Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

How to Avoid Common Website Design Flaws

Webbiquity

A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. By David Gutierrez.

Design 226

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

Design 221

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. This is only a content summary. Visit my website for more content on industrial marketing.].

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

How to Improve Your Website Structure to Boost Your Profits

Single Grain

A lot of websites have a confusing structure. Content is often haphazardly linked together and the user journey is full of dead ends and strange pathways. User flow and website structure are closely related to each other. Your website structure will play a huge part in this.

Website Hosting, Coding and Conversion Best Practices for Small Business

Webbiquity

In today’s digital world, a website is one of the most important components of a small business marketing plan. For a growing number of companies from SaaS developers to ecommerce to content providers, their website is the small business. Optimizing Website Code for Speed.

Increase Your Website Traffic with These Killer Marketing Hacks

Act-On

Increase your website traffic with these effective hacks! Digital Marketing Digital Marketing Strategies Forms & Landing Pages Website Visitor Tracking content marketing digital marketing marketing strategy website design

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. A welcome change in these discussions [.].

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

Six SEO Facts About All High-Ranking Content

Webbiquity

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Content Length. Video Content Is Growing. Content Length. Video Content Is Growing Rapidly.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.

Pitfalls to Outsourcing Your Website Content Writing

readwrite

When it comes to non-negotiable marketing tasks and responsibilities, website content ranks near the top of the list. Without quality website content, it’s impossible for you to engage your audience or cultivate a strong SEO presence that garners traffic and leads.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page?

Design 251

Improve your content for website search

Biznology

Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization to do it right. You’ve probably heard that quote before, but how does it apply to website search?

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Does Your Website Architecture Hold Up?

Biznology

House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Balance Ease of Access with Content Density.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign

3 Core Elements to Stay On Top of When Launching a Website

ANNUITAS

If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. Below are three core elements to account for when launching a new website, and tips on how to make each go more smoothly. Content.

Website search and filtering for content marketing

Biznology

Helping website users find what they’re looking for is a big part of making our websites usable for our target audience and productive marketing tools for our companies. Which is why for many content marketers, a filtering feature is a better option than straightforward search.

Search 193

Does Your Website Content Meet the Needs of Industrial Buyers?

Industrial Marketing Today

When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design

Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

Test 165

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. uptime to maximize your website’s effectiveness.

9 Must-Have Content Assets for Successful Industrial Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Websites engineering videos Industrial Marketing website content Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list [.]. Please click on the headline to read the full article.

5 Quick Tips for Creating Killer B2B Website Copy

BOP Design

When performing a Google search about writing B2B website content , I come across blog after blog that talks about how to write, well, blogs. Read on for 5 quick tips for creating B2B website copy that engages and converts. Writing website content can seem overwhelming.

Act casual, and write your website content

Biznology

Do things get awkward when people visit your website? Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. There are things about your website that probably make you cringe.

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. It’s extra content and information for journalists and customers alike.

How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. When thinking lead generation websites for content marketing, think process not points.

The free version of Cloudflare content delivery network (CDN) heals all website wounds

Biznology

If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. and it might be the panacea you need to speed up, optimize, and secure your site without either having to blow up your hosting solution or retaining a pricey website-optimization consultant. The Quick Solution is a Free Content Delivery Network—Cloudflare! Step 8: Enable Accelerated Mobile Links (AMP) to enhance your mobile visitor’s experience for external content.

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Customer Experience Industry News content marketing customer experience digital marketingPage speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.

Survey 170

Planning is critical to website success. So is a clear picture of your goals

Biznology

You must also pay attention to the content of these documents you produce and the goals you have for the site. Create “content hubs” and other tools that gather all of the information on a topic or service that is likely to interest a prospect. Content.

Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind.

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Is The Corporate Website Dead?

Marketing Insider Group

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. of the content. ~ InboundWriter.

Tips for Optimizing Your Website for A More Personalized Customer Journey

Act-On

Personalized marketing requires an omnichannel approach that puts your website at the forefront. Content Customer Journey WebLearn how Adaptive Web can help you do that!