Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. This is only a content summary. Visit my website for more content on industrial marketing.].

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12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

But for this post, we’re going to focus on one channel you’re more likely to use than anything else: your website. Your website is the hub of your marketing. Smart marketers already know their website is the hub of everything they do. All the social media work, all the email marketing, all the conference connections – they’re all designed to bring people to your website …. Your website can be a core tool in making all that happen.

17 Realistic Ways to Get More Website Traffic

Act-On

So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. It’s not uncommon to invest months of work in content marketing before you see any significant traffic. For instance, is your website fast and mobile-friendly?

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Create an emotional connection that static content wouldn’t have. Visual Content

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. uptime to maximize your website’s effectiveness.

3 Core Elements to Stay On Top of When Launching a Website

ANNUITAS

If you’ve ever launched a website, you know that Murphy’s Law does in fact exist: anything that can go wrong, will go wrong. Below are three core elements to account for when launching a new website, and tips on how to make each go more smoothly. Content.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page?

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” Completely change the design, the navigation, and as much of the content as we can afford. There. I said it.

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. It’s extra content and information for journalists and customers alike.

Is The Corporate Website Dead?

Marketing Insider Group

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. of the content. ~ InboundWriter.

How to effectively integrate video content onto your website

Biznology

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up.

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10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers.

The free version of Cloudflare content delivery network (CDN) heals all website wounds

Biznology

If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. and it might be the panacea you need to speed up, optimize, and secure your site without either having to blow up your hosting solution or retaining a pricey website-optimization consultant. The Quick Solution is a Free Content Delivery Network—Cloudflare! Step 8: Enable Accelerated Mobile Links (AMP) to enhance your mobile visitor’s experience for external content.

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. A welcome change in these discussions [.].

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing industrial website redesigns This is a long post, so grab a cup of coffee and get comfortable.

Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts

Navigate the Channel

But what does this mean for your content marketing efforts? For starters, it means content has to adapt to stay relevant and to even have a chance of being consumed. When it comes to content, your audience wants it in small, easily digestible portions. Content needs to be concise and easily scanned across all devices…and of course, it needs to be shareable. Consider these tactics to make your content easier to absorb: Add open graph (OG) tags to your site.

Increase Your Website Traffic with These Killer Marketing Hacks

Act-On

Increase your website traffic with these effective hacks! Digital Marketing Digital Marketing Strategies Forms & Landing Pages Website Visitor Tracking content marketing digital marketing marketing strategy website design

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Mobile Website Design.

Does Your Website Content Meet the Needs of Industrial Buyers?

Industrial Marketing Today

When was the last time you actually read the content on your industrial website? Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Content Industrial content marketing Industrial Marketing industrial web design

Smart Agency Tips: How to Design Better Websites for Your Clients

Act-On

“We need a good website, can you just make it for us?” Jocelyn Mozak, of Mozak Design , says the first question she asks a prospective client is, “Why are you changing your website?”. “Is Often, clients will contribute to the project by providing photos, videos, and written content.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them.

Four Myths of Website Design

KEO Marketing

Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Unfortunately, there have been a proliferation of businesses that offer free or inexpensive websites.

How To Create B2B Website Content That Sells

Marketing Insider Group

For B2B Internet marketing and websites, the axiom is “content is king.”. Content is what people – and search engines – are looking for. Without great content, you’ve got a cannon with no cannonballs. However, most website visitors are not ready to buy from you.

5 warning signs that your website sucks

Biznology

Does your website suck? Building a website that meets the needs of your business and your customers is a tricky balancing act. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Well, the same holds true for your website.

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Marketing Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website.

Improve your content for website search

Biznology

Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization to do it right. You’ve probably heard that quote before, but how does it apply to website search?

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website Get a Quote from Sales form submit (WGQ). Website Request Info form (WRI). Total Website Activity Conversion Rate.

20 Simple Ways To Boost Your Website Traffic

Marketing Insider Group

Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog? The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group.

The Anatomy of a Lead-Generating Website

Hubspot

Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. The Anatomy of a Lead-Generating Website.

A 5-Minute B2B Website Audit

BOP Design

If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to help you perform a quick 5-minute B2B web design audit : How Long Does It Take the Website to Load?

Why Your Website Must Be an Effective Content Marketing Platform

BOP Design

Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party sites, to infographics, to mobile apps, to printed guides, and videos. If you send an email newsletter, it should link to your website.

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9 Must-Have Content Assets for Successful Industrial Websites

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Websites engineering videos Industrial Marketing website content Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list [.]. Please click on the headline to read the full article.

Comprehensive Guide to Creating the Perfect B2B Website in 2017

Marketing Insider Group

We don’t need to remind you how crucial a company website is in 2017. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. Content Marketing

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Google relies on global online content to come up with its search results. Google isn’t content in, search out. The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation.

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