

PureB2B

So that begs the question- Does ABM even work? What challenges are the sales team facing with their day to day work? What is your down funnel content or offering? Don’t rely on what worked once in the past, if it’s not working now, don’t be afraid to change it.

Work 68

B2B Reads: ‘Remoteliness’, Attraction Marketing, and What’s Working Now

Heinz Marketing

Content Marketing Can Do More Than Survive in the New World. Content marketing will likely be the shining star in this new world we’re living in. What working remotely has taught us about trust. An in depth look at attraction marketing and why it works.

Work 74

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

Unfortunately, PR doesn't work like that. Poor Pitch Work. Successful PR takes work. But without measurement, you have no idea what is working within your strategy and what needs to be tweaked. Handpicked Related Content. "Get me some PR".

PR 275

Does ABM Even Work?

PureB2B

So that begs the question – does ABM even work? What challenges are the sales team facing with their day to day work? What is your down funnel content or offering? Don’t rely on what worked once in the past, if it’s not working now, don’t be afraid to change it.

Work 62

How to Create a Remote Work Schedule that Works for You

Hubspot

In the morning, you might wake up drowsy with no commute or morning team chats to put you in the work mindset. While working late at night occasionally can help you get ahead in your career, doing so regularly can harm your mental health, happiness at work, and your work-life balance.

Work 70

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. This is only a content summary. Visit my website for more content on industrial marketing.].

How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

Work 266

How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation. Boost employee satisfaction by working with right-fit clients.

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

Marketers need to engage with these buyers earlier in their journey by increasing brand awareness and creating helpful content to help them research. The power of empathy can help you create better content that solves your customers’ problems, building brand trust, and authority.

Link 273

The Immensity of Your Work

Marketing Insider Group

The post The Immensity of Your Work appeared first on Unthinkable. The post The Immensity of Your Work appeared first on Marketing Insider Group. Content Marketing

Work 165

How to Be Productive While Working From Home

SmartBug Media

Without a crystal ball or time machine, no one could have predicted just how important it would be to have employees who are capable not only of working from home, but also of maintaining productivity while juggling remote schooling schedules, pets, chores, self care, and more. Remote Work

Work 77