Five Secrets of Engaging Video Content

Webbiquity

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Guest post by David Gutierrez.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). But I watch video all the time.

Video 293

2019 Video Trends Watch

Biznology

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.”

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How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Videos, the association adds, “drive home points and add interest.” The post How to Use Video Marketing to Tell Your Brand Story appeared first on Marketing Insider Group. Content Marketing Storytelling video marketing

Video 191

The Sales Enablement Handbook

Content based 2. Sales enablement which is content based involves the provision of useful assets. Here‘s what amazing 10x quality sales content can do for your revenue: - Enables reps to succeed and boosts confidence! they use; be it content, training or technology based.

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.

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Why Live Video Might Be the Future of Content Marketing

Act-On

Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing

Video 180

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Micro-learning and video content: where is the focus?

Video 185

Why You Need a Customer Testimonial Video

Act-On

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers.

Video 155

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

B2B Marketers Increasingly Using Data to Analyze Video Content Performance

KoMarketing Associates

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. In terms of audience engagement, the average retention rate by the end of B2B marketers’ video content is now 46 percent.

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

Starting in 2005, the year YouTube launched, the internet has quickly become dominated by video. But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions.

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Marketers Continue to See Benefits In Video Content Marketing [Interview]

KoMarketing Associates

The “ Video Marketing Strategy ” report released by Ascend2 showed that marketers are beginning to see an increase in the effectiveness in video content. I was very encouraged by the level of success that marketers are having with video. HOW IS VIDEO MARKETING EVOLVING?

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Both Customers and Marketers Increasingly Turn to Video Content

KoMarketing Associates

New research suggests that more customers are turning to video content, and as they do so, marketers appear to be ready to adapt to the growing trend. Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content. The research found that the average customer now watches more than an hour-and-a-half of online video content per day. Data Usage for Video Content Measurement.

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3 innovative ways to structure video content to support sales engagement

Biznology

Add video to non-video assets. That’s why most online “content” is text. You can skim video too, if it’s interactive or offered in bite-size chunks. (I But most video content for sales engagement (or any other purpose) is not skim-able.

Video 184

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. The Growing Investment in Video Marketing.

Marketers See Improvements in Video Content ROI in 2017

KoMarketing Associates

As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Approximately 71 percent of respondents reporting video ROI use advanced metrics, an additional 22 percent use intermediate metrics.

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3 Tips For Your Video Content Marketing Path

Marketing Insider Group

You have this Content Marketing thing down, right? You have that strategy and have an idea of where you are going with that content marketing plan. BTW – if you need some help, here are a couple of articles that can get you going: The Best Content […]. The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group. Content Marketing explainer video animation video content marketing video marketing video production

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Video tactics for today’s B2B buyer experience

Biznology

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” Here’s my take on five content strategy recommendations. Video FAQs would fit right in.

How to effectively integrate video content onto your website

Biznology

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. Video + Blogging = Vlogging. Create a video gallery.

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How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

The untapped potential of video for sales enablement

Biznology

However, “ Content Creation Will Re-Balance With More Focus Towards Mid and Late-Funnel” he deemed only “somewhat right.” The need for mid- and late-funnel video for sales enablement. ” Relegate all video to the top-of-the-funnel?

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Video marketing’s multi-use versatility makes it a great investment

Biznology

What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Extract stills from the video.

Video 193

Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. The study proved how powerful video content marketing is to core marketing objectives.

Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Different kinds of tactical video. by content marketing consultant Rebecca Smith of Heinz Marketing. A video call, of course.

B2B Video Marketing Done Right

KoMarketing Associates

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix.

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Going Viral Is Not a Video Strategy

Contently

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

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How to Get Started Using Video in Your Automated Nurture Programs

Act-On

Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today! Content Marketing Lead Generation content marketing content marketing strategy online video online video marketing video video marketin

Video 161

Video: Why B2B Companies Have a Content Marketing Advantage

Contently

It was an exciting time for two reasons: One, we hadn’t witnessed brands risking an involuntary manslaughter charge every day, and two, it was the moment marketers seemed to start taking “content marketing” seriously. Episode 1: Setting Content Marketing Goals.

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The Best Types of Video Content for Financial Advisors

FMG Suite

Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen […]. Content General Marketing SEO & Google Analytics Social Media Video Video Marketing

Video 75

Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy to create festive holiday themed videos to get your marketing messages across in minutes. . You have some new marketing videos to upload to social media in minutes. EDITING STYLES: Editing Styles are fun themes that will enhance your content.

Video 79

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.

Video 170

Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video .

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Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. Video Carousels Nearly Doubled In Numbers.

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Video for differentiation, stick to one differentiator

Biznology

Why not use video for differentiation? A new way to develop your video content strategy. Of course, there’s no “differentiator video” in the vocabulary of most marketers or the portfolios of video producers. Why differentiator videos work.

Video: How to Create Content Your Audience Actually Cares About

Contently

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make?

Why Marketers Are Embracing Live Videos

Biznology

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video 144

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion.

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