Five Secrets of Engaging Video Content

Webbiquity

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Guest post by David Gutierrez.

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Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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Customers are Consuming More Marketing Video Content on Social Media Platforms

KoMarketing Associates

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research. Marketers and Original Video Content. million specifically went toward original content.

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Corporate Video content marketing video video content video marketingLearn 4 high-profile use cases and 4 tips for success.

The Sales Enablement Handbook

Content based 2. Sales enablement which is content based involves the provision of useful assets. Here‘s what amazing 10x quality sales content can do for your revenue: - Enables reps to succeed and boosts confidence! they use; be it content, training or technology based.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. B2B Marketers and the ROI of Video Content.

Marketers Continue to See Benefits In Video Content Marketing [Interview]

KoMarketing Associates

The “ Video Marketing Strategy ” report released by Ascend2 showed that marketers are beginning to see an increase in the effectiveness in video content. I was very encouraged by the level of success that marketers are having with video. HOW IS VIDEO MARKETING EVOLVING?

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). But I watch video all the time.

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B2B Marketers Increasingly Using Data to Analyze Video Content Performance

KoMarketing Associates

As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. In terms of audience engagement, the average retention rate by the end of B2B marketers’ video content is now 46 percent.

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Does Live Video Make Sense for Your Content Marketing Strategy?

ScribbleLive

You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Enter live video. Their recipe videos are every food lover’s dream.

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How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

B2B Video Marketing Done Right

KoMarketing Associates

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix.

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Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. B2B Marketing News Industry News content marketing digital marketing video marketing

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Video Content Marketing: The Three Es of Success

ScribbleLive

When I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing. To that end, we created a series of videos that described key components of an IP Anycast DNS solution.

Video 283

Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.

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How to Use Video Marketing to Tell Your Brand Story

Marketing Insider Group

Videos, the association adds, “drive home points and add interest.” The post How to Use Video Marketing to Tell Your Brand Story appeared first on Marketing Insider Group. Content Marketing Storytelling video marketing

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Both Customers and Marketers Increasingly Turn to Video Content

KoMarketing Associates

New research suggests that more customers are turning to video content, and as they do so, marketers appear to be ready to adapt to the growing trend. Wyzowl recently conducted “The State of Video Marketing 2018” survey to gauge how both customers and marketers are utilizing video content. The research found that the average customer now watches more than an hour-and-a-half of online video content per day. Data Usage for Video Content Measurement.

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Why Live Video Might Be the Future of Content Marketing

Act-On

Live video is quickly capturing the attention of marketers as it rises to become a popular marketing tool. Marketing Strategy Video live video live video marketing video marketing

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Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Marketers are using video in several different applications as well. Marketing Video Content on Social Media.

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How to make outstanding video thumbnails

Biznology

Everyone is making videos. Don’t miss out on the opportunity to give prospects good reasons to click on your video. It’s well-known that video links in email and social media increase opens and clickthroughs. But there’s so much video out there! Embed video in email?

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Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. The Growing Investment in Video Marketing.

Marketers See Improvements in Video Content ROI in 2017

KoMarketing Associates

As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year. Approximately 71 percent of respondents reporting video ROI use advanced metrics, an additional 22 percent use intermediate metrics.

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3 Tips For Your Video Content Marketing Path

Marketing Insider Group

You have this Content Marketing thing down, right? You have that strategy and have an idea of where you are going with that content marketing plan. BTW – if you need some help, here are a couple of articles that can get you going: The Best Content […]. The post 3 Tips For Your Video Content Marketing Path appeared first on Marketing Insider Group. Content Marketing explainer video animation video content marketing video marketing video production

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Create Easy, Festive, Holiday Videos In Minutes

Magisto

That’s why we are making it easy to create festive holiday themed videos to get your marketing messages across in minutes. . You have some new marketing videos to upload to social media in minutes. EDITING STYLES: Editing Styles are fun themes that will enhance your content.

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Faux Video: A Fallback for Video in Email

Litmus

There’s absolutely no denying the power of video marketing. Video content has the power to tell stories more quickly than static images ever could. There are a number of faux video techniques, but we’ll walk you through the one we use here at Litmus.

Video 95

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

Six SEO Facts About All High-Ranking Content

Webbiquity

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Content Length. Video Content Is Growing. Content Length. Video Content Is Growing Rapidly.

Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. Video Carousels Nearly Doubled In Numbers.

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Five Reasons to Include Video in Your Marketing Strategy [Infographic]

Webbiquity

But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Video boosts sales and conversion.

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Why You Need a Customer Testimonial Video

Act-On

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers.

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5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

Content is king, and the king is everywhere we turn on the web. B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. The New Three R’s of Content Management. 50 Awesome Content Marketing Stats.

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Micro-learning and video content: where is the focus?

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10 Video Tactics That Marketers Should Borrow From Media Companies

Contently

On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.”

Exploring the Potential of Video Content Marketing [Interview]

KoMarketing Associates

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. About 84 percent of consumers said they now watch video on mobile devices, and 81 percent of marketers are optimizing their social videos for mobile. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

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Video Thumbnails: 3 Easy Tips to Getting the Click

Oktopost

The same holds true for video thumbnails. Video Thumbnails , or compressed preview images, can be thought of as windows that allow prospective viewers to get a quick snapshot of your video. Show the action(s) within the video.

Click 85

The 15 Best Audio and Video Editing Tools

Webbiquity

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices. Video Creation and Editing Tools.

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How to Get Started Using Video in Your Automated Nurture Programs

Act-On

Get the tips and tricks for how to get started adding video to your automated nurture programs, so you can reap the rewards of more engaged prospects today! Content Marketing Lead Generation content marketing content marketing strategy online video online video marketing video video marketin

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