Drew Neisser

OCTOBER 20, 2023

These were the conditions put to the test in a quest to answer the age-old question: Who writes better, humans or AI? There was a clear winner in terms of site traffic and rankings (Humans! On top of exploring the test results, we also cover if AI will replace SDRs, copyright and plagiarism concerns, and more. Don’t miss it!

Terms and Conditions 52

Terms and Conditions Copyright CMO Content 52

B2B Marketing Directions

NOVEMBER 19, 2023

"Your content will never provide competitive advantage. But your content strategy just might." Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

Budget Programs 100

Budget Programs Work Management Allocation Product 100

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Webbiquity

DECEMBER 13, 2022

Through careful planning and prudent decision-making — taking into account market conditions, customer needs, and the company’s own limitations — B2B businesses can scale effectively , ensuring their growth is managed properly and avoiding the pitfalls of scaling up too rapidly. Scale one area at a time.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

SocialPilot

FEBRUARY 14, 2024

These contracts transform your informal conversations into official business partnerships with clear terms. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer.

Social Media 96

Social Media Template Media Terms and Conditions 96

ClearVoice

APRIL 8, 2022

Valuable and informative content is an integral part of having a successful SEO strategy. When planning content that helps solve your audience’s problems, you’ll want to focus on evergreen content. What makes content evergreen? What makes content evergreen? Why is evergreen content important?

SEO 96

SEO Content Terms and Conditions FAQ 96

Martech

NOVEMBER 3, 2023

Of those consumers unlikely to allow brands to track their personal data, 67% could be open to changing their tune — given the right conditions. Specific conditions where consumers are most likely to change their minds and allow data tracking include: If they are familiar with the brand/publisher. Loyalty points. Get MarTech!

Cost per Acquisition 102

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 102

Martech

NOVEMBER 27, 2023

Understand what business conditions might exist that would make certain contacts marketable — or not. With better understanding of the data points that make up your CRM, you’re setting yourself up for better personalization in campaigns — whether that’s through segmentation strategies or dynamic content or trigger-based campaigns.

Marketing Automation Services 100

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 100

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc.,

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Condition the customer.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. The answer is market research.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Marketing Interactions

APRIL 26, 2022

This is a huge opportunity for how we develop humanness in B2B content experiences. We can start by dropping the jargon and the “scripts” of how we think marketing and sales content should sound and just talk to our B2B buyers like the professionals they are—as people. Perception is the Linchpin for Humanness in B2B Content.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Marketing Insider Group

FEBRUARY 1, 2024

This update, which rolled out globally in multiple languages, aimed to prioritize high-quality, insightful review content over the run-of-the-mill stuff. And let’s not forget the infamous Panda and Penguin updates, which targeted low-quality content and spammy link practices, respectively. What kind of content do they prefer?

Forecasting 141

Forecasting SEO Terms and Conditions Marketing Analytics Tools 141

ClearVoice

MARCH 24, 2023

This guide will explore BOFU content and the best practices to implement. TOFU vs. BOFU Top-of-the-funnel content is the first stage of the customer journey. TOFU marketing content is generally educational, designed to introduce your product or service to potential customers and provide basic information. Image source: Termly.io

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Marketing Insider Group

APRIL 26, 2021

To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Make Short-Term Plans. One key strategy is planning for a shorter term than you have in the past. Remain flexible and nimble.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

Content Standard

DECEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re swimming in an ocean of data, and content is the biggest fish in the sea. Commitment 1: Prioritize content creation despite economic headwinds Why?

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Zoominfo

MAY 31, 2018

According to EUGDPR.org: “The conditions for consent have been strengthened, and companies will no longer be able to use long illegible terms and conditions full of legalese, as the request for consent must be given in an intelligible and easily accessible form, with the purpose for data processing attached to that consent.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Contently

APRIL 12, 2019

So how can interested brands use content to engender trust, and what can they do not to lose it? The ad was out of step with the Black Friday content I’d been seeing—it appeared to be a protest message. How should a brand use content to prove its ethical practices and connect with people? clear from the jump.”

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Over the longer term, the average ANNUITAS client sees lead-to-revenue conversion rates reach 1.68% or higher.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Zoominfo

AUGUST 21, 2020

According to our data, which tracks when companies are consuming an above-average amount of content on specific topics, here are the top five industries conducting online research on facilities management and safety projects : Car manufacturing Retail clothing stores Department stores Universities Food manufacturing. Sounds normal, right?

