Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. ” What is relevance? The nirvana is structured content.

Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

Among some of the most frustrating challenges marketers face, easy access to relevant content, a clean integrated contact database, and responsive cross device email options create hurdles on a daily basis.

Trending Sources

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

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How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Or you can drive traffic to landing pages by offering a link to them near some content, like at the close of a guest blog post or in an ebook. But what about search engine traffic? Can you drive free search engine traffic to landing pages? This is, as you know, a search listing.

Cognitive content strategy

Biznology

Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. Incorrectly tagged content surfaces irrelevant experiences to users. Cognitive content markup.

Content Marketing Predictions for 2018

Navigate the Channel

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Original Content is Still Critical.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. The answer is engaging content.

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Your team is the best content source for search

Biznology

So, don’t duck your staff when your aim is to win at search. However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you?

On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. Search engines are evolving.

Is Author Rank Really Relevant?

Hubspot

This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Here ye, here ye.

Is SEO Dead? Long Live Social Search!

Marketing Insider Group

A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. People are creating content as fast as they are consuming it.

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Influencers: the key to content marketing

Biznology

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The audience tends to tune that stuff out like advertising content.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. It’s always important to remember that no matter how good your rankings, the top 2 or 3 or even 4 results are likely to be search or shopping ads. This increased reach could be great for generating links if your content offers value to your audience.

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How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business?

Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 But this way of thinking about content has hit a wall.

Search + Social = Online Reputation Management

Biznology

There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! The post Search + Social = Online Reputation Management appeared first on Biznology.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. WPO is about creating valuable, highly relevant content and then leveraging across multiple channels.

7 key roles in digital marketing

Biznology

“What kind of team do you need to create outside-in marketing content?” I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. Content strategist. As we say in our book, “the web is made of content.”

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are looking for the FASTEST path to desired content. Mobile Prioritization in Google Search Results.

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide.

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You’re doing a terrible job with search and social

Biznology

I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Google hates abandoned content.

What Google Really Doesn’t Want You To Know About Search

Biznology

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). It’s not all about search anymore.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. Relevance are authority are the two factors that drive search rank.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option.

Stop doing short-term digital campaigns

Biznology

Regular readers know my work focuses on building more relevant content for the target audience. How do I build content to meet their most pressing needs? How do I get this content in front of them in a timely manner? Chances are, your content footprint is bloated.

Lead your customers to your best online content: here’s how

Biznology

The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers.

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A Brief History of Search & SEO

Hubspot

But First, a Look Back at Search Engines. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape. 1994: Alta Vista, Infoseek, Lycos, and Yahoo search engines all come to fruition.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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3 insights from intelligent content conference

Biznology

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. Here is a screenshot when searching for “ komarketing ” on the desktop. Search Result Site Links.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 11) Google News Search.

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What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

A guide to getting started on using hashtags on LinkedIn

Biznology

Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms.

6 assumptions push marketing gets wrong

Biznology

I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. The presumption of relevance. Relevance is at the heart of our language use.

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YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word.