Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

Enterprise Management 321

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 321

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Table of contents: Who are YouTube influencers? These viewers are engaging with long-form content (hint: not 15-second ad spots). His elaborate stunts and philanthropic videos are among the platform’s most viral content.

Youtube 103

Youtube Viral Marketing Peer-to-peer Impressions 103

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Contently

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. This type of work is not journalism, strictly speaking. Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

Top Rank Marketing

FEBRUARY 19, 2024

If you’ve put substantial effort into creating content for the platform only to watch it fall flat with minimal reach and engagement, you’re not alone. The algorithm used by LinkedIn to determine which content shows up on whose feeds is, in many ways, a mystery. This is a good guiding light for your LinkedIn content strategy.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. The best way to ensure smooth sailing is to work with digital marketing experts.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. Here are three benefits of using Instagram Reel hashtags for your business: Make your content easier to find Hashtags can put your content in front of a larger audience, including users who don’t follow you on Instagram. Let’s dig in.

Brand Identity 88

Brand Identity Branding Eye-Tracking Viral Marketing 88

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing. The right meme at the right time can catapult your brand to viral fame.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. elfcosmetics. ?

Video Marketing 118

Video Marketing Viral Marketing Allocation Trends 118

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. 7 actionable tips to make your TikTok go viral. Create videos with viral-friendly formats.

Viral Marketing 103

Viral Marketing Tips Brand Identity Branding 103

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy Planning Work Management 114

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

NOVEMBER 15, 2021

Think of everything you had to do online — from shopping to ordering food to working to celebrating holidays with your family — and now think of how frustrating it was when a company’s online presence was out of date or inconsistent, especially from channel to channel. Are you a company who will jump on any viral trend?

Trends 157

Trends Planning Work Management Contingency Planning 157

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull. Marvel and Fortnite.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Contently

MARCH 24, 2020

Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. A few years ago, Shane Snow—who wrote The Storytelling Edge with me—ran the work of best-selling authors through a reading level analysis. The best content marketers do something different.

Storytelling 154

Storytelling Barriers Class Paper 154

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. No one likes to come across irrelevant content. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

JULY 12, 2022

Many celebrities and well-known influencers work to become verified, but it’s a great idea for brands as well. Focus on content creation. The first thing you need to do is create content consistently. So put together a TikTok content strategy and start creating a lot of content on a regular schedule.

Tips 100

Tips Viral Marketing Social Media Guidelines 100

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. The post quickly racked up 1.2

Brand Identity 108

Brand Identity Branding Communities Viral Marketing 108

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. For example, this video from creator @angelinina.pj Build your strategy.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 141

Ad Building Brand Identity Branding Thought Leadership 141

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 79

Creativity Paid Search Agency Viral Marketing Lock-In 79

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 91

Video Marketing Content Thought Leadership Social Media 91

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 109

Social Media Media Business Viral Marketing 109

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92