Remove Content Remove Privacy Remove Relevance Remove Youtube

B2B Video Content Marketing on Youtube

delicious b2bmarketing

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. B2B content creators should seriously consider creating videos and uploading them to Youtube.

PPC 3

The new realities of marketing through YouTube

grow - Practical Marketing Solutions

I recently spent a nice evening at a friend’s house as he showed me his favorite YouTube videos (including the Nike soccer video ) on a giant high-definition TV. I started thinking about how much YouTube has changed and the implications for marketing.

Trending Sources

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.

Digital Debris: Why Data Needs an Expiration Date

Marketing Action

According to Domo , every minute of the day: Facebook users share 2,460,000 pieces of content. YouTube users upload 72 hours of new video. List Management Privacy and cybersecurity data digital debris disposal list hygiene security

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

A Brief Timeline of the History of Blogging

Hubspot

While it’s not clear if she was the first blogger to be terminated because of her personal website’s content, it sparked a conversation about the privacy and freedom of expression for bloggers. YouTube, c. Greetings, readers. Welcome to the HubSpot Marketing Blog.

18 Expert Guides to Using Google+ for Business

Webbiquity

So what are the best practices for posting and sharing content on Google+? Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute. Until now, that content was locked up in the platform, however.

Google 139

Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

“But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. The second, Snapchat Lifestyle Categories, “lets brands direct ads to people who consume certain types of videos (like sports or gaming content).”

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? What is a content audit?

What Marketing Communications Should You Personalize?

PureB2B

We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. There are a number of ways to personalize the content on your website. These examples and many other personalized elements on websites occur through the use of dynamic content , which in simple terms is “HTML content on your website, forms, landing pages, or emails that change based on the viewer.”. Every customer is different.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Frequent best-of honoree Kipp Bodnar shares all the basics you need to know about Google+, from the social network’s unique vocabulary (hangouts, circles, sparks) to shortcuts, user demographics, configuring privacy settings and more.

Google 146

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

” Baker learned quickly that a combination of human connection and helpful content was creating a point of differentiation in a field that is typically “too stiff.” “It might be relevant business tips or a view of a new regulation. Regulations and privacy.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

The content of this post was sourced from the Young Entrepreneur Council, a non-profit led by the world’s top young entrepreneurs. Make your blog worth reading by collecting valuable content and making it easier to stay on top of for readers.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# If you can’t keep generating content, then don’t start,&# explains Karr. Your goals should drive your content.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

You may recall that back in October 2011, Google (citing the reason of privacy), announced it would start encrypting search results for logged-in Google users (including any Google-owned product like YouTube, Google+, Gmail, etc.). How will this affect our content strategies?

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. Clipped content can be kept private, shared only with friends or shared publicly. Concerned about your web browsing security and privacy when you’re away from home and using public WiFi?

Review 112

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Social media’s power to spread a message across the web isn’t as relevant.

B2C 39

The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. As brands have realized they need to act like publishers, a deluge of content curation and publishing has occurred on blogs and social networks worldwide.

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. See Do I Really Need a Content Strategy?)

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Social media’s power to spread a message across the web isn’t as relevant.

B2C 39

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Skype 39

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). re·mark·able.

15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer. Update this link frequently to point to your latest content or offer. 14) Hide ads you don't find relevant.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. The old ways of pushing out content is no longer effective. Now, B2B content marketing’s agenda is to educate and inform customers and prospects.

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

In recent Google algorithmic updates and privacy changes, what you see on your computer may be vastly different from what you prop sects see.

8 Things to Do Before Interviewing Someone for Your Team

Hubspot

Social and digital presence is key to what we do every day so it is simply expected that candidates have made their mark someplace relevant in the social sphere. Twitter and YouTube, yes.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Why bother with content?

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. Privacy Policy | Site designed by AMAInteractive a div.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Just keep it relevant to your industry and safe-for-work. More Than 700 Billion YouTube Videos.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. David has published 15 books and his latest is Brand Relevance. On David’s blog you will find more information on Brand Relevance as well as all his other books he has published.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 6 tips for connecting with social media content by iMedia Connection. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. Privacy Policy | Site designed by AMAInteractive a div.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

Paper 12