Litmus

FEBRUARY 5, 2024

With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Why is email spam testing important?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Sage Marketing

MARCH 26, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: Private test appeared first on SAGE.

Content 52

Content 52

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

KoMarketing Associates

NOVEMBER 17, 2022

DemandGen recently published the results of its “2022 ABM Benchmark Survey,” and statistics suggested that most marketers (45%) are still in the early stages of utilizing ABM and testing their program. When looking back on 2021, most respondents (44%) said they increased their content syndication efforts.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

Drew Neisser

OCTOBER 20, 2023

These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI? To hear the results, tune in to this interview with Michael Brenner and his team at Marketing Insider Group , who ran this test with through partnership with Renegade.com and CMO Huddles. 60 blog posts. Don’t miss it!

Terms and Conditions 52

Terms and Conditions Copyright CMO Content 52

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. The post 3 Effective B2B Client Retention Tactics That Will Stand The Test of Time appeared first on Marketing Insider Group.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

DivvyHQ

FEBRUARY 7, 2023

Content testing is a great way to understand your users better. By assessing what aspects of your content are working, and which aren’t, you can build a clearer picture of what your users expect from your content.

Demand Generation 81

Demand Generation Content User-Generated Content Demand 81

DivvyHQ

MARCH 10, 2020

Are you regularly testing your marketing tactics? If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience. If so, you’ve probably already heard of Google Optimize.

Optimization 119

Optimization Google Content Tactics 119

FunnelEnvy

OCTOBER 30, 2023

Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

Martech

MARCH 11, 2024

Reddit Pro tools can help businesses have real and meaningful conversations with consumers, moving beyond just posting content. Right now, Reddit Pro is still in the testing phase with more features expected to be added later this year. The post Reddit testing new tools to help brands boost engagement appeared first on MarTech.

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Tools Brand Identity Branding Comparison 77

Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Fortunately, A/B testing is evolving.

Allocation 132

Allocation Marketing AI Marketing Automation Services Work Management 132

Biznology

FEBRUARY 19, 2018

Good content marketing educates the customer. What you’ll find instead is straightforward, informative content. Content, in other words, that helps the customer understand. The company version is a content-free jumble of slogans. The post The Wikipedia test for content marketing appeared first on Biznology.

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Wikipedia Content Marketing Copywriting Work Management 172

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. By not showing AI results by default, Google can test engagement (do users really want AI results?) and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Search Engine Journal

FEBRUARY 23, 2023

Google is conducting tests that block some Canadians' news content in response to a new government bill, Bill C-18. The post Google Tests Blocking News Content For 4% Of Canadians appeared first on Search Engine Journal.

Google 82

Google Content 82

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Biznology

FEBRUARY 12, 2018

One of the concepts we discussed but didn’t dive too deeply into is A/B testing. There are a number of elements of your email marketing campaign that you can and should be testing. Some of the easiest testing to do is time of day and day of the week. For that reason, I would recommend this not be a parameter you test constantly.

Email Marketing 180

Email Marketing Segmentation Mobile Marketing Studies 180

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Salesforce Marketing Cloud

DECEMBER 5, 2023

Build AI apps and start deploying Get ready to build, test, and ship your AI app Wondering what you need to build an AI app? The way you and your business partners approach problems is important too, according to Kota: “The key thing is having that experimenting mentality within your own organization to really test things out.”

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Heinz Marketing

OCTOBER 21, 2020

Here’s a list of best practices for testing marketing emails, as you gear up to send out your next batch: Do the first pass (or few passes) yourself. When we get caught up in the rush, it’s easy to get lazy and send that test email off to the rest of our team to review. Send a new test email every time there are new edits.

Email Marketing 137

Email Marketing Practices Planning Best Practices 137

Vision6

FEBRUARY 26, 2023

The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. That’s where your email AB testing tools come in! AB testing is essential if you want to improve and optimise your email campaigns to suit your audience and their preferences.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

Martech

FEBRUARY 16, 2022

Odds are, you’re A/B testing. What’s making A/B testing obsolete? Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.

Optimization 85

Optimization Service Content Marketing 85

Content Standard

SEPTEMBER 22, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. So, to mark the first anniversary of Content & Context, I’m sharing a list of some “not scalable” things Skyword chose to refocus on in 2021.

Peer-to-peer 93

Peer-to-peer Lead Ranking Work Management Newsletter 93

Convert

AUGUST 12, 2020

Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. . Before you run A/B tests with engagement as KPI, decide what exactly engagement means for your company. And you can monitor the event tag in GA to keep a pulse on how your users are engaging with your content.

Paid Search Agency 84

Paid Search Agency Tagging Click Rate Content 84

SmartBug Media

JUNE 22, 2022

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. Instead, they require a significant amount of testing based on multiple elements to ensure they are targeting the right audience with the right content at the right time.

Optimization 92

Optimization SMS Work Management Urgency Marketing 92

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. And does it matter?)

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Search Engine Journal

AUGUST 3, 2022

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal.

Curation 111

Curation Linkedin Content 111

TrustRadius Marketing

MARCH 28, 2022

A web page should be compatible with assistive technology like screen readers so someone with visual impairments can understand the content. Your video content should have closed captions so that someone with hearing impairments can understand what you’re saying. How Do You Test For Web Accessibility? Currently, WCAG 2.0

Budget Programs 98

Budget Programs Enterprise Management Work Management Validation 98

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. But what exactly is content testing? It’s a form of research that allows marketers to find out whether their content is on point. Is the content easy to read and understand, and is it helpful? . Image source.

Research 62

Research Planning Content Sample 62

Convert

AUGUST 4, 2021

The thing is, this new update is focused on user experience so not only is it relevant to us as optimizers, but there’s a chance that your testing might actually negatively impact your site’s Page Experience scores and traffic. Will My A/B Testing Tool Slow My Site And Affect My Core Web Vitals Score? Largest Contentful Paint. ?

Software 105

Software Google Click Rate Opt-out 105

Litmus

NOVEMBER 17, 2021

How Litmus Spam Testing works. It’s based on factors such as the content quality, quality of contacts, and engagement levels of previous emails sent from your IP address and domain. This includes filters like SPF, DKIM, and DMART—all of which we check as part of Litmus Spam Testing. How Litmus Spam Testing helps you.

Deliverability 86

Deliverability CAN-SPAM Phishing Domain 86

Litmus

SEPTEMBER 12, 2023

So without further ado, let’s take a look at the latest email testing and personalization solutions from Litmus! AI-powered content optimization in our intuitive Visual Editor Now you can craft compelling email copy faster with Litmus Assistant integrated directly within the Visual Editor in Litmus Builder. Yes please!

Marketing AI 90

Marketing AI Template Email Marketing Features 90

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125