Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. Explainer Videos. How-To Videos.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Two videos!

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). But I watch video all the time.

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Report: 89% of Marketers Now Using Video as a Part of their Content Strategy

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, new research shows that video is growing in popularity as a form of content. On average, marketers publish between one and two videos per month. Video Marketing Budgets on the Rise.

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How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

Video Marketing: Video Killed the Content Star?

ClearVoice

Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video Killed the Radio Star.” When this first video was broadcasted, it marked a significant turn in the consumption of content.

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Vern Oakley on how to make video work for your brand

Biznology

Mike Moran and I recently had a conversation with writer, director, and producer Vern Oakley of Tribe Pictures , who shared some insights into how to make video work for your brand and how to tell your story more effectively. “Video reveals truth at 30 frames per second.”

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Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.

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Does Live Video Make Sense for Your Content Marketing Strategy?

ScribbleLive

You can find a ton of stats about the rise of live video. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. Live streams and vanishing videos tap into our collective need to feel part of something – even if that “something” is an exploding watermelon. Enter live video. Their recipe videos are every food lover’s dream.

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How to make outstanding video thumbnails

Biznology

Everyone is making videos. Don’t miss out on the opportunity to give prospects good reasons to click on your video. It’s well-known that video links in email and social media increase opens and clickthroughs. But there’s so much video out there! Embed video in email?

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The Sales Enablement Handbook

Content based 2. Sales enablement which is content based involves the provision of useful assets. Here‘s what amazing 10x quality sales content can do for your revenue: - Enables reps to succeed and boosts confidence! they use; be it content, training or technology based.

B2B Video Marketing Done Right

KoMarketing Associates

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix.

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3 innovative ways to structure video content to support sales engagement

Biznology

Add video to non-video assets. That’s why most online “content” is text. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able.

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2019 Video Trends Watch

Biznology

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.”

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How to Use Video Content to Generate Leads and Drive Sales

Contently

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads.

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How to effectively integrate video content onto your website

Biznology

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. Video + Blogging = Vlogging. Create a video gallery.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. You probably scrolled down the page, looked at some pictures, liked a few things and maybe, just maybe, paused at a video or two. 83% of marketers claimed to have gotten a good ROI from video.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business.

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Video marketing’s multi-use versatility makes it a great investment

Biznology

What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Extract stills from the video.

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Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. Video Carousels Nearly Doubled In Numbers.

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Video for differentiation, stick to one differentiator

Biznology

Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. Why differentiator videos work.

Exploring the Potential of Video Content Marketing [Interview]

KoMarketing Associates

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. About 84 percent of consumers said they now watch video on mobile devices, and 81 percent of marketers are optimizing their social videos for mobile. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

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Faux Video: A Fallback for Video in Email

Litmus

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. There are a number of faux video techniques, but we’ll walk you through the one we use here at Litmus.

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Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion.

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Do you need different kinds of video for sales enablement?

Biznology

Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) But this “generic” approach to video is mostly geared to marketing content that is essentially promotional.

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Tips To Power Your Sales Funnel With Video Content

Modern Marketing

He’s passionate about helping companies get the most out of their video marketing investments. When a prospective buyer starts searching for a solution and lands on your website, there’s nothing more engaging to present them with than a quality video. Late-Stage Content.

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The Video Structure that Big Agencies Use to Create Successful Videos

Single Grain

When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. How to Research Your Audience Before Producing an Explainer Video.

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Going Viral Is Not a Video Strategy

Contently

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

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The 15 Best Audio and Video Editing Tools

Webbiquity

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

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Socializing Videos for IT Decision-makers

Biznology

Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. 42% of executive IT managers post content on LinkedIn.

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3 Employee Generated Videos Your Brand Needs

Digital Marketing World Forum

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a company. Employee generated video ends up being more candid and authentic than a standard, scripted, talking-head video. Company Culture Videos.

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Click Here to See My Latest Product Video, for ScribbleLive, for Context.

Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video

Parse.ly

When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. Talmage, tackles them as Wibbitz’s director of demand generation, while I work on them as a marketing & events manager. DO bring your work in-house.

Six SEO Facts About All High-Ranking Content

Webbiquity

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Content Length. Video Content Is Growing. Content Length. Video Content Is Growing Rapidly.

10 Video Tactics That Marketers Should Borrow From Media Companies

Contently

On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.”

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? appeared first on Contently.

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Why Personalized Videos Are Dominating Content Marketing [Interview]

KoMarketing Associates

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report.

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