Martech
JANUARY 22, 2024
You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. What variables will change your leads’ value, job titles, what kinds of content leads are generated from, company size, industry, etc. In short, you’ve done nothing at all.
PathFactory
DECEMBER 17, 2018
In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. What happens after a buyer clicks on your content offers? Let me explain.
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DealSignal
OCTOBER 4, 2021
Unfortunately, there was quite a bit of contention between sales and marketing leadership. Proactively communicate, train, and provide ongoing support You can’t assume that sales will know where to find sales enablement content or a particular lead. healthcare company. The people and executive leadership team were awesome.
DealSignal
OCTOBER 4, 2021
Unfortunately, there was quite a bit of contention between sales and marketing leadership. Proactively communicate, train, and provide ongoing support You can’t assume that sales will know where to find sales enablement content or a particular lead. healthcare company. The people and executive leadership team were awesome.
Metadata
JANUARY 18, 2023
Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. Say goodbye to TOFU, MOFU, and BOFU Ask one hundred B2B marketers how they segment their content, and just about all of them will zero in on TOFU, MOFU, and BOFU.
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. .&# Wait a minute, isn’t that what Content or Inbound marketing is all about? This white paper aims to change that perception of them.
Exo B2B
APRIL 5, 2018
Get in touch with prospects and customers at the right time, with relevant content and useful answers. SQL/SQO: Sales Qualified Lead-Opportunity: The SAL has reached the “closing” stage. If you use a content strategy , your content will be based on shared data and built around sound personas. The process.
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