Marketing Insider Group

OCTOBER 31, 2016

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. The post 300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical appeared first on Marketing Insider Group.

Verticals 100

Verticals Campaigns Viral Marketing Content 100

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. . webinars, social media) .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Positional will help you make the right content for your specific audience segment(s). Why MKT1 recommends Positional: Founders Nate & Matt get it.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals Marketing Report SEO Research 66

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Are followers commenting, asking questions, and/or sharing their content? A ballpark for rates. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

chiefmartech

DECEMBER 18, 2017

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. However, here in the US, we’re seeing vertical competition on the Internet grow too.

Verticals 63

Verticals Marketing Management Touchpoints Amazon 63

Search Engine Journal

DECEMBER 16, 2021

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy appeared first on Search Engine Journal.

Keywords 140

Keywords SEO Verticals Content 140

Golden Spiral

OCTOBER 29, 2019

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. The Article In 60 Seconds. Don’t take a scattershot approach to marketing.

Verticals 48

Verticals Product B2B Marketing Marketing & Strategy 48

Contently

APRIL 27, 2021

You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. At Contently, our marketing’s team mission is to help you master content marketing. In my experience, great content is usually the key to the answer.

Education 158

Education Content Verticals Trigger Marketing 158

ClearVoice

MARCH 31, 2020

This is why we create content campaigns. Content campaigns are the fifth level of the content marketing hierarchy, right around the middle of the paradigm. Not to be confused with a content strategy, each content level represents a degree of connectedness to your brand experience. What is a content campaign?

Campaigns 100

Campaigns Content Marketing Verticals Content 100

Zoominfo

DECEMBER 23, 2020

A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists. Gather More First-Party Contact Information with Content. Personalize content (beyond just adding a first name) and make it relevant 3.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

chiefmartech

DECEMBER 4, 2017

They are doing things the traditional vendors aren’t doing or can’t do — online commerce, search, content, etc.” But what’s likely driving a big part of that disruption are the dynamics of vertical competition. ” That’s vertical competition at work.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting content in view of your suspects and prospects is an awesome responsibility. Putting people ahead of the CONTENT MARKETING project.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Heinz Marketing

MARCH 15, 2024

Through research, surveys, and social listening, they understand what keeps buyers up at night, the content they devour, and the messaging that resonates. Organizations must have vertical and horizontal teamwork to streamline collaboration to understand and exceed customer expectations. Marketing: Marketers are the customer whisperers.

Top of Funnel 97

Top of Funnel Work Management Verticals Marketing Management 97

Marketing Insider Group

SEPTEMBER 16, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 193

Relevance Research Opinions Content 193

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. Copywriting and content marketing call for different skills and success metrics. When it comes to content marketing, Tsuchida stresses that she’s not directly selling the product. For content, I crave authority.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Are followers commenting, asking questions, and/or sharing their content? A ballpark for rates. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Ever since Google made responsive display ads its default ad type last year, the company has been working on ways to help content marketers better utilize these ads.

Trends 109

Trends Examples Content Marketing Verticals 109

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “We have defined key marketing terms (KMT) and want to understand what content really speaks to our organization’s mission and strategic direction.” We have completed a thorough content audit within the past 1-3 months. Conducting a health check of all content assets.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 143

SME Work Management Tips Content 143

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 125

Google Content Marketing Content Verticals 125

SnapApp

FEBRUARY 1, 2018

So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. I’ve already shared my findings within the welcome email context for the various newsletters I subscribed to, but today, I want to take a deeper look at the trends I saw within their actual content. . Vertical: Online Course. .

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

ClearVoice

APRIL 6, 2020

Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. We’ve gone pretty far down the content rabbit hole, otherwise known as the content marketing hierarchy.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Guest post by Ronita Mohan.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. What Is a Content Audit? A content inventory is documentation of all your existing content.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Outbrain

DECEMBER 10, 2020

across a number of verticals to give your New Year’s campaigns that refreshing twist. And, unlike past years, people are increasingly consuming content through their mobile device over desktop. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR?

ROAS 29

ROAS Verticals CTR Impressions 29

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Search Engine Journal

MARCH 23, 2021

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy via @madmanick appeared first on Search Engine Journal.

Keywords 97

Keywords SEO Verticals Marketing & Strategy 97

Martech

MARCH 14, 2024

“Now we’re focusing on the content piece of that. We’re assisting with the authoring of content and how marketers position that content to customers.” “We think of AI as something core to our entire, vertically-integrated architecture,” Gosek agreed.

Enterprise Management 89

Enterprise Management Marketing AI Work Management Marketing Management 89

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Who’s most likely to demand more content? Senior VPs.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Martech

MARCH 13, 2024

Dig deeper: How AI enhances multimedia content creation Q: In what ways is AI different from other technologies you’ve seen adopted? Instead of a horizontal AI general-purpose search, it’ll be a vertical search. Those are the kinds of vertical AI applications we think are going to be big. So that’s what we are in.

Marketing AI 77

Marketing AI CPO Verticals Terms and Conditions 77

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Style decisions such as short sentences, brief paragraphs and vertical organization can make content easier to discover and read.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Martech

JANUARY 31, 2022

Among organizations responding to the survey, using NLP for content generation was one of the top five uses of AI, coming slightly behind face and voice recognition and personalization. Over 70% of respondents are using NLP for content generation or plan to do so within the next year. Why we care.

Personalization 86

Personalization Planning Verticals Content 86