Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 240

ROI Webinar Metrics Privacy Content 240

QuanticMind

AUGUST 10, 2023

CTV Buyers Are Still Struggling to Know Where Their Ads Ran [:05] Content-level transparency has long been commonplace in linear TV, but it’s still mostly absent from CTV ad buys…for now. Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. Good idea, right? Good question.

Google 236

Google Generation Guidelines High Quality Lead 236

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. But what if your content could get ahead of the problem curve? Your content can do the same for your customers. Your content can do the same for your customers.

Work Management 344

Work Management Marketing Management Content Marketing Content 344

BenchmarkONE

AUGUST 20, 2020

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. You don’t have to have been in marketing long to know that being transparent is one of the most effective strategies you can have. The Value of Transparency.

Transparency 107

Transparency Trust Marketing Marketing Automation Services Customer Surveys 107

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 118

Advertising Agencies Brand Identity Branding Marketing & Strategy 118

BenchmarkONE

DECEMBER 1, 2021

The reason behind any healthy agency-client relationship all comes down to trust, and that can only be built on a foundation of transparency. . So whether you are a branding or marketing agency, you need to be maintaining a transparent relationship with your clients, and here are five ways to get started. Set Clear and Specific Goals.

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

Martech

AUGUST 25, 2021

Transparency and updates go a long way in customer experience, provided that a service rep can access order information and updated customer data rapidly. In order to meet customers where they are, digital marketers are trying to close the distance between social content and buying. That’s MarTech in action. Chris Wood, Editor.

Transparency 100

Transparency Work Management Marketing Management Merchandising 100

QuanticMind

OCTOBER 5, 2023

Want a monthly digest of all the best Scout content delivered straight to your inbox? The post Scout: Increased Transparency in Streaming Metrics, Meta’s New Gen AI Tools, and More appeared first on Basis Technologies. Sign up for the Basis Scout newsletter!

Transparency 52

Transparency Advertising Agencies Paid Search Agency Tools 52

Marketing Insider Group

DECEMBER 9, 2020

But have you considered how the content you are publishing affects how your company culture is perceived? The content you publish can be a valuable way to demonstrate your brand culture. Get your brand values and mission statement set in stone to create a solid base for all your content marketing efforts. Source: [link].

Paid Search Agency 287

Paid Search Agency Top of Funnel Companies Content 287

Oktopost

MAY 4, 2023

Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Buffer

MARCH 31, 2022

At Buffer, one of our values is ' default to transparency ,' which means that we're a glasshouse – everyone can see what's going on inside. Most people balk at the idea of transparency. This article delves into why you might want to take the transparent approach to goal-setting and achieving.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. Furthermore, political ads will now be specifically labeled, with transparency data one click away for anyone viewing the ad. The Implications for Marketers.

Transparency 106

Transparency Social Media Social Marketing Media 106

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Adobe Experience Cloud Blog

OCTOBER 31, 2017

The two feeds are currently being tested in Sri Lanka, Bolivia, Serbia, Guatemala, and Cambodia in an effort to understand if people prefer to have separate places for personal and public content. The average Facebook feed generates hundreds of content from favorites companies to friends. Transparency in Advertising.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. But from an external perspective, strategy matters more.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. This announcement came after a wave of generative AI scandals in 2023.

Generation 105

Generation Classified Ads User-Generated Content Content 105

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. For this reason, content marketing is crucial to a company’s success.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Content Standard

SEPTEMBER 14, 2018

A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms. Content marketers set out to provide customers valuable information and entertainment first, rather than asking them to immediately reach for their wallets.

Paid Content 75

Paid Content Transparency Advertising Agencies Paid Search Agency 75

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 340

Marketing Management Content Marketing Planning Content 340

Digilant

NOVEMBER 12, 2020

Companies must continuously engage with their customers, create relevant content, and grow their businesses, all while their budgets are being cut significantly. Brands need a transparent view of their marketing efforts to optimize limited budgets. How to blend analytics and transparency in your digital advertising.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

DivvyHQ

OCTOBER 10, 2022

One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience. So if you're looking to create a connection with your customers, start with content that delivers genuine value.

Planning 102

Planning Transparency Content Trust Marketing 102

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

SEO 317

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 317

ClearVoice

OCTOBER 15, 2018

Content marketing continues to grow more difficult. Transparency more important than ever. Recent research from Sprout Social shows that 86% of consumers believe transparency is more important than ever. 86% of consumers believe #transparency is more important than ever #contentmarketing Click To Tweet.

Transparency 76

Transparency Tools Multi-Channel Correlation 76

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 136

Efficiency Design SME Budget Programs 136

Hubspot

FEBRUARY 20, 2019

Trust and transparency are fundamental to business success. A host of factors improve trust in the workplace -- from diversity and inclusion to individual leaders being more open and transparent with their teams. Trust starts with honest, open dialogue, and the frequency of that dialogue matters just as much as the content itself.

Transparency 78

Transparency Ad Building Work Management Positioning 78

Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparking conversations.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 296

Content Marketing Lead Scoring Lead Ranking Planning 296

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 89

Campaigns Work Management Content Transparency 89

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. Click here to download your copy.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Biznology

JANUARY 21, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Content Marketing Institute

OCTOBER 20, 2023

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.

Transparency 88

Transparency Content Features Generation 88

Allocadia

APRIL 5, 2019

Helena Lewis , Chief Marketing Operations and Technology at NI (formerly National Instruments) , talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility and insight but drives better decisions. Interested in more marketing planning content? NI Case Study. Read more!

Transparency 52

Transparency Case Study Case Studies Class 52