7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

Not getting the impact you expected from your content marketing efforts? Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing.

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Content Marketing

Trending Sources

5 Painful Truths Damaging Your Content Marketing Strategy

Marketing Insider Group

But you have to do when it comes to your content marketing strategy. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content marketing strategy content strategy

How to Plan Your Video Marketing Strategy

Vidyard

What about your video marketing strategy? A solid plan can be the difference between knowing your content is delivering ROI, versus throwing metaphorical spaghetti at the wall and seeing what sticks. Here’s how to map out your purposeful video marketing strategy.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

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Infographic: The State of Content Strategy

Contently

Everyone knows that developing a content strategy is essential for content marketing success. According to our recent survey of people who subscribe to The Content Strategist, 98 percent of senior marketers believe strategy is important.

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

What Exactly Is a Content Marketing Strategy?

Marketing Insider Group

Success in content marketing demands a well-planned, documented strategy. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. The post What Exactly Is a Content Marketing Strategy? Content MarketingIdentify what success looks like and then map out your journey to get there.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

25 Content Marketing Stats to Guide Your 2017 Strategy

Marketing Insider Group

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group.

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A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads. If you hand off content syndication leads to your sales force without setting these expectations, your program may be doomed to fail. references the specific content asset.

6 Competencies for Enterprise Content Strategy

Avitage

Traditional content creation methods will not meet use case requirements for customer facing digital content (Tweet this) Lack of effective enterprise content strategy practices has masked this problem.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

ViewPoint

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content. Strategies that Drive Results. Marketing Strategy Content Marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. How email and social media can supercharge your lead generation strategies.

Content Strategy 101 - Creating Content with a Purpose

Tomorrow People

Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it

How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse.

5 Strategies to Build Customer Relationships Through Content

bizible

Likewise, content has a pivotal role in digital marketing. Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content. They are the ones for which content is created.

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Industrial content marketing industrial content marketing strategy Industrial Marketing industrial website redesign

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

5 Steps to Create a Business-Driven Content Marketing Strategy

Type A Communications

May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results.

ABM is a Strategy, Not a Campaign.

The Point

ABM is a strategy, and a wholly different way of looking at how leads, opportunities and revenue are generated. The post ABM is a Strategy, Not a Campaign.

The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy? The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets.

Content Marketing: Goals, Issues, Strategies

NuSpark

I’ve been thinking about all this content marketing we’ve been exposed to lately. Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see). Other content: Video scripts, podcast scripts, powerpoints.

25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

Marketing Insider Group

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. Content Marketing

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Is Content Marketing A Sustainable Marketing Strategy?

Marketing Insider Group

Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was titled “Is The Death Of Content Marketing Imminent?” Is Content Marketing Even A “Thing?”

The Four Pillars of Content Strategy

Crimson Marketing

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own?

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics.

Your Complete B2B Content Strategy Checklist

KoMarketing Associates

Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers. But, basic content simply won’t cut it anymore. To be successfully, B2B marketers need to craft, publish and promote truly exceptional content. This means that you can no longer think of content marketing as an “extra,” but need to think strategically and proactively about your efforts. Your Complete B2B Content Strategy Checklist.

Why Email is Essential for Your Content Marketing Strategy

Modern Marketing

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. And while these seemingly separate practice areas of content marketing and email marketing are marching forward in parallel, they’re actually on a collision course.

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How to Improve Your Content Strategy with Influencer Marketing

Marketing Insider Group

The post How to Improve Your Content Strategy with Influencer Marketing appeared first on Marketing Insider Group. Content MarketingInfluencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Effectiveness of Visual Content.

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5 Ways User-Generated Content Amplifies Your Social Media Strategy

Marketing Insider Group

And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social media brings online conversations to life.

Content Marketing Strategy for Start-Ups

Marketing Insider Group

You knew you would have to master the art of content marketing before you even launched your start-up. During the early stages of marketing, you’ll mostly rely on content promotion. […]. The post Content Marketing Strategy for Start-Ups appeared first on Marketing Insider Group.

How to Build an ROI-Driven Content Marketing Strategy

Marketing Insider Group

” Does this sound like the kind of discussion your team is having about content marketing? The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris. Content Marketing

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Your Content Strategy Needs a Villain

Content Standard

Likewise, your content strategy might benefit from adding a villain to the mix. Most content marketers are aware of the need to build a hero into their brand stories. Villains in the Content Marketing Context. Content Strategy Marketing

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

Content StrategyTo keep your customers close, look closely at your competitors.

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. Content marketing is a strategic solution to a strategic problem. Strategy

Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. Reframing Market Strategy. Affecting the development of market strategy is a multitude of market forces.