Ad Building 205

Ad Building Terms and Conditions Zoominfo Marketing Management 205

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Whether you’re a seasoned realtor or just getting your footing, crafting compelling, high-quality content is key for engaging potential clients and establishing and building credibility.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

Martech

AUGUST 22, 2022

Content interest. Some examples of questions that you can answer with segmentation are: When people find the site naturally through organic search, which content areas are they most likely to browse? You can create a set of rules to design conditions about who and what to include in a particular group. Get MarTech! Explorations.

Marketing Analytics Tools 99

Marketing Analytics Tools Segmentation Analytics Google 99

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. Amanda Greenwood is a content writer at Process Street. Guest post by Amanda Greenwood. Image credit: Backblaze.

Marketing AI 282

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 282

ANNUITAS

AUGUST 21, 2023

DX is the sum of ALL of the points of interaction between a company’s marketing, sales and customer success organizations and the resultant impact on initial sale and longer-term growth of a customer’s account. DX covers the journeys and interactions that CX misses. CX is not DX.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

SmartBug Media

JULY 17, 2020

Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want. From using data from an authoritative source to writing informational content in an authoritative way, this is how your business can generate more leads.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

SmartBug Media

SEPTEMBER 28, 2023

It also enhances investor confidence and helps withstand economic challenges, contributing to long-term success. Pricing An effective pricing strategy relies on data and closely tracked market conditions to ensure your organization can adjust quickly to any changes in the market.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Martech

FEBRUARY 19, 2024

Tactical teams that respond to evolving consumer behaviors and market conditions drive unmatched business growth. Specialized expertise empowers everything from tech integration to analytics, personalized content and advocacy. The outcome? Ultimately, team agility, customer resonance and business growth depend on this pragmatic pivot.

First-Mover Advantage 110

First-Mover Advantage Terms and Conditions Work Management Loyalty 110

Martech

OCTOBER 19, 2023

Gather complete and necessary data to better report on, monitor, improve and automate your processes using conditional property logic (beta), which prevents the user from saving changes to a record unless the required properties are completed. Better engage with website visitors by adding videos to your CTA modules (beta). Get MarTech!

SMS 105

SMS Bundling Terms and Conditions Opt-out 105

Martech

SEPTEMBER 29, 2023

With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers.

Marketing AI 121

Marketing AI Ethics Work Management Marketing Management 121

Sprout Social

JANUARY 19, 2023

Develop metaverse terms and conditions Whether it’s a short-term activation or a permanent metaverse space, create terms and conditions for building a digital community to protect your brand. You can also use your terms and conditions to implement proper wallet hygiene.

Digital Asset Management 115

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 115

Martech

APRIL 13, 2023

Mailchimp’s Email Content Generator is aimed at providing generative AI to small- and medium-sized businesses. With it marketers can generate email content and customize it, creating personalized email campaigns tailored to their brand, tone and marketing intent. Get MarTech! Get MarTech! In your inbox.

Marketing AI 82

Marketing AI Terms and Conditions Leads Lead 82

Contently

MAY 24, 2017

Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how their departments created content. With Contently: 15 minutes. It was an insane amount of work. On your own: 2 hours.

Terms and Conditions 139

Terms and Conditions CMS Development Work Management Content 139

SmartBug Media

OCTOBER 5, 2023

Check out this webinar on goal-setting and reporting for long-term success to help you narrow in on the dashboards you need. Current Condition KPI Dashboard This is another common dashboard type used to monitor the current condition of internal teams or another dataset.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Martech

FEBRUARY 28, 2024

And you’ve been conditioned that way. The original idea for it was backward in terms of starting a business. We know preferences in terms of content. We know preferences in terms of visualization. Q: What are you looking forward to in terms of marketing? All these things just happen. Get MarTech!

Marketing AI 97

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 97

Martech

SEPTEMBER 22, 2023

Publishers monetize content. They do not seek to have third-parties monetize that content without permission, especially as the publishers have likely already paid for it. Everything I say here about written content applies equally to graphic, video and any other creative content. Also, lawsuits are costly. Surely not.

Marketing AI 120

Marketing AI Generation Gartner Telemarketing 120