The Free Templates You Need for Visual Content Design


Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. Templates, my friends.

How to Write a Creative Brief for Your Next Video Project (with Template)


We’ve included a template for downloading at the end of this post that you can use or modify to make the creative brief that works best for you. Also, after you read this post and download our template , check out what our friends at Vidyard have to say on the subject.

Trending Sources

55 Free Templates to Make Visual Content Creation Quick & Painless


Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And if you need more evidence to convince you visual content is essential to your marketing, just consider all these stats ! templates.

9 Link Building Email Outreach Templates That Actually Work


I've created nine different templates for killer outreach emails that you can borrow and adapt for your own link building strategy. Before we dive into the templates, let's quickly review the basics of inbound link building. Inbound links drive traffic to your website.

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How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]


But you know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. To help you make a SlideShare of your own, we've created some free PowerPoint presentation templates for making awesome SlideShares.

The Social Media Publishing Schedule Every Marketer Needs [Template]


Which is why pre-scheduled content should be your best friend in the world! Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. Where to Source Social Media Content.

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site? Curate content from other boards.

How to Easily Create a SlideShare Presentation [+Free Template]


But you know how hot visual content is, and you want to jump on board to reap the sweet sweet engagement, traffic, and leads that follow. To help you make a SlideShare of your own, we''ve created The Essential PowerPoint Template for Creating Killer SlideShare Presentations.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates


More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. One of the first things that I started to look into were the factors contributing to the success of some of our best content.

5 Tips to Get Your Content Shared More Often


But with so much “information” inundating target audiences, how can we compete with the noise, ensuring that content not only captures attention, but also drives audiences to share? And are there any best practices or tips to get your content shared? Use interactive content.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Step 2: Rethinking Blog Content.

The Marketer's Simple Guide to Creating Infographics in PowerPoint [Template]


And they've played a powerful role in the visual content revolution we marketers have seen take hold recently. That's why I created three different infographic templates in PowerPoint for you to customize and deploy. The 3 Types of Infographics in This Template.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


The focus is on how many connections are being made, how many prospects are joining the LinkedIn community, how many views the content is generating, how much website traffic are they getting, how many people are being reached with messages.

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How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]


Top-performing keywords (in terms of rank, traffic, and lead generation). Total number of pages that receive traffic. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx


Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Research what kind of traffic influx to expect.

Changes in Google Searches Could Hurt Website Traffic: Learn What to Do

Vertical Response

This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company’s website traffic. However, there are a few DIY tasks that you can do to keep traffic flowing to your website. Provide in-depth content.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. What actually encourages people to share content?

5 Powerful Techniques To Boost Your Content Marketing


Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. To really drive home heavy conversions, you need to branch out of your comfort zone a little and take your content strategy to that next level.

The 7 Building Blocks of a Solid Content Marketing Plan


Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Step 3: Cater to them with content.

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25 of the Very Best Content Marketing Resources in 2016 … So Far


Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. Traffic).

A Resource Guide to Marketing Content Success

KoMarketing Associates

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Books About Content Marketing.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). And you are now getting tired of producing content yourself so are considering outsourcing …. Back to content… 2. Building a content schedule.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive contentcontent that encourages prospects to engage and respond—into the modern marketing mix.

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When, Why and How to Gate Content Along the Customer Journey


In early 1996, Bill Gates wrote an essay entitled Content is King. Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. What does it mean to “gate content”?

Content Marketing Manager Job Description

Marketing Insider Group

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Sharing content on the channels they use.

The 3 Goals For Your Content Marketing

Marketing Insider Group

What are the goals for your content marketing efforts? But every content marketing program should have the same goals: Reach. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization.

Long-Form Content vs. Short-Form: Which Gets the Results You Want?


Some marketers responded by thinking, “the attention span of readers is shrinking – therefore, so should the length of our content.”. But this type of content is time-consuming and costly to produce, so is it really worth it? Long-Form Content … Why It Works.

The Difference between Content Marketing and Marketing Content


There are a lot of ways to use content to market a product or service that barely scratch the surface of marketing content , but if you want to learn content marketing , training is just the beginning, grasshopper. Know Where to Start and How to Simplify Content Development.

Why Marketers Abandon Their Content Strategies Too Soon


As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. Because of all the hype surrounding content marketing, sometimes we expect too much too soon. Finding good content creators is too difficult. Content Marketing

Content Marketing Tactical Plan

Modern B2B Marketing

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. What are the elements of a well-run content marketing machine? Content Promotion.

33 Phenomenal Content Marketing and Copywriting Guides and Tips


Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

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What Happens When You Make Gated Content Free?


But truth be told, the "Should we gate our content?" But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Organic Traffic. Content Daily

Use a Content Audit as the Key to Crafting Your Content Marketing Strategy

Modern Marketing

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. Starting a Content Audit.

How to Detect, Repair & Profit From Underperforming Content


As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content.

3 Ways to Create Customer-Driven Content


Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity. This kind of content is highly effective. Therefore, marketers are asked to build customer-driven content marketing strategies. .

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. Traffic comes to the site, but in most cases it leads to poor engagement and a high bounce rate.

4 Attributes of Your Next Content Marketing Superstar

Modern Marketing

Today's post is the first in a two-part series highlighting effective attributes of content marketers. Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. However, not just anyone can do content marketing - it takes someone who possesses a broad skillset to become a content marketing superstar. increasing traffic, brand awareness and lead generation. ?educating Content Marketing

The Content Marketing Bucket List

Marketing Insider Group

Content marketing is a hot topic of discussion in almost every marketing organization. So here is the content marketing bucket list to help you prioritize where you should start. Identify how much traffic your website gets from “early stage” keywords.

Content Marketing Strategy: How to Create Cross-Team Alignment

Modern Marketing

Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment. Follow these four steps to plan your marketing content and create better cross-team alignment. Content Marketing

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.