Convince & Convert

MARCH 5, 2024

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Content lives forever and with AI improving every day, it’s easier than ever for people to search and scan.

Research 143

Research Loyalty Case Studies Communities 143

Oktopost

MAY 4, 2023

Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Content Marketing Institute

MAY 4, 2021

Original research is one of those areas where so much can go wrong. The survey experience is one of those potential pitfalls. It may seem like a nice-to-have, but a good survey experience boosts completion and accuracy of results. Continue reading → The post Want Better Results From Your Original Research?

Customer Surveys 108

Customer Surveys Research Content Marketing Content 108

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

KoMarketing Associates

MAY 26, 2021

However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

Marketing Insider Group

SEPTEMBER 16, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 194

Relevance Research Opinions Content 194

Marketing Insider Group

DECEMBER 21, 2020

Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Impersonal ads and digital experiences.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. 78% of marketers credit them for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.

Research 243

Research B2B Marketing B2B Budget Programs 243

KoMarketing Associates

APRIL 23, 2020

New research shows that many marketers are strategizing to build thought leadership through content, but they still face several challenges along the way. Ascend2 recently looked at how many marketers are producing content for thought leadership for its “Building Thought Leadership with Content” survey.

Thought Leadership 156

Thought Leadership Customer Surveys Marketing & Strategy Marketing Strategy 156

Content Marketing Institute

NOVEMBER 10, 2021

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

Research 143

Research Video Marketing Content Marketing Storytelling 143

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content Marketers Continue to Face Challenges.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. .

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. The answer is market research.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

KoMarketing Associates

JULY 30, 2018

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? When it comes to the most favored type of content, 77 percent of respondents said they prefer articles, followed by alerts (70 percent).

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. Previous research suggests that social media is at the top of the list as well.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Research 142

Research B2B Marketing Content Marketing Brand Identity 142

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Marketers’ Dedication to Social Media Marketing.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. What you need to know to make the most of this guide What follows are advanced AI research tactics.

Marketing AI 78

Marketing AI Research Tactics SME 78

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. About 19% claimed they consume between five and seven pieces of content, and 11% said they consume more than seven pieces.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Social Media Marketing and Video Content. recorded back in 2019.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Mismatched Content Type Priorities. For these buyers, the most important factor when evaluating products on a review website is the review content (i.e. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Identifying B2B Buyers’ Marketing Content Preferences. In general, previous research has suggested that B2B buyers are now consuming more marketing content prior to making purchases.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

OCTOBER 29, 2019

Many marketers now use content to resonate with their target audience, but new research suggests that there are still many challenges associated with executing a content marketing strategy. This is followed by creating content, content quality and writing. Using Content Marketing to Achieve Top Objectives.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Planning 121

Content Marketing Institute

JUNE 2, 2021

The 2021 Content Management and Strategy Survey finds glimpses of optimism. Continue reading → The post Content Management and Strategy: The Big Wave Is Here [New Research] appeared first on Content Marketing Institute.

Work Management 129

Work Management Research Marketing & Strategy Content 129

KoMarketing Associates

SEPTEMBER 24, 2019

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. Over the past 12 months, most agency marketers (66 percent) said that they have increased the amount of content marketing services that they offer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies Ad Agencies Customer Surveys 121

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Here are a few findings from the research: Measuring Performance is Difficult.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing.

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute.

Research 103

Research Content Marketing Content Distribution 103

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 329

Analysis Top of Funnel Work Management Lead Ranking 329