The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. Sample review: “Make sure you take the time to optimise your curated content.
The Difference Between SEO & SEM
JANUARY 30, 2013
For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? Search engine marketing includes the tactic SEO and the tactic Paid Search. Originally posted here on USSCO Speaks blog.
The Right SEM Strategy for Schools
NOVEMBER 1, 2016
Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. SEO is about building a strong content foundation that earns you more attention as time goes on. How and When to Use SEO.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action.
The Top 10 Best Resources to Learn About SEO
FEBRUARY 24, 2015
So, how do you make sure your website appears in relevant search results? This is where search engine optimization ( SEO ) comes in. To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. SEO websites and blogs.
Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
AUGUST 25, 2015
SEO and SEM is one of those specializations that many of you think requires an expert to manage. When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information.
Avoid These 5 SEO Faux Pas
OCTOBER 6, 2014
You may have read our posts praising the virtues of creating engaging content , and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. Research SEO best practices , and make sure your expert is accountable.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Paid search and SEO work in different ways to get visitors to your website. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Odds are, those keywords are very relevant to your business and may have a good chance at converting organically as well. Get Content Ideas.
4 SEO Link-Building Changes You Need to Know
SEPTEMBER 17, 2014
Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. If you’re trying to figure out how to keep abreast of – and navigate – SEO changes , read on.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
MAY 11, 2012
“ SEO is filled with the notion that there are shortcuts. When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ).
6 Ways to Keep SEO and Content Sittin’ in a Tree, K-I-S-S-I-N-G
MARCH 25, 2013
Well, in the bathroom stall of Small Biz High School, you will surely find SEO <3′s Content. SEO has always had the hots for content, but never had the courage to make it known to the world. The same goes for your relationship between SEO and content.
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow.
4 Simple Ways Pinterest Can Boost Your SEO Game
OCTOBER 16, 2013
We know you’ve been busting your hump pinning away, and you’ve been hitting the search engine optimization (SEO) work hardcore. Putting a solid effort into Pinterest can pay off in more ways than one, and we’re talking about some nice SEO boosting!
Why don’t more marketers use keyword research?
JULY 13, 2016
The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. What is Google’s Content Network?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g.,
The Secret to Content Optimization for People and Search
APRIL 17, 2013
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. We strive to create relevant, meaningful and ultimately useful information for our readers. Content Rules .
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. What big changes to the SEO industry do you predict will take place this year? How are your own SEO priorities changing? Non-SEO Focus.
Backlinks: Why They Still Matter and How to Build Them
SEPTEMBER 9, 2014
Here’s a brief history of links: Wild West Times (pre 2012): This was a wild time for SEO, when nearly any tactic was fair game and Google didn’t enforce many of their regulations. A natural link isn’t something you ask for, especially for SEO purposes.
The Death of SEO? The Evolution of Search Engine Marketing
JULY 26, 2012
The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. I tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. The Definition of SEO.
Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
MARCH 26, 2014
Doesn''t it seem like every time you turn around there''s a new SEO update? It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you''re not an SEO expert who understands the terminology of these updates. SEO Book.
What Google’s Latest Panda Update Means for Your SEO
SEPTEMBER 3, 2013
When Google’s so-called Panda update dropped in 2011, it turned the world of search on its head: quality, not keywords, would dominate from here on out and content would be king. We chatted with search experts to find out what you can do to make sure your company’s content and search strategies are firing on all cylinders. If whatever you’re doing isn’t the best content, you’re going against what they have a $300 billion interest in maintaining.”.
Start With Relevant, Aspire To Remarkable
SEPTEMBER 17, 2010
The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. And if that responsibility falls to you for your company, your first step must be to determine what is relevant to the people you would like to attract.
SEO is the Top Skill for Digital Marketers
DECEMBER 6, 2012
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Image via CrunchBase.
Google Retires Google Authorship
AUGUST 29, 2014
” This isn’t shocking because majority of Authorship implementation was done by SEOs and marketers who were trying to get a leg up on the competition. Breaking News Content Marketing and Copywriting SEO/SEM Authorship content marketing Google authorship SEO
The Top Skills In-Demand for Today’s Hybrid Content Marketer
Modern B2B Marketing
AUGUST 25, 2016
Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. Content Marketing b2b Consumer
The 10 New Rules for SEO
JUNE 10, 2013
First, a quick overview: Search engine optimization (SEO) is the process of making a site and its content highly relevant for search engines and searchers. When successful, it helps a site gain ranking for relevant words and phrases. Writing for SEO.
A Beginner’s Guide to Google Webmaster Tools
JULY 2, 2014
Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. One of the best ways is to keep your site updated regularly with high quality content. Content Keywords.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Content Publishing Tools. ” Standing out from the mass of other content there is a different matter.
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Bidding on Relevant Keywords Around Your Content .
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Content Marketing Findings. The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Just 11% use mobile content and only 9% create eBooks. Relevance is critical is content marketing.
Anyone with a New Idea is a Crank Until the Idea Succeeds
NOVEMBER 12, 2012
While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing.
B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
Modern B2B Marketing
MAY 7, 2012
Content—Do you have some interesting content that has done well on other social channels? Get followed: Ironically SEO is more important than the images. Fresh content creates the most waves. Follow her “Work” board to just see what’s relevant to you and your firm.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
WordPress is far and away the most popular content management system (CMS) for websites. Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Content), Entrepreneur, Hunter & Bard, Marketing Insider Group (Startup), Robbie Richards, SnapApp, Social Media Examiner.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. just 4% contains links to non-blog corporate website content.