Martech

FEBRUARY 22, 2024

Now, on to this week’s releases. Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval. Get MarTech!

Marketing AI 84

Marketing AI Marketing Automation Services Word of Mouth CPA 84

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.”

Marketing AI 86

Marketing AI Work Management Marketing Management Barriers 86

Martech

NOVEMBER 13, 2023

. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .”

User-Generated Content 72

User-Generated Content Paid Search Agency Advertising Agencies Generation 72

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Depending on your needs, you might lean more toward one type of branded content over the other. Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. This is done by analyzing the content of the web pages that users are visiting. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 106

Marketing AI Paid Search Agency Aggregators Forecasting 106

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. This provides brands with transparency into their content adjacencies on Reels, enabling them to explore new reach opportunities and engage a more expansive audience. The post This week’s AI-powered martech releases appeared first on MarTech.

Multivariate analysis 108

Multivariate analysis Forecasting API Paid Search Agency 108

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Aura Copilot provides content description and tagging recommendations. Iterable has released an updated AI-Driven Experiments and a new Identity Toolkit.

Digital Asset Management 104

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 104

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

Amazon 110

Amazon Ideal Customer Profiles User-Generated Content Outreach 110

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Conversational Flows : Lead generation forms that prompt visitors with content and actions. Offer content or next steps instead of a simple “Thank You” page. Why we care. Get MarTech! In your inbox.

Marketo 107

Marketo Enterprise Management Template Sales Qualified Leads 107

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Clearly view any column of the index page table, such as contacts or companies, without losing track of which record you’re looking at by using the new release to freeze the first column of the table (beta).

SMS 103

SMS Bundling Terms and Conditions Opt-out 103

Martech

JANUARY 18, 2024

” The hallucinations range from factual errors to content that’s biased and even dangerous. Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps brands create personalized and recognizable video content that appeals to their audience.

Marketing AI 96

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 96

Martech

FEBRUARY 15, 2024

The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. The post AI-powered martech releases and news: Feb. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns.

Marketing AI 93

Marketing AI Enterprise Management CPC Cost Per Click 93

Brandpoint

FEBRUARY 17, 2024

Quality branded content has the power to make each reader feel like it is speaking directly to him or her. How to reach your target audience Before starting a branded content campaign, you must have a clear understanding of who makes up your target audience. Be sure not to utilize one mat release for multiple audiences.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

OCTOBER 5, 2023

Outreach’ s AI Assist provides visibility into the status of sequences, meetings, and deals, and has generative AI features for meeting summarization, deal risk identification, and sequence content creation. The post This week’s AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Mobile Advertising 107

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 93

Hubspot Landing Pages Budget Programs Work Management 93

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Get MarTech! In your inbox.

Marketing AI 96

Marketing AI Digital Asset Management Enterprise Management Gartner 96

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. I guarantee that sentence will get past all AI-content detectors because AI can’t do silly. Now, this week’s AI-powered martech product releases and enhancements.

Multivariate analysis 61

Multivariate analysis Merchandising Work Management Marketing Management 61

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. 74% say that AI has positively impacted their ability to upsell or cross-sell.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Getty Images ’ Generative AI pairs the company’s creative content with AI technology for a commercially safe generative AI tool.

Paid Search Agency 108

Paid Search Agency Domain Gartner Barriers 108

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 81

Enterprise Management Hubspot Paid Search Agency Work Management 81

Martech

NOVEMBER 16, 2023

Making Science’s Trust Generative AI integrates capabilities from Google and OpenAI and proprietary data to securely store, validate and optimize outputs from generative platforms, creating relevant content. Siteimprove’s AI Generate is a website content optimizer that provides SEO content suggestions to enhance content.

Paid Search Agency 100

Paid Search Agency Planning Touchpoints Mobile Advertising 100

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. It also helps to create culturally relevant content and optimize advertising options for different consumer segments. Get MarTech!

Marketing AI 78

Marketing AI Allocation Zoominfo ROAS 78

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 87

Data Hygiene Privacy Landing Pages CAN-SPAM 87

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. is the latest version of its solution for digital storefront content generation, scoring, and alignment. EKOM AI ’s EKOM 3.0 In your inbox.

Marketing AI 97

Marketing AI Multi-Channel Customer Satisfaction FAQ 97

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features.

Marketing AI 75

Marketing AI Paid Search Agency Lead Ranking Psychographics 75

Contently

MARCH 25, 2021

To this day, it’s arguably one of the best pieces of content marketing ever created. “88 When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. At Contently, we think of ourselves as our best case study.

Press 188

Press Product Case Study Case Studies 188

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. It also added content optimization and content creation generation abilities. Marketeam.ai’ s myElla.ai Get MarTech!

Marketing AI 60

Marketing AI Paid Content Marketing Management Forecasting 60

Martech

JANUARY 11, 2024

Getty Images’ Generative AI by iStock, a tool that uses NVIDIA Picasso to generate high-quality and legally safe visual content from users’ creative visions. NICE’s 2023 CXone Fall Release added AutoSummary, a feature that uses generative AI to create summaries for voice and digital interactions and improve CX. Get MarTech!

Marketing AI 82

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 82

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release.

Hubspot 93

Hubspot Work Management Contact Marketing Fulfillment 93

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. One is PR Assistant which helps draft press releases and personalize pitches to journalists. One is PR Assistant which helps draft press releases and personalize pitches to journalists.

API 87

API Gartner Paid Search Agency PR 87

Seismic

FEBRUARY 27, 2024

Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles. An activity that previously took several hours to produce great content for go-to-market (GTM) teams can now be completed in an hour or less. Enablers can also keep tabs on content expirations.

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

Square 2 Marketing

MARCH 20, 2024

Google recently released the March 2024 core update aimed at providing better search results. Other changes include incorporating the helpful content system into its overall core ranking system and enforcing spam policies through automated algorithms and manual actions.

Google 83

Google Automation Planning Content 83

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 84

Knowledge Base Hubspot Validation Landing Pages 84

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 104

Enterprise Management Advertising Agencies API Multi-Channel 104

Search Engine Journal

NOVEMBER 20, 2022

Press releases can be a useful tool for SEO, but only if they’re used correctly. The post Are Press Releases Still Good For SEO? Learn how to employ them as part of your online strategy. . appeared first on Search Engine Journal.

Press 139

Press SEO Tools Content 139

Martech

AUGUST 17, 2023

It provides real-time content generation, content insights to refine for your brand voice and the ability to push content to marketing platforms. Its built-in fact checker ensures that the generated content is not only engaging but also accurate and relevant to the target audience. Get MarTech! In your inbox.

Marketing AI 96

Marketing AI Advertising Agencies Paid Search Agency Television marketing 96

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. This release may make using HubSpot Payments more effective than issuing invoices or quotes and attributing additional revenue to a specific sales, marketing or customer success activity.

Ad Frequency 90

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 90