Trending Sources

Using psychology to make your content relevant

grow - Practical Marketing Solutions

The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. Your target audience needs to be enticed like never before.

Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? In rough terms: Relevance = interest/effort.

Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Learn about our marketing automation and content marketing solutions on our website.

Using Link Targeting for Improved Inbox Personalization

Modern Marketing

Currently, the email industry is undergoing another boom with real-time email content - bringing live content and personalization to the inbox. What’s Device Targeting? High-Level Reasons To Target Links In Your Email Campaigns.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

Mat Release Relevancy

Brandpoint

What PR Pros Need to Know About Content Services. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. These dilemmas are why content services become more relevant with each passing day.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The main barrier to greater segmentation, however, is content. If you talk to most marketers, they accept the premise that relevancy and personalization are critical. BA) Does one-on-one email targeting impacts account-based marketing initiatives?

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Why Relevance Outsmarts Personalization in B2B Marketing

Kapost

Marketers must focus on delivering relevance over an extended period of time to answer the questions that ultimately define the buyer’s journey. We must know why they are looking for a solution to a particular problem to ensure we’re delivering the appropriate content at the right time.

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. One of the first areas where B2B content marketing diverges from B2C campaigns is in the overall intent of the initiative’s messaging.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

How B2B Marketers Can Get Better Targeting and Deeper Insights

Modern Marketing

They are grappling with the fact that the always-connected buyer’s behavior and preferences are constantly evolving, and marketers need to maximize the value of customer data in near-real time for better targeting and personalization, as well as to build lifetime value.

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How to Create Great, Targeted Content Based on Visitor Intent

Captora

Relevant, personalized content is among today’s digital marketers’ most effective tools to drive quality leads into the funnel. What types of content will engage them? Getting Started: Writing New Content. If they like your content, chances are they’ll care.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. They're adopting buyer personas, content targeting and.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

Apologies if that’s a bit jargony; it just means the lists are always current. - “smart calls to action” which are dynamic content blocks driven by the smart lists. That is, users define which contents go to members of different lists.

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

Most large companies do a decent job of tracking large amounts of structured data, such as information found in their CRM, marketing automation, data management, web analytics and content management systems. The post How CMOs Can Make Big Data Relevant to the Sales Team appeared first on.

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

Develop a Highly Targeted Message E-mail marketing is a targeted method of reaching people who are interested in your products or services. You can use this information to better target future campaigns and create stronger calls-to-action. With e-mail, you have complete control over the content, delivery method and recipient list. Through targeted advertising and personalized content, you can reach people on their terms wherever they are.

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Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

The promises of demand generation as well as content marketing are to overcome the hype and truly enable businesses to transform and adapt. Enabling Marketing and Sales with Target Ready Buyer Models. ©All rights reserved by Kenny Madden.

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before.

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. The people that follow you on Twitter are some of the most likely targets for your blog post but you need to have a strategy for reaching them.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Lead generation and lead nurturing both can be done via a targeted display campaign. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Specific targeting. Placements: These are specific websites where you want to target your ads.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

4 Data-Driven Ways to Create More Targeted Ad Campaigns

Hubspot

Marketers can now target specific audiences across multiple devices and measure engagement on each touch point, building comprehensive roadmaps to conversion. 3) Personalize Websites with Dynamic Content. Digital marketing is undergoing a revolution.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. Just publishing content on its own doesn’t accomplish this."

Stop doing short-term digital campaigns

Biznology

Regular readers know my work focuses on building more relevant content for the target audience. How do I build content to meet their most pressing needs? How do I get this content in front of them in a timely manner? Chances are, your content footprint is bloated.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). You will also get better engagement on a post that is more targeted.

Understanding Content Targeting: 6 Steps to getting it Right

Hinge Marketing

You know you need to create premium content in order for your online marketing strategy to work – but have you focused on the issues and topics that keep your target audience up at night? Does your audience really understand the relevancy of the services you offer?

Why the Word Relevant is More Important Than Ever for CMOs

Modern Marketing

From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important.

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Is programmatic advertising relevant in B2B?

The B2B Research Blog

Yet, most B2B marketers still don’t see it as relevant. The problem with this is that a) it’s time consuming doing all those deals and managing results, and b) there’s a lot of potential for wastage as even the most niche website will still have visitors that don’t fit your target audience.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. It requires employing predictive behavioral targeting and optimization techniques to remove the complexity. This tactic ensures visitors see content relevant only to their loyalty level and behavior.

Permission Marketing Drives White Paper Relevance

NuSpark

Your prospects have access to vast amounts of content, and they want it on their terms. Not only is there too much going on in our lives, but also we have greater access to the content that will educate and entertain us. They offer quality, relevant educational content. In short, white papers allow you to enter into an educated, informed conversation with your targeted buyer. Content Marketing Strategy

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. web and content teams)?

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Outside-in marketing: a pragmatic approach to content marketing

Biznology

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. I hosted a webinar with James Mathewson about how we define content marketing.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide.

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Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Quite a lot, as it turns out – especially to marketers trying to reach all of us with relevant messages. Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. What does your address say about you?

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Rethinking Referral Marketing: Understand Your Target Audience

Hinge Marketing

In order to encourage referrals — and ultimately to generate new business — it’s essential that you understand your target audience of buyers and influencers. Your own online content. Better yet, where does your target audience go for advice and insight?

Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

Modern B2B Marketing

Rather than create targeted and personalized ads that can bring more of the right leads to a company’s website at the very start, marketers tend to pull out all of the stops later on. What’s the main purpose of targeted and personalized ads? Targeting and Personalization b2b Consumer