Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Then send targeted content to them based on the data, to encourage related purchases.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Those who can see a significant boost to ROI. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Here’s how.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Ahrefs

MARCH 7, 2024

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s … Read more ›

ROI 100

ROI Content Marketing Content Cost 100

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

MARCH 11, 2019

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

Creativity 279

Creativity ROI Content Marketing Content 279

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. Each lead generation avenue comes with its own means of tracking data and ROI. SEO-driven content on your website could help drive organic traffic and leads to you today! Some examples include: Content marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Marketing Insider Group

MAY 15, 2018

You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. But, let’s face it.

Template 274

Template ROI Tools Content Marketing 274

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 113

ROI B2B Work Management Guidelines 113

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Marketing Insider Group

MAY 22, 2019

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […].

ROI 278

ROI Content Marketing Content Marketing 278

CopyBlogger

NOVEMBER 17, 2023

The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.

ROI 93

ROI Content Marketing Content Marketing & Strategy 93

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). Paid Media Stats and ROI.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Marketing Insider Group

AUGUST 13, 2018

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […].

ROI 279

ROI Content Marketing Content Marketing 279

Marketing Insider Group

JULY 31, 2017

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. Many successful brands invest even more.

ROI 278

ROI Content Marketing Content Marketing 278

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This doesn’t mean your content should be full of product plugs. So where do you start?

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. So these content and creative teams have to work with a lot more agility than they have in the past.” Create a data-based content strategy.

ROI 143

ROI Content Marketing Planning Gartner 143

Marketing Insider Group

JANUARY 22, 2018

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. The outcome?

Marketing Automation 276

Marketing Automation ROI Automation Content Marketing 276

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. So, today, it’s not about tactics; but understanding how businesses determine whether their content marketing is effective enough. How Do I Calculate Content Marketing ROI?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Webbiquity

JULY 19, 2022

Someone in marketing might have a leading indicator like the number of outreach emails sent out as part of their content promotion strategy. You might simply look at the number of posts shared within a specific time period in order to gauge how effective your content strategy is. How to Use Leading Indicators to Increase ROI.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content.

Top of Funnel 105

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 105

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Content Marketing Institute

APRIL 7, 2021

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. Continue reading → The post Is Proving Content Marketing ROI an Impossible Dream? appeared first on Content Marketing Institute. appeared first on Content Marketing Institute.

ROI 138

ROI Content Marketing Content Paid Search Agency 138

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. While the industry is booming, and content is king for many organizations the world over, company leaders and financial stakeholders are searching for ways to buckle down and weather today’s uncertain economic market conditions.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Marketing Insider Group

JULY 7, 2020

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. The next step to assign a fixed cost to every piece of content that will make up part of your strategy.

Account Based Marketing 308

Account Based Marketing ROI ABM Budget Programs 308

Content Marketing Institute

SEPTEMBER 13, 2021

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.

PPC 140

PPC ROI Content Marketing Content 140

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237