Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Writing Social Media Content that Wins Every Time.

Social Media 262

Social Media Media Content Linkedin 262

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

JUNE 17, 2022

For B2B brands, a strong social media presence is crucial to long-term growth. The right social media marketing strategy can drive leads, increase trial sign-ups, and generate demand for your business. . High social media engagement can help you reach a wider audience for free. Or lack thereof.) . (Or

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” What are the most popular social media platforms to consider? This is a familiar story in marketing.

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

Optinmonster

FEBRUARY 15, 2024

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. Businesses and content creators alike are realizing that a strong online presence goes beyond just having a well-optimized website. What is Social Media SEO?

Social Media 87

Social Media SEO Media Lead Scoring 87

Webbiquity

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok. Go Where Your People Are.

Social Media 325

Social Media Tips Media Network Marketing 325

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns.

Social Media 320

Social Media Organization Media B2B 320

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.”

Social Media 359

Social Media Advertising Channels Media Business 359

Go Beyond SEO

APRIL 11, 2024

Welcome to the digital age, where social media has become an indispensable tool for businesses to connect with customers and grow their online presence. Pest control businesses, in particular, can leverage the power of social media to boost their business and reach a wider audience.

Social Media 78

Social Media Media Business Ideal Customer Profiles 78

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Utilize social media targeting.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 143

Work Management Marketing Management Social Media Stats 143

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Go Beyond SEO

MARCH 6, 2024

Welcome to a world where social media is not just for sharing vacation photos and cat videos. Accountants can also leverage the power of social media to enhance their practice and reach a wider audience. Key Takeaways: Social media is a valuable tool for accountants to improve their practice.

Social Media 78

Social Media Practices Media Ideal Customer Profiles 78

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Go Beyond SEO

MARCH 27, 2024

Welcome to the era of digital marketing, where social media has become a powerful tool for businesses to connect with their target audience. In the realm of plastic surgery social media marketing has proven to be a game-changer for clinics looking to expand their reach and grow their brand.

Social Media 78

Social Media Social Marketing Advertising Agencies Media 78

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. Understanding these can significantly enhance your content’s performance.

Social Media 98

Social Media SEO Optimization Media 98

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. An exciting way to make emotional connections is through video content. FAQs How can I make my B2B content more engaging?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 109

Social Media Allocation Media Marketing & Strategy 109

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Twitter Fleets (Stories).

Social Media 136

Social Media Media Curation Twitter 136

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Stevens & Tate

JANUARY 24, 2023

Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics. If you can find the right social platform , you will find it much easier to find and target niche audiences.

Social Media 123

Social Media Media Search Engine Marketing PR 123

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Tools Media Lead Scoring 144

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Social Media 105

Social Media Advertisements Advertising Tools 105

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Types of social media. Social networking.

Social Media 145

Social Media Social Marketing Media Curation 145