7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

B2B Marketing Insider

Not getting the impact you expected from your content marketing efforts? Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing.

The strategy behind the content

grow - Practical Marketing Solutions

A lot of this reflection is spent on the time I spend creating content. I thought I would share for you my strategic view of the strategy behind the content streams going into 2016. Here’s a summary of where things are headed: Written content.

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5 Painful Truths Damaging Your Content Marketing Strategy

B2B Marketing Insider

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategy

The future of content marketing strategy

grow - Practical Marketing Solutions

In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. How to maintain a cost-effective content creation strategy. Why Jay has launched seven podcasts and his monetization strategy.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential.

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Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesign

30-60-10 B2B Content Strategy

B2B Marketing Insider

Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

A few months ago, Kevin Green left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

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ABM is a Strategy, Not a Campaign.

The Point

ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated. The post ABM is a Strategy, Not a Campaign.

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding. 2) Content Partnerships.

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. Paying people to read our content? You are paying people to read your content.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to Plan Your Video Marketing Strategy

Vidyard

What about your video marketing strategy? A solid plan can be the difference between knowing your content is delivering ROI, versus throwing metaphorical spaghetti at the wall and seeing what sticks. Here’s how to map out your purposeful video marketing strategy.

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Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. A lesson in rich content. A lesson in rich content.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with your content, you’re one of the lucky ones. The biggest real estate firms are creating lots of online content, newsletters and Facebook posts.

25 Content Marketing Stats to Guide Your 2017 Strategy

B2B Marketing Insider

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.

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Your Complete B2B Content Strategy Checklist

KoMarketing Associates

Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. This means that you can no longer think of content marketing as an “extra,” but need to think strategically and proactively about your efforts. Your Complete B2B Content Strategy Checklist.

A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads. If you hand off content syndication leads to your sales force without setting these expectations, your program may be doomed to fail. references the specific content asset.

The new “liquid” model for content marketing strategy

grow - Practical Marketing Solutions

I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. There is an expectation that your content will be published and discovered everywhere.”

How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. Here is the process I would go through to help this marketing professional navigate in a crowded content market.

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How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

6 Competencies for Enterprise Content Strategy

Avitage

Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem.

Content Strategy 101 - Creating Content with a Purpose

Tomorrow People

Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it

If you’re not embracing native advertising, your content marketing strategy is obsolete

grow - Practical Marketing Solutions

We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drum beat in our industry to be more strategic and to embrace content distribution. Who cares about impressions and clicks on top-funnel content?

5 Strategies to Build Customer Relationships Through Content

bizible

Likewise, content has a pivotal role in digital marketing. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content. They are the ones for which content is created.

2 Content Strategies That Are Destined to Fail

Sales Engine

Content marketing is the way to go, right? But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results. Content Strategy

How to Improve Your Content Strategy with Influencer Marketing

B2B Marketing Insider

The post How to Improve Your Content Strategy with Influencer Marketing appeared first on Marketing Insider Group. Content MarketingInfluencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise.

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

5 Steps to Create a Business-Driven Content Marketing Strategy

Type A Communications

May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.

Your Content Strategy Needs a Villain

Content Standard

Likewise, your content strategy might benefit from adding a villain to the mix. Most content marketers are aware of the need to build a hero into their brand stories. Villains in the Content Marketing Context. Content Strategy Marketing

How to Build an ROI-Driven Content Marketing Strategy

B2B Marketing Insider

” Does this sound like the kind of discussion your team is having about content marketing? The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris. Content Marketing

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25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

B2B Marketing Insider

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. Content Marketing

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Why Email is Essential for Your Content Marketing Strategy

Modern Marketing

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. And while these seemingly separate practice areas of content marketing and email marketing are marching forward in parallel, they’re actually on a collision course.

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Is Content Marketing A Sustainable Marketing Strategy?

B2B Marketing Insider

Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was titled “Is The Death Of Content Marketing Imminent?” Is Content Marketing Even A “Thing?”